正文
外贸开发信，对于外贸人来说都是不可避免的，跟上学时候写作文一样，写得漂亮得高分，写得难看，得零分。外贸开发信的好坏，直接验证了业绩，跟Money挂钩。当然，我们也不必过于苦恼，外贸新人是可以借鉴外贸老人的模板，然后加以修饰，润色，使之成为自己的开发信。
一
今天在聊如何写开发信前，我想先分享一个思路。
我们写开发信写给谁看？
答案：潜在客户。
那如果我们自己就是客户，我们会看怎么样的开发信呢？假如我们就可以收到开发信，我们是不是就知道开发信哪些好，哪些不好？所以，大家不妨给自己整个采购的身份，去询价，去留邮箱收开发信。尤其是很多老外喜欢做自建站，收集潜在客户信息，我建议你可以登记邮箱信息，然后每天可以收到营销邮件。多看看对方怎么写的文案。
我看到过各种各样版本的开发信，然后自然就会想到自己该如何提升写开发信能力。
二
关于开发信怎么写。我个人觉得没有太多的标准，因为每个行业，每种产品针对的客户群体，客户工作方式不同，所以对于邮件的使用习惯也不一样，所以这里笼统的分享一下我个人的想法。
1/ 开发信标题尤为重要，因为我们先看到标题，然后考虑要不要打开邮件读一下，所以标题大家可以多琢磨琢磨。记得：写一个吸引人的信息，如公司品牌；合作品牌；老朋友；提醒促销；节日祝福；新人报到；美女野兽.....总之思考思考，如何吸引对方点开邮件。例：Re:Promotion/ Re:Walmart Supplier/Your Dear friend Danny/Apple/Christmas Wish.....
2/ 开发信内容，个人认为应该要：简洁明了，一眼可以看到重要信息，如价格，新品，交期，实力，福利，颜值，品牌。
所以开发信尽量：段落化；数字化；突出化，另外可以用案例佐证实力。记得开头或者结尾要发问，试探客户的回复；可以主动留WhatsApp，或者要求对方加你或者留下即时沟通工具。
今天聊开发信也是因为有学员问到，所以简单的梳理如下：
开发信内容小试牛刀，仅供参考：
1，介绍公司类开发信
Hi,Dear xx/Mr/Mate/Bro/XX名字
How are you?
This is Lai,From XXX Co., Ltd.
I’d like to spend 2 minutes to introduce our Factory to you.
1/Our factory founded in 2010,Located in xx, With 10000 Sq meters/Ft workshop,xx machines,System,SGS....Certificates
2/We have over xx workers,Including 10 Engineers.10 Designers,xx salesman,xx QC workers,and a professional after service team, we insure to control the products quality well and get you the best service.
3/For the products series,we have......Will send you a catalogue via whatsapp,please add me there......Let me know which product you like most?We already work with Cartier,Aigasa,Rowe Mann...........We aim to offer you.....
We are ready to work with you by all of our heart.Looking forward to hearing from you asap.
Btw,how is the business there?
Best regards/Kind regards/Yours Sincerely/Yours Truly
Title: Sales Manager
2，介绍新品类
Dearxxx
Good day!
1/Here is xx,we are a leading company in xx filed,last week/this week/next month,our latest model:XXxxxxx will be launched on the market.This amazing product,i believe you won’t like to lose the opportunity to get this product on shelf to sell.You can visit our website for more products details.
2/Now we honored to notify you,you can order this product to sell in your city as our new product promoter,the price is xxx,moq,xxx,lead time,xxx
If you have further questions,text me back on whatsapp:......
Kind regards
XX
Website:
3，介绍促销活动类
XXX
How is the business going on there?
Good news.
Christmas is coming,from xx to xx,we have a very attractive activity for our new customers/old customers...
Buy .....Get......Free
10% OFF For .........
Order Amount over 1000dollar,Get......
Please let me know how many you want to get now?
Kind regards
xxx
4，介绍销售个人类
Hi,Dear
How is it going?
Here is danny,The salesman/sales manager from xx..Company. Its my first/10th year working in this company,as a new/professional salesman,i want to get a chance to work with you in the near future.
From my view of this filed,its growing really fast,in the past 2 years,the sales revenue from our company has increasing a lot/3times speed increase year by year.So its a very good opportuniy for both of us to have a stronger cooperation. I believe if we work together,the next year,both of us will benefit from this area.
My Plan is.......My Oath is.....My concept is......Our Goal is.....
Looking forward to hearing from you tomorrow.
Best regards
xxx
5，介绍创新合作模式类
Hi,Friend/Dear
Good morning/Good evening
1/Here is xx,from xx company,our brand is xx,i bet you know us for a while.
2/........现有合作商介绍,他们获得的回报截图。
3/In this year/In recently,we are looking for some partners from each city/country.When you read this email,that means you are luck on my potential cooperation list:
4/As one of the leading brands from China,we aim to ......and if we are become the form partnership,we will support you on price/quality/marketing/after service.....And we need you maintain the brand.....and sell as much as you can.......We ensure you will get what you pay,its really pays off. Plus,We will give you an official authorization from our company.
With any question?Email me instantly plz.
Wish you all the best.
Best regards
xxx
写到这，我还是需要强调，外贸开发信没有模板，也不用拘泥于要不要放网站，能不能附图片，报价单，链接，我觉得都可以尝试，没有统一答案，大家可以写好3-5份开发信，可以用PDF文档，也可以用PPT文档，换着花样去开发客户，也许某一天就打动了客户。
有时候，发开发信，你不得不承认，运气也很重要。
当然，我提倡，天道酬勤，坚持就是胜利。加油
以上是不是感觉有些帮助，点赞+收藏+分享
更要关注外贸丹尼公众号哦！
我是外贸丹尼，主要分享外贸知识干货，外贸SOHO领跑，外贸入行规划；
和外贸丹尼交个朋友？请尊重彼此时间，请勿白嫖他人精力。
天道酬勤