洽谈业务
Business Negotiation
洽谈业务主要是指企业的营销人员与合作单位代表就商品采购、商品销售或提供、接受服务等业务进行商谈的活动。业务洽谈在营销活动中的地位举足轻重，因此，熟练掌握业务洽谈的成功技巧对于一个营销人员来说十分重要。在这一过程中，需要使用清晰、流畅、礼貌、稳妥的语言表达。下面，让我们一起“精读”洽谈业务时会用到的实用会话吧！
Mary: Hello. Allow me to introduce myself. My name is Mary Clinton. I'm a representative of Sunlight Co. which produces toys.
Sieg: Nice to meet you.
Mary: Nice to meet you, too. My company has assigned me to negotiate business with you. Here's my card.
Sieg: Thanks. Would you like to have a look at our showroom now, Ms. Clinton?
Mary: I'd love to.
Sieg: This way, please.
Mary: Your products are of such a great variety. It would take hours if I really look at everything.
Sieg: You may be especially interested in some of the items.
Mary: I think I've already seen some items we'd like to order. But I'd still like to study them a bit further.
Sieg: OK. By the way, we have also prepared these brochures for your reference. When do you think we can work out a deal?
Mary: I'll probably be able to let you know tomorrow.
Sieg: All right. I'll be expecting you tomorrow morning.
玛丽：您好，请容许我先做个自我介绍，我是玛丽·克林顿，阳光公司的代表，我们是一家生产玩具的公司。
西格：很高兴见到您。
玛丽：我也很高兴见到您，公司指派我与您洽谈业务，这是我的名片。
西格：谢谢。克林顿女士，您愿意现在去我们的展示间参观吗？
玛丽：我很乐意。
西格：这边请。
玛丽：您的产品种类繁多。如果我真的每一样都看的话可能要好几个小时。
西格：您可能对会其中某几样商品特别感兴趣。
玛丽：我想我已经看到了几款想订购的产品，但我还想再进一步了解这些产品。
西格：好的。噢，对了，我们还准备了这些手册供您参考。您认为我们何时可以达成协议？
玛丽：我明天应该可以给您答复。
西格：好的，期待您明天跟我联系。
脚本分析
(1) introduce
v. 介绍，引见
(2) representative
n. 代表
(3) negotiate
v. 谈判，交涉
(4) showroom
n. 陈列室；样品间
(5) a great variety
各种各样
(6) By the way, we have also prepared these brochures for your reference.
by the way
顺便说一下
for your reference
供您参考
(7) When do you think we can work out a deal?
work out
实现；制定出
拓展表达
quality n. 质量
wholesale n. 批发
retail n. 零售
check n. 支票
possibility n. 可能性
model n. 模型
deliver v. 交付，交货
guarantee v. 保证，担保
out of stock 缺货
I assure you that our products are of high quality.
我向您保证，我们的产品质量很高。
Your business is very important to us so we will try to work out a deal with you as soon as possible.
您的业务对我们来说非常重要，所以我们将尽与您达成协议。
职场Tips
在洽谈业务的过程中，通过谈话的方式进行协商，可以面对面观察对方的态度，随时调整自己的态度与意见。需要注意的是，我们要时刻保持互相尊重，努力将商务合作关系发展成深厚的友谊，从而加强企业与客户之间的联系，稳定购销关系，不断实现和扩大企业的营销目标。
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