数字营销机构AMDG于2020年4月评估了Yandex和Google搜索引擎中11个业务类别的网站推广效果。结果显示，21vek.by在六个领域位居榜首；金融和园艺领域表现呈增长态势，而旅游业则持续下滑。
相关阅读
- 2020年2月互联网零售商网站可见性排名
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- 2019年11月互联网零售商网站可见性排名
汽车交易平台
汽车网站Autokatalog.by跃升至排行榜第四位，超越Ab.onliner.by和Auto.kufar.by两大平台。4月份，其可见度增长3.91%，达到19.86%。
Abw.by和Domkrat.by的可见度继续下降。其中，Abw.by仍保持第二位；Domkrat.by则从第四名跌至第七名。
| % | 域名 | 可见度 |
| 1. | cars.av.by | 84.04% |
| 2. | avto.abw.by | 54.69% |
| 3. | autoby.by | 27.52% |
| 4. | autokatalog.by | 19.86% |
| 5. | ab.onliner.by | 18.67% |
| 6. | auto.kufar.by | 18.64% |
| 7. | domkrat.by | 17.91% |
| 8. | automechta.by | 16.37% |
| 9. | newmotors.by | 9.92% |
| 10. | atlantm.by | 9.60% |
| 11. | forsage.by | 6.76% |
| 12. | renault.by | 6.31% |
| 13. | skoda-auto.by | 3.95% |
| 14. | geely.by | 3.85% |
| 15. | geely-minsk.by | 3.83% |
| 16. | toyota.by | 3.73% |
| 17. | minsk-lada.by | 3.64% |
| 18. | kia.by | 3.60% |
| 19. | volkswagen.by | 3.59% |
| 20. | lada.by | 3.39% |
| 21. | vodi.la | 3.37% |
| 22. | hyundai.by | 3.32% |
| 23. | nissan-belarus.by | 3.18% |
| 24. | belgee.by | 3.10% |
| 25. | audi.by | 2.80% |
| 26. | bmw.by | 2.74% |
| 27. | aps.by | 2.62% |
| 28. | mercedes-benz.by | 2.57% |
| 29. | toyota-minsk.by | 2.51% |
| 30. | autoidea.by | 2.42% |
| 31. | renault-minsk.by | 2.34% |
| 32. | volkswagen-minsk.by | 2.32% |
| 33. | nissan.by | 2.20% |
| 34. | bayernkraft.by | 1.74% |
| 35. | cars.renaultshop.by | 1.58% |
| 36. | peugeot.by | 1.57% |
| 37. | mazda.by | 1.51% |
| 38. | minsk.skoda-auto.by | 1.49% |
| 39. | volvocarminsk.by | 1.41% |
| 40. | geelymotors.by | 1.37% |
| 41. | mitsubishi-motors.by | 1.26% |
| 42. | borovaya.by | 1.21% |
| 43. | avtodom.by | 1.16% |
| 44. | lastochka.by | 1.02% |
| 45. | citroen-center.by | 1.02% |
| 46. | citroen.by | 1.01% |
| 47. | landrover-atlantm.by | 0.89% |
| 48. | volkswagen-brest.by | 0.88% |
| 49. | uaz-center.by | 0.87% |
| 50. | geely-gomel.by | 0.84% |
| 51. | multimotors.by | 0.82% |
| 52. | lada-zapad.by | 0.82% |
| 53. | geely.atlantm.by | 0.77% |
| 54. | lexus-minsk.by | 0.71% |
| 55. | multisalon.by | 0.69% |
| 56. | ma.by | 0.68% |
| 57. | car4you.by | 0.60% |
| 58. | 斯柯达-汽车.白 | 0.58% |
| 59. | minsk.lada.by | 0.57% |
| 60. | paritet-auto.by | 0.57% |
| 61. | jaguar-atlantm.by | 0.51% |
| 62. | lankor.by | 0.50% |
| 63. | hyundai-grodno.by | 0.49% |
| 64. | ford.by | 0.48% |
| 65. | suzuki-belarus.by | 0.45% |
| 66. | zarulem.by | 0.45% |
| 67. | geely-brest.by | 0.36% |
| 68. | honda.by | 0.31% |
| 69. | auto-plus.by | 0.28% |
| 70. | skoda-brest.by | 0.27% |
家用电器
Elmarket.by跌出前十，由Gefest.by取代。其余上榜者位置保持不变。4月份，在线大型超市7745.by可见度增幅最大（+1.23%），Imarket.by降幅最小（-1.38%）。
| 序号 | 域名 | 可见度 |
| 1. | 21vek.by | 83.74% |
| 2. | 5element.by | 63.90% |
| 3. | sila.by | 42.66% |
| 4. | imarket.by | 17.93% |
| 5. | 7745.by | 10.81% |
| 6. | 24shop.by | 6.90% |
| 7. | hobot.by | 5.80% |
| 8. | atlantshop.by | 5.31% |
| 9. | ttn.by | 4.41% |
| 10. | gefest.by | 3.93% |
| 11. | elmarket.by | 3.42% |
| 12. | newton.by | 3.22% |
| 13. | atlant.by | 3.01% |
| 14. | holodilnik.by | 2.75% |
| 15. | magazin-gefest.by | 2.71% |
| 16. | karchershop.by | 2.30% |
| 17. | techno.by | 2.21% |
| 18. | amd.by | 2.06% |
| 19. | karcher-stuttgart.by | 1.62% |
| 20. | multivarka.by | 1.51% |
| 21. | bosch-home.by | 1.23% |
| 22. | kit.by | 1.21% |
| 23. | maunfeld.by | 1.20% |
| 24. | gefest-shop.by | 1.05% |
| 25. | dom-karcher.by | 1.01% |
| 26. | gefestshop.by | 0.93% |
| 27. | delonghi-shop.by | 0.76% |
| 28. | socket.by | 0.76% |
| 29. | atlant-shop.by | 0.63% |
| 30. | ultra.by | 0.59% |
| 31. | teplodvor.by | 0.56% |
| 32. | minsk.i-on.by | 0.56% |
| 33. | braun-shop.by | 0.49% |
| 34. | clean.by | 0.47% |
| 35. | shop.philips.by | 0.37% |
| 36. | thomas.by | 0.32% |
| 37. | 7climat.by | 0.24% |
| 38. | interflame.by | 0.19% |
| 39. | 777555.by | 0.18% |
| 40. | domotehnika.by | 0.15% |
家具
21vek.by家居超市表现突出，家具品类可见度占比高达68.44%，远超其他网站（均不超过20%）。
Meko.by重返前三，位列第二；Nm-shop.by排名第三。Mebelblizko.by位居第四，但4月份可见度下降4.23%。Ami.by稳居第五，且指标呈上升趋势。
| 序号 | 域名 | 可见性 |
| 1. | 21vek.by | 68,44% |
| 2. | meko.by | 19,55% |
| 3. | nm-shop.by | 16,40% |
| 4. | mebelblizko.by | 15,89% |
| 5. | ami.by | 14,40% |
| 6. | aksamit.by | 7,00% |
| 7. | pinskdrev.by | 6.58% |
| 8. | virando.by | 5.69% |
| 9. | mersi.by | 5.41% |
| 10. | termebel.by | 5.20% |
| 11. | dom35.by | 4.92% |
| 12. | imarket.by | 4.66% |
| 13. | superstore.by | 4.47% |
| 14. | s-kupe.by | 4.31% |
| 15. | oco.by | 4.22% |
| 16. | coupe.by | 3.39% |
| 17. | cupe.by | 3.25% |
| 18. | vsekresla.by | 3.19% |
| 19. | mebelholl.by | 3.16% |
| 20. | vegas.by | 3.05% |
| 21. | matrastut.by | 3.04% |
| 22. | divan.by | 3.02% |
| 23. | mebelny.by | 2,91% |
| 24. | domovoy.by | 2,90% |
| 25. | kit.by | 2,80% |
| 26. | mebel-land.by | 2,64% |
| 27. | mebel-delo.by | 2,49% |
| 28. | nebo.by | 2,47% |
| 29. | pro100shkaf.by | 2,36% |
| 30. | mismebel.by | 2,35% |
| 31. | imperia-mebeli.by | 2.35% |
| 32. | idealdom.by | 2.32% |
| 33. | eurokupe.by | 2.13% |
| 34. | mebel-market.by | 2.04% |
| 35. | arbooz.by | 1.91% |
| 36. | svisloch.by | 1.89% |
| 37. | amihome.by | 1.75% |
| 38. | slonenok.by | 1.73% |
| 39. | ffc.by | 1.61% |
| 40. | sleeping.by | 1.56% |
| 41. | mirkresel.by | 1.54% |
| 42. | buslik.by | 1.51% |
| 43. | danko.by | 1.41% |
| 44. | belmatras.by | 1.39% |
| 45. | planetasnov.by | 1.29% |
| 46. | prosto-mebel.by | 1.26% |
| 47. | shop.anrex.by | 1.22% |
| 48. | jysk.by | 1.15% |
| 49. | matrasov.by | 1.09% |
| 50. | mebelart.by | 1.08% |
| 51. | vishop.by | 1.07% |
| 52. | childroom.by | 1.02% |
| 53. | ttn.by | 1.02% |
| 54. | andriya-mebel.by | 1.02% |
| 55. | matraslux.by | 0.98% |
| 56. | mebelrb.by | 0.95% |
| 57. | kenga.by | 0.93% |
| 58. | domsna.by | 0.89% |
| 59. | isleep.by | 0.88% |
| 60. | sky-mebel.by | 0.87% |
| 61. | kingstyle.by | 0.86% |
| 62. | mke.by | 0.83% |
| 63. | mebelzakaz5.by | 0.76% |
| 64. | kondor.by | 0.75% |
| 65. | belmassiv.by | 0.75% |
| 66. | шкафкупеминск.бел | 0.74% |
| 67. | belarus-mebel.by | 0.73% |
| 68. | zymmebel.by | 0.66% |
| 69. | alles.by | 0.66% |
| 70. | shkafy-kupe-v-minske.by | 0.63% |
| 71. | stool.by | 0.62% |
| 72. | buymebel.by | 0.62% |
| 73. | mebelmax.by | 0.61% |
| 74. | modern-house.by | 0.61% |
| 75. | mebel.by | 0.60% |
| 76. | aksiomatrade.by | 0.60% |
| 77. | lamamebel.by | 0.60% |
| 78. | mebelera.by | 0.58% |
| 79. | dahi.by | 0.58% |
| 80. | bery.by | 0.57% |
| 81. | halmar.by | 0.53% |
| 82. | divandivanych.by | 0.53% |
| 83. | mebel-rb.by | 0.53% |
| 84. | modamebel.by | 0.52% |
| 85. | promatras.by | 0.51% |
| 86. | vse-matrasy.by | 0.50% |
| 87. | fabrikasna.by | 0.49% |
| 88. | kidsmebel.by | 0.49% |
| 89. | polki.by | 0.49% |
| 90. | modul-online.by | 0.48% |
| 91. | interior-mebel.by | 0.47% |
| 92. | sonit-shop.by | 0.47% |
| 93. | 推拉门衣柜 5.白色 | 0.46% |
| 94. | mebelvmeste.by | 0.46% |
| 95. | balimebel.by | 0.44% |
| 96. | v-mebel.by | 0.44% |
| 97. | stavrov.by | 0.44% |
| 98. | ikeacity.by | 0.41% |
| 99. | matrasi.by | 0.40% |
| 100. | gaspadar24.by | 0.40% |
卫浴产品
4月，前三名商家可见度均有所下滑。Santehlux.by降幅最大（-13.63%），总可见度降至56.71%，创下历史最大波动记录。Sanit.by大型卫浴超市可见度提升7.17%。经过三个月调整，7745.by指标恢复至22.01%，重夺第五名。
| 序号 | 域名 | 可见度 |
| 1. | 21vek.by | 82.81% |
| 2. | kit.by | 67.64% |
| 3. | santehlux.by | 56.71% |
| 4. | sanit.by | 53.16% |
| 5. | 7745.by | 22.01% |
| 6. | bydom.by | 18.69% |
| 7. | kranik.by | 15.50% |
| 8. | keramin.by | 10.96% |
| 9. | olsan.by | 6.57% |
| 10. | santehnica-ru.by | 6.34% |
| 11. | fontann.by | 5.24% |
| 12. | grandsanteh.by | 4.43% |
| 13. | donna.by | 2.93% |
| 14. | imarket.by | 2.57% |
| 15. | santehshop.by | 2.30% |
| 16. | mebel-v-vannu.by | 2.29% |
| 17. | sanline.by | 2.16% |
| 18. | santehdom.by | 1.81% |
| 19. | aquastyle.by | 1.72% |
| 20. | stroymarket.by | 1.70% |
| 21. | frap.by | 1.62% |
| 22. | akval.by | 1.57% |
| 23. | mastershop.by | 1.56% |
| 24. | mojki.by | 1.26% |
| 25. | 9999.by | 0.97% |
| 26. | eurocity.by | 0.96% |
| 27. | mirmoek.by | 0.88% |
| 28. | belwater.by | 0.75% |
| 29. | domostroi.by | 0.62% |
| 30. | domoy.by | 0.60% |
| 31. | grani.by | 0.57% |
| 32. | domozon.by | 0.56% |
| 33. | shop.u-plast.by | 0.50% |
| 34. | kinomania.shop.by | 0.48% |
| 35. | ledeme.by | 0.47% |
| 36. | luksan.by | 0.43% |
| 37. | ekran-pod-vannu.by | 0.43% |
| 38. | mirsan.by | 0.42% |
| 39. | silverwave.by | 0.41% |
| 40. | ugolock.by | 0.41% |
| 41. | akval-minsk.by | 0.40% |
| 42. | teka.by | 0.40% |
| 43. | aquaplus.by | 0.38% |
| 44. | blanco-belarus.by | 0.38% |
| 45. | altagamma.by | 0.37% |
| 46. | sandom.by | 0.37% |
| 47. | rif.by | 0.37% |
| 48. | sanlux.by | 0.36% |
| 49. | moyki.shop.by | 0.35% |
| 50. | alurem.by | 0.35% |
| 51. | clin.by | 0.34% |
| 52. | geberit.by | 0.34% |
| 53. | ledeme.shop.by | 0.33% |
| 54. | bidet.by | 0.33% |
| 55. | dushca.by | 0.31% |
| 56. | elvis-shop.by | 0.27% |
| 57. | glossreiter.by | 0.26% |
| 58. | san-tex.by | 0.25% |
| 59. | santeh24.by | 0.25% |
| 60. | artstone.by | 0.25% |
| 61. | belux.by | 0.24% |
| 62. | shop-belux.by | 0.23% |
| 63. | blanco-shop.by | 0.23% |
| 64. | osta.by | 0.22% |
| 65. | masterbin.by | 0.21% |
| 66. | ravak.by | 0.21% |
| 67. | stroyminsk.shop.by | 0.21% |
| 68. | coliseum.by | 0.20% |
| 69. | gemma.by | 0.19% |
| 70. | poloskun.by | 0.19% |
园艺设备
该类别多数网站4月份可见度实现增长。其中，F-park.by（↑5.37%）、Vamaxtrade.by（↑4.54%）、Ydachnik.by（↑4.02%）、Karcher-stuttgart.by（↑0.85%）、21vek.by（↑0.58%）及7745.by（↑0.11%）均有提升。
| 序号 | 域名 | 可见度 |
| 1. | 21vek.by | 42.79% |
| 2. | ydachnik.by | 38.76% |
| 3. | avtovelomoto.by | 24.79% |
| 4. | agrox.by | 19.41% |
| 5. | 50.by | 19.25% |
| 6. | 7745.by | 19.09% |
| 7. | karcher-stuttgart.by | 15.92% |
| 8. | dom-karcher.by | 12.15% |
| 9. | vamaxtrade.by | 11.39% |
| 10. | f-park.by | 10.64% |
| 11. | clean.by | 5.52% |
| 12. | promotoblok.by | 4.90% |
| 13. | agropark.by | 4.73% |
| 14. | k-home.by | 4.28% |
| 15. | instrumenty.by | 4.05% |
| 16. | toolsmarket.by | 3.66% |
| 17. | belfermer.by | 3.54% |
| 18. | zubra.by | 3.48% |
| 19. | stihl.by | 3.16% |
| 20. | voltra.by | 2.80% |
| 21. | agromart.by | 2.71% |
| 22. | kultivator.by | 2.66% |
| 23. | profi-shtenli.by | 2.62% |
| 24. | karcher-bipart.by | 2.44% |
| 25. | kronos5.by | 2.42% |
| 26. | imarket.by | 2.36% |
| 27. | 1926.by | 2.36% |
| 28. | full-house.by | 2.10% |
| 29. | бензоцентр.бел | 1.96% |
| 30. | elmarket.by | 1.96% |
| 31. | motoblok.agrostroimaster.by | 1.78% |
| 32. | 24shop.by | 1.73% |
| 33. | nero.by | 1.68% |
| 34. | mechanizator.by | 1.68% |
| 35. | doms.by | 1.66% |
| 36. | hoztov.by | 1.62% |
| 37. | hsqv.by | 1.31% |
| 38. | benzograd.by | 1.28% |
| 39. | delomastera.by | 1.18% |
| 40. | motobloki-teplicy.by | 1.01% |
| 41. | 8sotok.by | 0.67% |
| 42. | tehno-sad.by | 0.65% |
| 43. | motobloc.agrostroimaster.by | 0.57% |
| 44. | pro-motobloki.by | 0.56% |
| 45. | beldacha.by | 0.55% |
| 46. | mtz-belarus.by | 0.55% |
| 47. | pilmarket.by | 0.47% |
| 48. | benzomir.by | 0.43% |
| 49. | teleland.by | 0.43% |
| 50. | yourmarket.by | 0.41% |
| 51. | stuttgart.by | 0.41% |
| 52. | agrostroimaster.by | 0.36% |
| 53. | oz.by | 0.33% |
| 54. | kultivator-tornado.by | 0.32% |
| 55. | technohit.by | 0.32% |
| 56. | teplisa.by | 0.31% |
| 57. | ogorodik.by | 0.31% |
| 58. | 1market.by | 0.29% |
| 59. | makita-online.by | 0.27% |
| 60. | agropro.by | 0.27% |
电子
电信运营商A1.by可见度增长最高，4月份增幅达3.95%，达到17.80%。MTS从第七位升至第五位，可见度为12.45%。21vek.by、5element.by和Sila.by三家在线大型超市的可见度分别从0.35%增至2.44%。
| 序号 | 域名 | 可见度 |
| 1. | 21vek.by | 67.52% |
| 2. | 5element.by | 65.10% |
| 3. | sila.by | 36.09% |
| 4. | a1.by | 17.80% |
| 5. | shop.mts.by | 12.45% |
| 6. | svyaznoy.by | 11.86% |
| 7. | imarket.by | 11.02% |
| 8. | mobistore.by | 10.01% |
| 9. | nsv.by | 8.14% |
| 10. | xistore.by | 6.06% |
| 11. | ttn.by | 5.36% |
| 12. | 24shop.by | 5.27% |
| 13. | xiaomi-store.by | 4.99% |
| 14. | amd.by | 4.23% |
| 15. | 777555.by | 4.18% |
| 16. | mi.by | 3.77% |
| 17. | 7745.by | 3.51% |
| 18. | alloplus.by | 3.25% |
| 19. | elmarket.by | 3.22% |
| 20. | mydevice.by | 3.01% |
| 21. | newton.by | 3.00% |
| 22. | mi-shop.by | 2.53% |
| 23. | gamepark.by | 2.47% |
| 24. | i-store.by | 2.43% |
| 25. | belconsole.by | 2.28% |
| 26. | myxiaomi.by | 1.74% |
| 27. | 111111.by | 1.73% |
| 28. | smartbalance.by | 1.62% |
| 29. | portative.by | 1.52% |
| 30. | techno.by | 1.49% |
| 31. | gamecity.by | 1.39% |
| 32. | fiji.by | 1.25% |
| 33. | webir.by | 1.22% |
| 34. | xiaomi.by | 1.15% |
| 35. | fotomagazin.by | 1.08% |
| 36. | socket.by | 1.01% |
| 37. | povorot.by | 1.00% |
| 38. | gamecoast.by | 0.98% |
| 39. | girominsk.by | 0.98% |
| 40. | xiaomipro.by | 0.94% |
| 41. | ultra.by | 0.94% |
| 42. | warp.by | 0.89% |
| 43. | vdo.by | 0.80% |
| 44. | shop.huawei.by | 0.71% |
| 45. | djshop.by | 0.63% |
| 46. | technozone.by | 0.62% |
| 47. | velcomby.by | 0.56% |
| 48. | eboard.by | 0.54% |
| 49. | i-dealer.by | 0.49% |
| 50. | strelaonline.by | 0.49% |
| 51. | photo-shop.by | 0.47% |
| 52. | fk.by | 0.45% |
| 53. | samsungplaza.by | 0.43% |
| 54. | mobilaz.by | 0.41% |
| 55. | piano.by | 0.41% |
| 56. | app-minsk.by | 0,40% |
| 57. | i-product.by | 0,38% |
| 58. | texus.by | 0,38% |
| 59. | mobilestore.by | 0,36% |
| 60. | itmarket.by | 0,33% |
| 61. | mmg.by | 0,33% |
| 62. | galaxystore.by | 0,33% |
| 63. | galaxy-shop.by | 0,30% |
| 64. | server.by | 0.28% |
| 65. | mobillife.by | 0.24% |
| 66. | 1click.by | 0.24% |
| 67. | gyroscooter.by | 0.24% |
| 68. | minsk.i-on.by | 0.23% |
| 69. | algoritm.by | 0.22% |
| 70. | mobila.by | 0.22% |
移动电话
前六名排名保持不变。3月位列第十的Sila.by以15.38%的可见度回升至第七位（增长2.6%）。Хistore.by排名下降1.52%至13.95%，被Sila.by超越。Svyaznoy.by以12.91%的可见度位列第十。
| 序号 | 域名 | 可见度 |
| 1. | 21vek.by | 46.34% |
| 2. | mobistore.by | 41.70% |
| 3. | 5element.by | 35.41% |
| 4. | a1.by | 34.87% |
| 5. | shop.mts.by | 24.34% |
| 6. | app-minsk.by | 18.23% |
| 7. | sila.by | 15.38% |
| 8. | xistore.by | 13.95% |
| 9. | i-store.by | 13.56% |
| 10. | svyaznoy.by | 12.91% |
| 11. | i-price.by | 6.50% |
| 12. | i-telefon.by | 5.80% |
| 13. | i-catalog.by | 5.18% |
| 14. | nsv.by | 4.86% |
| 15. | i-dealer.by | 4.28% |
| 16. | xiaomi-store.by | 4.09% |
| 17. | alloplus.by | 3.86% |
| 18. | xiaomipro.by | 3.33% |
| 19. | mobilestore.by | 3.08% |
| 20. | mi.by | 3.00% |
| 21. | myxiaomi.by | 2.85% |
| 22. | vdo.by | 2.75% |
| 23. | imarket.by | 2.63% |
| 24. | galaxy-shop.by | 2.37% |
| 25. | mi-shop.by | 1.82% |
| 26. | shop.huawei.by | 1.81% |
| 27. | fiji.by | 1.76% |
| 28. | i-city.by | 1.70% |
| 29. | mobilguru.by | 1.61% |
| 30. | i-product.by | 1.57% |
| 31. | mobillife.by | 1.56% |
| 32. | samsung-store.by | 1.34% |
| 33. | antenka.by | 1.19% |
| 34. | topmobile.by | 1.09% |
| 35. | i-bel.by | 0.95% |
| 36. | my-store.by | 0.82% |
| 37. | xiaomi.by | 0.72% |
| 38. | 7745.by | 0.65% |
| 39. | shopgsm.by | 0.60% |
| 40. | mobilworld.by | 0.59% |
| 41. | megamir.by | 0.49% |
| 42. | samsungplaza.by | 0.48% |
| 43. | 5zv.by | 0.37% |
| 44. | gsmarena.by | 0.34% |
| 45. | di-smart.by | 0.32% |
| 46. | webir.by | 0.31% |
| 47. | 24shop.by | 0.30% |
| 48. | galaxystore.by | 0.27% |
| 49. | elmarket.by | 0.26% |
| 50. | euroset.by | 0.24% |
关于研究
网站可见度是反映资源在特定主题搜索结果中展示份额的指标。目前，分析该指标是跟踪推广效果的最佳方式。
关于方法论
与单纯的搜索排名不同，网站可见度综合考量了用户搜索特定信息的频率，以及网站出现在搜索结果前3名、前5名及前10名的情况。
该方法论具有通用性，适用于任何行业，有助于企业评估自身在市场中的相对竞争地位及整体市场规模。
详细了解方法论和指标计算公式。