还价(下篇)
在对外贸易中,买卖双方在洽谈一笔生意时,并非一方报价就立即会得到另一方的接受,往往需要经过数轮讨价还价的过程,贸易才能最终敲定下来。因此,如何还价就显得十分重要。下面,让我们一起开启新的学习,“精读”还价时会用到的实用会话吧!
Helina: Hello, Mr. Stephenson. Welcome to our company!
Charlie: Thanks. It's my great honor to be here. Shall we discuss your offer sent to me two days ago right now?
Helina: Sure. I appreciate your straightforwardness.
Charlie: The refrigerator R-2020 is still expensive compared with the similar products from other suppliers. Your price is about 5% higher.
Helina: Really? But the R-2020 has taken advantage of the latest technology. I'm quite sure it's the most energy-efficient and the least noisy one. It is the newest model for the coming season.
Charlie: Of course, it's new. So we risk buying 500 pieces for trial sale, but your price will leave little profit for me.
Helina: I assure you there will be a great demand in your market, and if you can order more than 1,000 pieces, we'll give you a 2% discount.
Charlie: Only 2%? I'm afraid I'll choose other suppliers.
赫莲娜:您好,史蒂芬森先生。欢迎来到我们公司!
查理:谢谢,我很荣幸能来这里。我们现在可以讨论一下您两天前发给我的报价吗?
赫莲娜:好的,我欣赏您的直率。
查理:与其他供应商的同类产品相比,R-2020冰箱还是太贵了。您的报价高了5%。
赫莲娜:是吗?但是R-2020采用了最新科技。我很确定这是最节能、噪音最小的产品。它是下一季最新款。
查理:当然,它是新产品。因此我们才冒险购买500件试售,但是您的价格对我来说几乎没有利润。
赫莲娜:我向您保证,你们的市场会对其有很大的需求。如果您可以订购1,000件以上,我们将给您2%的折扣。
查理:只有2%?恐怕我会选择其他供应商。
脚本分析
1) appreciate
v. 欣赏
2) straightforwardness
n.坦率
3) refrigerator
n.冰箱
4) supplier
n. 供应商
5) energy-efficient
adj. 节能的
6) trial
n. 试验,试用
7) assure
v. 保证,担保
8) But the R-2020 has taken advantage of the latest technology.
take advantage of
利用,采用
拓展表达
refuse v. 拒绝
proposal n. 提议,建议
reasonable adj. 合理的
realistic adj. 现实的
prevailing adj. 主要的,流行的
long-standing adj. 长期的
off-peak adj. 非高峰期的
If you can order more than 5,000 units, we can reduce our prices by 3%.
如果您订购5,000套以上,我们可以降价3%。
We intend to place a large order, but we're hoping for a bigger discount.
我方想下一个大订单,但是我们希望获得更大的折扣。
职场Tips
在讨价还价的阶段,谈判人员需注意谈价范围要广泛,给双方留有充分的回旋余地。同时谈判人员需时刻谨记,谈判是双方观点的交锋,而非双方人员的冲突。只有心平气和地探讨解决问题的共同途径,保持诚心诚意,才能够创造良好和谐的谈判氛围,取得理想的谈判结果。
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