市
场
营
销
市场调研
市场调研是市场营销项目中的关键环节，关系到产品开发的成功率、销售决策等。为了实现更好的调研效果，我们需要充分挖掘用户反馈，进而展开分析。在彼此沟通的过程中，作为调研方，我们如何掌握节奏、把控方向，打开积极、深入的交流，值得思考。
在本篇文章中，我们将一起看看如何在英文语境下进行市场调研。
对话
market survey
Jack: Good morning, madam. I am Jack Brown from Alcon. I'm doing a market survey on laundry detergents. I wonder if you would mind answering a few questions.
Housewife: Do come in. What information do you want, Jack?
Jack: I'd like to know which brands of laundry detergent you usually use.
Housewife: I usually buy brands like Cheer, Persil, Tide and… Oh, I can't remember.
Jack: But don't you have a preference for any particular brand?
Housewife: Not really. I'm usually in a hurry and just pick up whatever is at hand so long as I recognize the brand.
Jack: So that means you buy whichever brands the supermarket chooses to supply?
Housewife: Yes.
Jack: Have you bought the brand Miracle?
Housewife: Sorry, I haven't heard of it.
Jack: Maybe you could try it next time.
Housewife: Yes, I will if I see it.
脚本分析
market survey
(1) brand
品牌，牌子
(2) do a market survey on…
做关于……的市场调研
(3) have a preference for
偏好，优先选择
(4) I wonder if you would mind answering a few questions.
不知道您是否介意回答几个问题。
I wonder if…
不知是否可以……，我想知道是否……
mind doing
介意做某事
(5) Not really.
不是的。并非如此。
(6) Have you bought the brand Miracle?
您（之前）买过奇迹牌吗？
Have you (ever) done...?
您（曾经）做过……吗？
拓展表达
market survey
customer 顾客，消费者
vendor 卖方，销售商
general public 公众
first-hand data 第一手数据
pricing trends 定价趋势
market dynamics 市场动力
deciding factor for… ……的决定性因素
be willing to do sth. 愿意做某事
Would you like to do…?
您想要……吗？
How would you rate our product delivery/customer experience?
您如何评价我们的产品递送/用户体验？
How likely are you to recommend our product?
您推荐我们产品的可能性有多大？
TIPS
1. Define a clear goal for your survey.
制定明确的调研目标。
2. Identify your target market for the survey.
确定调研的目标市场。
3. Use simple questions, making sure that your audience understands.
选用简单的问题，以确保你的受众能够理解。
“
精准高效的市场调研有助于企业对市场、行业有更为深入的了解，从而推动企业各方面的策略调整和发展。针对国外市场，这也是不可或缺的环节。因此，赶快掌握这些基础表达，让工作更加顺利地进行吧~
欢迎订阅喜马拉雅“外研职业英语”频道，建议音频和脚本搭配“食用”，收效倍增。点击下方链接，收听本篇对话哦：https://www.ximalaya.com/sound/533696039
”
订阅喜马拉雅“外研职业英语”频道，收获更多职业英语实用表达！