Product Promotion
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在国际商务中，产品推销是商品交易过程中最前线的岗位，与客户直接联系，推销员的素质和推销技巧直接影响到交易的成功与否。推销可以使企业获得更多的销售机会，扩大产品的市场份额。在产品推销过程中，会用到哪些语言表达呢？下面，让我们一起开启新的学习，“精读”产品推销的实用会话吧！
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对话
Product Promotion
Beck: Good afternoon, Helen.
Helen: Good afternoon, Beck. Thank you for coming. Sit down, please.
Beck: Thanks. As I mentioned in my e-mail, this is our new product, Silk shampoo.
Helen: Mmm, but we already display more than ten brands of shampoo. Is there anything special about the Silk shampoo which will attract customers?
Beck: The fragrances and the package design are our key selling points. We have five different scents which have been extracted from flowers and fruits. This fits with the current nature-loving trend in the market.
Helen: Sounds attractive.
Beck: And I think you'll agree, the package design is very eye-catching: shining colors, smooth curvy lines to the bottle and authentic images of flowers and fruits on the labels.
Helen: Yes, they're pretty. How about the shampoo's function?
Beck: Our experiments have proved that Silk shampoo can help repair damaged hair and prevent dandruff. We print the results of the experiments on the labels.
Helen: What about the price?
Beck: Quite competitive. Here is the price list. And we can offer you a 20% discount on large orders. And as you know, EC has very strong marketing support: promotions and after-sales service. So, we are confident that Silk shampoo will sell very well.
Helen: Well, I guess you have persuaded me. I think Walmart will try your Silk shampoo.
贝克：下午好，海伦。
海伦：下午好，贝克。感谢你的到来。请坐。
贝克：谢谢。这是我们的新产品——希尔克洗发水，我在邮件里提到过。
海伦：嗯，但是我们已经上架了十多个品牌的洗发水了。希尔克洗发水有什么特别之处能够吸引顾客吗？
贝克：香味和包装设计是这款洗发水的卖点。我们有五种香型的洗发水，这些香味都是从花果中提取的。这符合当前市场上热爱自然的消费趋势。
海伦：听起来挺吸引人。
贝克：我相信你也会觉得这款洗发水的包装设计引人注目：它色彩醒目，瓶身曲线平滑，标签上的花果图案非常逼真。
海伦：是的，确实很漂亮。这款洗发水有什么功效？
贝克：实验证明，希尔克洗发水有助于修复受损发质，还可以预防头屑。我们把实验的结果印在了标签上。
海伦：洗发水的价格如何？
贝克：我们的价格很有竞争力。这是我们的价目表。订单量大的话我们可以打八折。你知道，EC公司有强大的营销支持：包括促销活动和售后服务。所以，我们有自信希尔克洗发水可以畅销。
海伦：好的，你成功说服了我。我想沃尔玛超市会试试你们的希尔克洗发水。
脚本分析
(1) shampoo
n. 洗发水
(2) display
v. 陈列，展示
(3) eye-catching
adj. 引人注目的，显著的
(4) curvy
adj. 弯曲的，曲线美的
(5) authentic
adj. 真正的，逼真的
(6) label
n. 标签
(7) repair
v. 修理，修复
(8) prevent
v. 阻止，预防
(9) dandruff
n. 头皮屑
(10) competitive
adj. 有竞争力的
(11) persuade
v. 劝说，使信服
(12) The fragrances and the package design are our key selling points.
fragrance
n. 芳香，香气
key selling point
主要卖点
(13) We have five different scents which have been extracted from flowers and fruits.
scent
n. 气味，香味
be extracted from...
取自于……
(14) EC has very strong marketing support: promotions and after-sales service.
after-sales service
售后服务
拓展表达
rival n. 竞争对手
style n. 风格，款式
satisfactory adj. 令人满意的
reject v. 拒绝，不予考虑
catalogue n. 目录
list n. 清单
deliver v. 发送，运载
prestige n. 声望，信誉
reliable adj. 可信赖的
As you may know, we are introducing a new type of textile machine. I would like to invite you to our company next week to discuss this new model.
您可能知道，我们正在引进一种新型的纺织机。我想邀请您下周到我们公司来讨论这种新模型。
The main advantages of this new product lie in its convenience and low price.
这种新产品的主要优点在于操作方便、价格实惠。
I recommend you to have a look at this one. It is specially designed for people of your age.
我建议您看看这一款。它是专门为您这个年龄段的人设计的。
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