大数跨境

AMDG可见性排名:Yandex搜索结果的变化以及疫情期间的复苏

AMDG可见性排名:Yandex搜索结果的变化以及疫情期间的复苏 每日俄罗斯在线
2020-06-12
4
导读:AMDG可见性排名:Yandex搜索结果的变化以及疫情期间的复苏

数字营销机构AMDG于2020年5月评估了Yandex和Google搜索引擎中11个业务类别的网站推广效果。受多重因素叠加影响,消费需求发生显著变化,进而重塑了各品牌在可见性排名中的位置。

经历4月的沉寂后,消费者与企业活动复苏,带动搜索需求及查询量回升。

汽车销售平台

汽车领域TOP榜单内部洗牌,头部品牌地位更迭。

Autoby.by与autokatalog.by可见度大幅下滑,分别从第3、4位跌至第6、5位,其位置被Ab.onliner.by和Auto.kufar.by取代。

前五名后半段亦有变动:Avtomechta.by可见度虽从16.37%降至13.20%,但因Domkrat.by下降6个百分点,其排名仍从第8升至第7。

域名 可见度
1 cars.av.by 84.47%
2 avto.abw.by 51.17%
3 ab.onliner.by 31.49%
4 auto.kufar.by 24.69%
5 autokatalog.by 17,22%
6 autoby.by 14,72%
7 automechta.by 13,20%
8 domkrat.by 11,10%
9 atlantm.by 8,22%
10 newmotors.by 7,53%
11 renault.by 6,35%
12 forsage.by 5,37%
13 skoda-auto.by 4.02%
14 geely.by 3.86%
15 geely-minsk.by 3.84%
16 toyota.by 3.71%
17 car4you.by 3.71%
18 minsk-lada.by 3.71%
19 kia.by 3.60%
20 lada.by 3.55%
21 volkswagen.by 3.41%
22 hyundai.by 3.30%
23 vodi.la 3.16%
24 nissan-belarus.by 3.11%
25 aps.by 3.05%
26 bmw.by 2.82%
27 audi.by 2.77%
28 toyota-minsk.by 2.72%
29 belgee.by 2.60%
30 mercedes-benz.by 2.58%
31 autoidea.by 2.46%
32 nissan.by 2.24%
33 volkswagen-minsk.by 2.07%
34 renault-minsk.by 1.97%
35 peugeot.by 1.63%
36 bayernkraft.by 1.58%
37 mazda.by 1.51%
38 minsk.skoda-auto.by 1.44%
39 citroen.by 1.43%
40 volvocarminsk.by 1.42%
41 mitsubishi-motors.by 1.34%
42 geelymotors.by 1.34%
43 borovaya.by 1.19%
44 lastochka.by 1.02%
45 lada-zapad.by 0.97%
46 cars.renaultshop.by 0.94%
47 citroen-center.by 0.93%
48 ma.by 0.89%
49 avtodom.by 0.88%
50 landrover-atlantm.by 0.88%
51 uaz-center.by 0.85%
52 multimotors.by 0.85%
53 geely-gomel.by 0.78%
54 lexus-minsk.by 0.71%
55 geely.atlantm.by 0.62%
56 minsk.lada.by 0.60%
57 volkswagen-brest.by 0.60%
58 lankor.by 0.57%
59 chevrolet-by.by 0.53%
60 斯柯达-汽车.白 0.52%
61 paritet-auto.by 0.52%
62 jaguar-atlantm.by 0.51%
63 ao.by 0.48%
64 multisalon.by 0.47%
65 suzuki-belarus.by 0.46%
66 4kolesa.by 0.37%
67 columbauto.by 0.36%
68 renaultshop.by 0.36%
69 autoban.by 0.32%
70 hyundai-vitebsk.by 0.31%

家用电器

前三名格局稳定——21vek.by、5element.by和Sila.by波动幅度均在±1%以内。

此前并列第6、7位的24shop.by与Hobot.by互换位置。

AMD.by成功回暖,不仅在电子产品领域,在家用电器领域也重回前十(第10位),超越Gefest.by;该站今年3月曾出现下滑。

域名 可见度
1 21vek.by 84.06%
2 5element.by 61.24%
3 sila.by 43.59%
4 imarket.by 15.67%
5 7745.by 10.83%
6 hobot.by 6.00%
7 24shop.by 5.91%
8 atlantshop.by 5.74%
9 ttn.by 4.98%
10 amd.by 4.66%
11 elmarket.by 3.65%
12 gefest.by 3.63%
13 atlant.by 2.90%
14 magazin-gefest.by 2.36%
15 karchershop.by 2.14%
16 holodilnik.by 1.87%
17 multicom.by 1.65%
18 techno.by 1.57%
19 karcher-stuttgart.by 1.33%
20 maunfeld.by 1.30%
21 multivarka.by 1.28%
22 newton.by 1.16%
23 gefest-shop.by 1.07%
24 kit.by 1.05%
25 bosch-home.by 0.91%
26 socket.by 0.81%
27 delonghi-shop.by 0.77%
28 teplodvor.by 0.66%
29 gefestshop.by 0.64%
30 braun-shop.by 0.50%
31 ultra.by 0.45%
32 clean.by 0.45%
33 dom-karcher.by 0.45%
34 minsk.i-on.by 0.44%
35 4sez.by 0.38%
36 shop.philips.by 0.38%
37 7climat.by 0.34%
38 atlant-shop.by 0.33%
39 irobot.by 0.29%
40 thomas.by 0.29%

家具

5月家具类网站排名变动频繁。

Pinskdrev.by、Aksamit.by和Mersi.by跌出前十,分列第11、12、14名。Superstore.by重返前十,恢复至3月水平;Divan.by和Coupe.by等新晋网站亦进入前十。

值得注意的是,Coupe.by仅依靠“衣柜”(滑动门衣柜)相关高频词推广。其能否在多品类电商竞争中保持优势,有待6月榜单验证。

域名 能见度
1 21vek.by 69.59%
2 meko.by 18.33%
3 nm-shop.by 17.31%
4 mebelblizko.by 15.87%
5 ami.by 12.10%
6 termebel.by 5.83%
7 superstore.by 5.60%
8 divan.by 5.59%
9 virando.by 5.39%
10 coupe.by 5.37%
11 pinskdrev.by 5.36%
12 aksamit.by 4.90%
13 dom35.by 4.83%
14 mersi.by 4.64%
15 vegas.by 4.58%
16 imarket.by 4.44%
17 s-kupe.by 4.38%
18 oco.by 4.19%
19 divandivanych.by 3.99%
20 nebo.by 3.39%
21 mebelholl.by 3.03%
22 cupe.by 3.02%
23 matrastut.by 2.75%
24 mismebel.by 2.70%
25 mebel-land.by 2.66%
26 imperia-mebeli.by 2.46%
27 vsekresla.by 2.41%
28 mebelny.by 2.31%
29 arbooz.by 2.31%
30 mebel-delo.by 2.20%
31 pro100shkaf.by 2.19%
32 domovoy.by 2.07%
33 kit.by 1.94%
34 idealdom.by 1.81%
35 belmatras.by 1.78%
36 buslik.by 1.78%
37 stool.by 1.78%
38 sleeping.by 1.73%
39 slonenok.by 1.67%
40 mebel-market.by 1.56%
41 amihome.by 1.52%
42 eurokupe.by 1.48%
43 danko.by 1.48%
44 svisloch.by 1.31%
45 jysk.by 1.24%
46 mirkresel.by 1.24%
47 mebelart.by 1.24%
48 matrasov.by 1.14%
49 domsna.by 1.13%
50 mebel-rb.by 1.11%
51 m.divan.by 1.10%
52 planetasnov.by 1.08%
53 alles.by 1.03%
54 mebelrb.by 1.00%
55 modamebel.by 0.97%
56 matraslux.by 0.91%
57 шкафкупеминск.бел 0.91%
58 kidsmebel.by 0.91%
59 vishop.by 0.89%
60 dahi.by 0.85%
61 ffc.by 0.85%
62 kenga.by 0.83%
63 korolevstvomebeli.by 0.79%
64 kondor.by 0.77%
65 zymmebel.by 0.75%
66 andriya-mebel.by 0.74%
67 shop.anrex.by 0.72%
68 isleep.by 0.68%
69 mebelmax.by 0.67%
70 kingstyle.by 0.66%
71 shkafy-kupe-v-minske.by 0.65%
72 shkaf4u.by 0.65%
73 aksiomatrade.by 0.64%
74 matrasi.by 0.64%
75 samodelkin.by 0.63%
76 ttn.by 0.60%
77 prosto-mebel.by 0.60%
78 vse-matrasy.by 0.56%
79 askona.by 0.55%
80 halmar.by 0,55%
81 childroom.by 0,52%
82 modul-online.by 0,50%
83 mebel.by 0,50%
84 mebelzakaz5.by 0,49%
85 clerk.by 0,48%
86 bestmebel.by 0,48%
87 mebelvmeste.by 0,47%
88 buymebel.by 0.46%
89 promatras.by 0.45%
90 polki.by 0.44%
91 100komodov.by 0.44%
92 balimebel.by 0.44%
93 belarus-mebel.by 0.44%
94 7dom.by 0.42%
95 stavrov.by 0.40%
96 bestbeds.by 0.40%
97 belmassiv.by 0.39%
98 7mebel.by 0.38%
99 modern-house.by 0.37%
100 masterm.by 0.36%

卫浴产品

前三名保持不变。Santehlux.by在4月下滑后恢复至3月水平,增长12%,位列第2。

Bydom从第6降至第7,可见度显著下降6%;Kranik.by增长3.96%,取而代之。

Grandsanteh.by在4月短暂下滑后重返前十;Santehnica-ru.by则跌出前十,从第10滑落至第41。

域名 可见度
1 21vek.by 83.22%
2 kit.by 68.81%
3 santehlux.by 68.78%
4 sanit.by 51.63%
5 7745.by 20.15%
6 kranik.by 19.43%
7 bydom.by 12.55%
8 keramin.by 9.62%
9 grandsanteh.by 5.76%
10 olsan.by 5.39%
11 rif.by 4.65%
12 fontann.by 4.51%
13 mebel-v-vannu.by 2.55%
14 stroymarket.by 2.18%
15 luksan.by 2.01%
16 imarket.by 1.70%
17 sanline.by 1.52%
18 mojki.by 1.48%
19 santehdom.by 1.45%
20 eurocity.by 1.43%
21 ledeme.by 1.14%
22 poloskun.by 1.04%
23 akval.by 1.01%
24 grani.by 0.98%
25 domoy.by 0.97%
26 belwater.by 0.86%
27 mastershop.by 0.82%
28 9999.by 0.81%
29 coliseum.by 0.79%
30 kinomania.shop.by 0.77%
31 santeh24.by 0.71%
32 donna.by 0.69%
33 aquaplus.by 0,68%
34 mirmoek.by 0,68%
35 san-tex.by 0,64%
36 sandom.by 0,59%
37 santehshop.by 0,57%
38 ekran-pod-vannu.by 0,57%
39 domozon.by 0,57%
40 santehnica-ru.by 0,56%
41 aquastyle.by 0.50%
42 silverwave.by 0.50%
43 akval-minsk.by 0.50%
44 altagamma.by 0.49%
45 blanco-belarus.by 0.41%
46 teka.by 0.41%
47 ugolock.by 0.39%
48 alurem.by 0.39%
49 domostroi.by 0.38%
50 elvis-shop.by 0.34%
51 clin.by 0.31%
52 ledeme.shop.by 0.31%
53 dushca.by 0.30%
54 mirsan.by 0.28%
55 blanco-shop.by 0.27%
56 bidet.by 0.25%
57 vannaja.by 0.24%
58 glossreiter.by 0.24%
59 belux.by 0.24%
60 shop-belux.by 0.23%
61 masterbin.by 0.23%
62 ravak.by 0.23%
63 shop.u-plast.by 0.22%
64 frap.by 0.21%
65 granfest.by 0.18%
66 santehnikashop.by 0.17%
67 artstone.by 0.17%
68 stroyminsk.shop.by 0.17%
69 sanlux.by 0.16%
70 gemma.by 0.16%

园艺设备

Avtovelomoto.by从4月第3降至5月第5,可见度下降3.4%;Agrox.by增长4%,占据前三席位。

Belfermer.by作为新成员首次上榜,以6.61%的指标稳居第9,将Vamaxtrade.by挤出前十。

域名 能见度
1 21vek.by 46.64%
2 ydachnik.by 35.02%
3 agrox.by 23.37%
4 7745.by 22.34%
5 avtovelomoto.by 21.35%
6 50.by 15.87%
7 karcher-stuttgart.by 14.12%
8 f-park.by 9.66%
9 belfermer.by 6.61%
10 dom-karcher.by 6.50%
11 clean.by 6.27%
12 instrumenty.by 4.55%
13 vamaxtrade.by 3.79%
14 stihl.by 3.31%
15 voltra.by 2.99%
16 zubra.by 2.74%
17 kultivator.by 2.71%
18 8sotok.by 2.52%
19 profi-shtenli.by 2.46%
20 promotoblok.by 2.34%
21 1926.by 2.27%
22 mechanizator.by 2.18%
23 бензоцентр.бел 2.14%
24 karcher-bipart.by 2.13%
25 k-home.by 2.03%
26 agromart.by 2.00%
27 hoztov.by 1.88%
28 agropark.by 1.86%
29 24shop.by 1.83%
30 full-house.by 1.83%
31 toolsmarket.by 1.60%
32 nero.by 1.55%
33 motobloki-teplicy.by 1.48%
34 benzograd.by 1.45%
35 imarket.by 1.29%
36 hsqv.by 1.28%
37 doms.by 1.16%
38 elmarket.by 1.05%
39 amd.by 0.87%
40 mtz-belarus.by 0.78%
41 beldacha.by 0.76%
42 megaliner.by 0.75%
43 karcher-ecograss.by 0.60%
44 yourmarket.by 0.59%
45 delomastera.by 0.56%
46 kultivator.motoblok1.by 0.55%
47 teleland.by 0.45%
48 agro-market.by 0.44%
49 oz.by 0.43%
50 agropro.by 0.39%
51 tehno-sad.by 0.38%
52 ogorodik.by 0.31%
53 technohit.by 0.31%
54 teplisa.by 0.28%
55 pro-motobloki.by 0.28%
56 makita-online.by 0.28%
57 motoblok.agrostroimaster.by 0.27%
58 umelec.by 0.27%
59 benzomir.by 0.25%
60 nordgarden.by 0.22%

电子

Imarket.by可见度提升,从第8升至第6,超越MTS和«Связной»等在线商店。

Mobistor可见度下降2.48%(从10%降至7.52%),但保住了原有排名。

AMD.by自2019年10月以来首次重返前十,超越原榜单参与者Nsv.by和Ttn.by。

域名 可见度
1 21vek.by 67.10%
2 5element.by 66.86%
3 sila.by 36.13%
4 a1.by 16.54%
5 imarket.by 11.17%
6 svyaznoy.by 10.85%
7 shop.mts.by 10.75%
8 mobistore.by 7.52%
9 xistore.by 6.50%
10 amd.by 5.91%
11 ttn.by 5.76%
12 nsv.by 5.44%
13 7745.by 5.28%
14 xiaomi-store.by 4.87%
15 24shop.by 4.40%
16 mi.by 3.00%
17 alloplus.by 2.78%
18 mi-shop.by 2.54%
19 mydevice.by 2.45%
20 i-store.by 2.41%
21 777555.by 2.12%
22 gamepark.by 2.08%
23 warp.by 2.07%
24 elmarket.by 1.86%
25 111111.by 1.76%
26 smartbalance.by 1.74%
27 belconsole.by 1.68%
28 fiji.by 1.63%
29 techno.by 1.52%
30 mobillife.by 1.46%
31 myxiaomi.by 1.44%
32 gamecity.by 1.39%
33 portative.by 1.23%
34 xiaomipro.by 1.09%
35 webir.by 1.06%
36 djshop.by 1.05%
37 xiaomi.by 0.99%
38 povorot.by 0.95%
39 gamecoast.by 0.91%
40 fotomagazin.by 0.84%
41 socket.by 0,81%
42 shop.huawei.by 0,77%
43 i-dealer.by 0,77%
44 girominsk.by 0,77%
45 ultra.by 0,75%
46 vdo.by 0,70%
47 newton.by 0,66%
48 velcomby.by 0,60%
49 photo-shop.by 0.57%
50 strelaonline.by 0.52%
51 mobilestore.by 0.50%
52 mobilaz.by 0.49%
53 technozone.by 0.49%
54 gow.by 0.49%
55 antenka.by 0.48%
56 piano.by 0.47%
57 app-minsk.by 0.46%
58 euroset.by 0.42%
59 eboard.by 0.41%
60 algoritm.by 0.40%
61 gu100.by 0.37%
62 galaxystore.by 0.32%
63 mobilworld.by 0.32%
64 beltexno.by 0.31%
65 galaxy-shop.by 0.30%
66 mmg.by 0.30%
67 fk.by 0.29%
68 fotera.by 0.29%
69 samsungplaza.by 0.28%
70 mobila.by 0.28%

移动电话

领先的前五名中,21vek.by、5element.by、Mobistore.by、A1.by和Shop.mts.by可见度较4月有所下降,但多数保持原位。唯一变动是:Mobistore.by可见度下降7.5%,致使“5 Element”跃升至第二。

榜单后半段十强竞争激烈。例如,Sila.by可见度虽从15.38%增至16.20%,但因Xistore.by增长2%,其排名反从第7滑至第8。

域名 能见度
1 21vek.by 42.81%
2 5element.by 34.60%
3 mobistore.by 34.23%
4 a1.by 32.99%
5 shop.mts.by 18.09%
6 xistore.by 16.31%
7 app-minsk.by 16.27%
8 sila.by 16.20%
9 i-store.by 13.86%
10 svyaznoy.by 11.25%
11 i-dealer.by 9.81%
12 i-catalog.by 8.26%
13 i-telefon.by 7.77%
14 i-price.by 6.23%
15 my-store.by 5.88%
16 xiaomi-store.by 4.22%
17 nsv.by 3.81%
18 alloplus.by 3.75%
19 imarket.by 3.16%
20 xiaomipro.by 2.93%
21 5zv.by 2.79%
22 mobilestore.by 2.54%
23 mobilworld.by 2.52%
24 mobillife.by 2.24%
25 galaxy-shop.by 2.15%
26 antenka.by 2.05%
27 shop.huawei.by 1.97%
28 fiji.by 1.84%
29 i-bel.by 1.82%
30 mi.by 1.81%
31 myxiaomi.by 1.73%
32 mi-shop.by 1.71%
33 samsung-store.by 1.62%
34 mobilguru.by 1.48%
35 i-product.by 1.39%
36 7745.by 1.11%
37 vdo.by 0.89%
38 euroset.by 0.83%
39 shopgsm.by 0.80%
40 mobilniki.by 0.69%
41 megamir.by 0.63%
42 xiaomi.by 0.62%
43 elmarket.by 0.47%
44 topmobile.by 0.40%
45 webir.by 0.31%
46 24shop.by 0.29%
47 galaxystore.by 0.26%
48 mobilestar.by 0.23%
49 samsungplaza.by 0.23%
50 2simki.by 0.21%

关于研究

网站可见度是反映资源在特定主题搜索结果中展示份额的指标。目前,分析该指标是跟踪推广效果的最优方式。

关于方法论

与单纯排名不同,网站可见度综合考量了用户搜索各类信息的频率,以及网站出现在TOP-3、TOP-5及TOP-10等不同层级结果中的情况。

该方法论具有通用性,适用于任何商业领域,有助于企业评估自身市场地位及整体市场容量。

详细了解方法论及指标计算公式。

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