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会话精读:商务英语之“产品介绍”

会话精读:商务英语之“产品介绍” 外研职业英语
2022-06-27
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导读:和我们一起来学习商务英语会话吧!



产品介绍

-- Products --




产品,是一个公司的核心。在国际环境下的商务往来中,我们该如何询问、了解或是向客户介绍产品性能、特点和优势,是极为关键的环节。在充分了解产品的基础上,同样需要流利、清晰的语言表达。下面,让我们一起开启新的学习,“精读”产品介绍的实用会话吧!






【对话】


Emma: Welcome to our booth, Sir.

David: Thank you. Ah, what a variety of products you have!

Emma: Yes, we have many cosmetics for both men and women. What specific products are you interested in?

David: To be honest, I don't often use cosmetics.

Emma: Well, would you like to take a look at these samples?

David: Yes. What is this?

Emma: It's a face cleanser for men with sensitive skin.

David: How does it work?

Emma: It's high in Vitamin E. It can clean the skin gently without making it dry.

David: How about this one?

Emma: It is a moisturizer. It provides long-lasting moisture to make your skin smooth and healthy.

David: Do you have shaving creams?

Emma: Yes, look at this one. The chief feature of this product is its natural ingredients. It can soften the beard for a closer shave.

David: Do you have a pamphlet on these products?

Emma: Yes, here you are.

David: Thanks. Can I keep it?

Emma: Sure.

艾玛:先生,欢迎来到我们的展台。

大卫:谢谢。你们产品种类太丰富了!

艾玛:是的,男士和女士化妆品都有。您对哪种类型的产品感兴趣?

大卫:说实话,我不经常使用化妆品。

艾玛:嗯,您想看看这些样品吗?

大卫:是的。这是什么?

艾玛:这是一款针对敏感肌男士的洁面乳。

大卫:它的功效如何?

艾玛:它含有丰富的维生素E,可以温和地清洁皮肤而不会使皮肤干燥。

大卫:这个怎么样?

艾玛:这是一种润肤霜。它提供持久的水分,使您的皮肤光滑和健康。

大卫:你们有剃须膏吗?

艾玛:有的,您看这一款。该产品的主要特点是其天然成分。它可以使胡须变得柔软,使你更容易刮胡子。

大卫:您有关于这些产品的小册子吗?

艾玛:是的,给您。

大卫:谢谢。我可以拿一份吗?

艾玛:当然。




-- 脚本分析 --


(1) booth 

n. 售货棚,(临时)摊位


(2) sample

n. 样品


(3) pamphlet

n. 活页,小册子


(4) soften

v. 软化


(5) Would you like to take a look at these samples?

Would you like to do…? 

你愿意(做)……吗?

take a look at… 

看一看……


(6) It provides long-lasting moisture to make your skin smooth and healthy.

make sth. + adj. 

使得某物如何


(7) The chief feature of this product is its natural ingredients.

the chief feature of… 

……的主要特点




-- 拓展表达 --


  • durable 耐用的,耐磨损的

  • economical 经济实惠的

  • ingenious 精巧的,有独创性的

  • practical 实用的

  • environmentally-friendly 绿色环保的

  • rational construction 结构合理

  • attractive design 款式新颖

  • fast color 不易褪掉的颜色,永不褪色

  • non-toxic 无毒的;无毒性

  • sophisticated technology 工艺精良

  • The hand bags we supply are all made of the best leather, and of various kinds of styles and colors in order to meet the requirements of all walks of life.

    我们供应的手包均由最好的皮革制成,款式、颜色多样,以满足各行各业顾客的需求。

  • As our typewriters are made of light and hard alloy, they are both portable and durable.

    我们的打字机由轻便、坚硬的合金制成,携带方便,经久耐用。

  • What size can you make?

    你们能做什么规格?

    At your request.

    可以按需定制。



职

场


TIPS

向对方推介产品时,我们的最终目的是销售。一方面,面带微笑、耐心解答,能够帮助我们拉近与客户的距离,用诚恳的态度,打动对方;另一方面,更要做足工作准备,确保介绍时条理清晰、重点突出、措辞恰当,用优秀的产品,最终“夺取客户芳心”。



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