会话精读——商务英语之“产品定位”

Jacob: Nice to meet you, Daisy. I hear that your products are selling well. I'm wondering how your small workshop can compete with the big companies?

Daisy: I guess it's because all our products are handmade. Every batch is unique and specifically designed for the customer.

Jacob: You produce a variety of tableware: tea cups, bowls and vases, don't you?

Daisy: Yes. Our distinguishing feature is that we can offer whatever pattern our customers need. They can give us their own designs or logos or we can create designs for them.

Jacob: So, you mean, all your products are tailor-made?

Daisy: Yes. We don't have assembly lines like the big companies have, so we can be very flexible with our designs.

Jacob: I see. What about prices?

Daisy: Well, of course, our prices are higher than goods that have been mass produced but our customers are willing to pay for uniqueness.

雅各布：很高兴见到你，黛西。我听说你们的产品卖得很好。我想知道，作为一个小型工作坊，你们是怎样做到与大公司竞争的？

黛西：我想可能是因为我们的所有产品都是手工制作的。每一批产品都很独特，都是为客户专门设计的。

雅各布：你们生产了各种各样的餐具，有茶杯、碗和花瓶，对吗？

黛西：对。我们的特点在于我们可以提供客户想要的任何图案。客户可以把他们自己设计的图案或标识发给我们，我们也可以为他们设计图案。

雅各布：所以，你的意思是，你们的所有产品都是量身定做的？

黛西：是的。我们没有像大公司一样的流水线，所以我们的设计非常灵活。

雅各布：我明白了。产品的价格如何？

黛西：嗯，当然了，我们的产品要比那些大规模生产的产品价格更高，但是我们的客户愿意为独一无二的产品多付些钱。

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