
数字营销机构AMDG发布了白俄罗斯品牌10月可见度排名。数据显示,Imarket.by在11个品类中的6个实现大幅跃升,Amd.by则显著下滑,手机领域榜首也在过去5个月内首次易主。研究指出,所有重大排名变动均与Yandex搜索结果调整密切相关。
汽车
| 序号 | 网站 | 可见度 |
| 1. | cars.av.by | 87.02% |
| 2. | avto.abw.by | 53.44% |
| 3. | ab.onliner.by | 52.69% |
| 4. | auto.kufar.by | 30.44% |
| 5. | autokatalog.by | 14.43% |
| 6. | forsage.by | 13.89% |
| 7. | atlantm.by | 12.46% |
| 8. | autoby.by | 10.39% |
| 9. | domkrat.by | 9.22% |
| 10. | automechta.by | 9,00% |
| 11. | renault.by | 6.09% |
| 12. | newmotors.by | 5.74% |
| 13. | autosalon.by | 4.57% |
| 14. | geely.by | 4.08% |
| 15. | geely-minsk.by | 3.98% |
| 16. | minsk-lada.by | 3.8% |
| 17. | toyota.by | 3.73% |
| 18. | kia.by | 3.49% |
| 19. | lada.by | 3.45% |
| 20. | hyundai.by | 3.42% |
| 21. | skoda-auto.by | 3.4% |
| 22. | volkswagen.by | 3.36% |
| 23. | toyota-minsk.by | 3.02% |
| 24. | audi.by | 2.79% |
| 25. | nissan-belarus.by | 2.78% |
| 26. | vodi.la | 2.7% |
| 27. | belgee.by | 2.67% |
| 28. | renault-minsk.by | 2.67% |
| 29. | mercedes-benz.by | 2.6% |
| 30. | aps.by | 2.56% |
| 31. | bmw.by | 2.52% |
| 32. | volkswagen-minsk.by | 2.46% |
| 33. | autoidea.by | 2.29% |
| 34. | nissan.by | 2.11% |
| 35. | kia-emir.by | 1.83% |
| 36. | geelymotors.by | 1.76% |
| 37. | columbauto.by | 1.5% |
| 38. | citroen.by | 1.48% |
| 39. | automalinovka.com | 1.46% |
| 40. | peugeot.by | 1.38% |
| 41. | mazda.by | 1.36% |
| 42. | kia-atlantm.by | 1.36% |
| 43. | mitsubishi-motors.by | 1.26% |
| 44. | ma.by | 1.24% |
| 45. | volvocarminsk.by | 1.23% |
| 46. | bayernkraft.by | 1.21% |
| 47. | lada-zapad.by | 1.18% |
| 48. | car4you.by | 1.16% |
| 49. | geely-gomel.by | 1.07% |
| 50. | borovaya.by | 1.04% |
Newmotors.by从榜首跌至第12位(-3.3%),其位置被新晋者Forsage.by取代。后者在高频查询中的可见度从8%提升至13.9%,排名由第11位跃升至第6位。
家用电器
| 序号 | 网站 | 可见度 |
| 1. | 21vek.by | 86.78% |
| 2. | 5element.by | 62.19% |
| 3. | sila.by | 40.74% |
| 4. | imarket.by | 30.95% |
| 5. | 7745.by | 20.8% |
| 6. | 24shop.by | 8.26% |
| 7. | atlantshop.by | 6.66% |
| 8. | amd.by | 4.95% |
| 9. | holodilnik.by | 4.51% |
| 10. | hobot.by | 3.86% |
| 11. | atlant.by | 3.33% |
| 12. | gefest.by | 3.12% |
| 13. | elmarket.by | 2.25% |
| 14. | magazin-gefest.by | 2.22% |
| 15. | newton.by | 2.12% |
| 16. | karchershop.by | 2.04% |
| 17. | oz.by | 1.48% |
| 18. | karcher-stuttgart.by | 1.36% |
| 19. | minsk.i-on.by | 1.34% |
| 20. | bosch-home.by | 1.24% |
| 21. | techno.by | 1.22% |
| 22. | multivarka.by | 1.11% |
| 23. | gefestshop.by | 1.09% |
| 24. | xistore.by | 0.9% |
| 25. | oma.by | 0.84% |
| 26. | maunfeld.by | 0.84% |
| 27. | gefest-shop.by | 0.82% |
| 28. | delonghi-shop.by | 0.72% |
| 29. | socket.by | 0.66% |
| 30. | shop.philips.by | 0.53% |
| 31. | xiaomi-store.by | 0.51% |
| 32. | 310.by | 0.51% |
| 33. | mirespresso.by | 0.51% |
| 34. | vozdux.by | 0.5% |
| 35. | tepleya.by | 0.5% |
| 36. | toolsmarket.by | 0.43% |
| 37. | 7climat.by | 0.42% |
| 38. | gefest.com | 0.4% |
| 39. | caffeitaliano.by | 0.39% |
| 40. | braun-shop.by | 0.38% |
| 41. | thomas.by | 0.37% |
| 42. | blackstore.by | 0.36% |
| 43. | orbital.by | 0.33% |
| 44. | multimart.by | 0.3% |
| 45. | vbox.by | 0.29% |
| 46. | mile.by | 0.28% |
| 47. | dom-karcher.by | 0.28% |
| 48. | domotehnika.by | 0.24% |
| 49. | exiteq.by | 0.23% |
| 50. | ultra.by | 0.22% |
Imarket.by可见度增长15%,稳居前十并跃升至第4位;7745.by则小幅下滑。Amd.by因大幅下跌12.4%跌至第10位,未能延续9月的上升势头。Holodilnik.by凭借增长态势升至第9位。上述变动主要受Yandex排名调整影响。
电子产品
注意:10月排名样本已修订,新增设备、电子设备及电动交通工具相关查询。
| 序号 | 网站 | 可见度 |
| 1. | 21vek.by | 57.62% |
| 2. | 5element.by | 55.33% |
| 3. | sila.by | 19.64% |
| 4. | imarket.by | 16.53% |
| 5. | 7745.by | 11.61% |
| 6. | smartbalance.by | 6.79% |
| 7. | mydevice.by | 6.2% |
| 8. | xistore.by | 5.66% |
| 9. | girominsk.by | 4.75% |
| 10. | 24shop.by | 4.63% |
| 11. | avtovelomoto.by | 4.53% |
| 12. | portative.by | 4.27% |
| 13. | amd.by | 3.35% |
| 14. | xiaomi-store.by | 3.34% |
| 15. | belconsole.by | 3.29% |
| 16. | mobistore.by | 3.23% |
| 17. | smart8.by | 3.22% |
| 18. | a1.by | 3.05% |
| 19. | gyroscooter.by | 2.95% |
| 20. | i-store.by | 2.72% |
| 21. | oz.by | 2.48% |
| 22. | netbox.by | 2.2% |
| 23. | sigaretnet.by | 2.17% |
| 24. | vipmag.by | 2.1% |
| 25. | warp.by | 1.88% |
| 26. | gamepark.by | 1.85% |
| 27. | 111111.by | 1.79% |
| 28. | iqos-store.by | 1.74% |
| 29. | beurer-belarus.by | 1.56% |
| 30. | gamecoast.by | 1.38% |
| 31. | madgeeks.by | 1.33% |
| 32. | 777555.by | 1.18% |
| 33. | fotomagazin.by | 1.12% |
| 34. | mx.by | 1.07% |
| 35. | gamestore.by | 1.00% |
| 36. | technozone.by | 0.99% |
| 37. | minsk.i-on.by | 0.97% |
| 38. | app-minsk.by | 0.97% |
| 39. | fotera.by | 0.94% |
| 40. | minimoto.by | 0.9% |
| 41. | shop.mts.by | 0.88% |
| 42. | newton.by | 0.88% |
| 43. | fotomix.by | 0.87% |
| 44. | wacom.by | 0.86% |
| 45. | iqos-market24.by | 0.83% |
| 46. | mi.by | 0.81% |
| 47. | mobilworld.by | 0.79% |
| 48. | interfoto.by | 0.78% |
| 49. | 1iqos.by | 0.76% |
| 50. | onbook.by | 0.75% |
前五名保持稳定,依次为21vek.by、5element.by、Sila.by、Imarket.by和7745.by。面对新增需求,Mydevice.by(游戏主机及配件)、Girominsk.by与Smartbalance.by(电动交通工具及智能设备)以及综合性电商24shop.by表现突出。
卫浴
| 序号 | 网站 | 可见度 |
| 1. | 21vek.by | 84.45% |
| 2. | kit.by | 61.5% |
| 3. | santehlux.by | 57.85% |
| 4. | sanit.by | 50.56% |
| 5. | 7745.by | 36.72% |
| 6. | oma.by | 20.86% |
| 7. | kranik.by | 17.05% |
| 8. | bydom.by | 14.32% |
| 9. | imarket.by | 11.82% |
| 10. | keramin.by | 10.71% |
| 11. | olsan.by | 5.97% |
| 12. | mile.by | 5.25% |
| 13. | fontann.by | 3.78% |
| 14. | grandsanteh.by | 2.06% |
| 15. | sanline.by | 1.84% |
| 16. | stroymarket.by | 1.78% |
| 17. | santehnica-shop.by | 1.69% |
| 18. | keramin.com | 1.25% |
| 19. | mojki.by | 1.23% |
| 20. | sdelaysam.by | 1.18% |
| 21. | mebel-v-vannu.by | 1.00% |
| 22. | eurocity.by | 0.92% |
| 23. | 9999.by | 0.85% |
| 24. | amd.by | 0.69% |
| 25. | pan.by | 0.67% |
| 26. | akval.by | 0.66% |
| 27. | ledeme.by | 0.6% |
| 28. | toolsmarket.by | 0.56% |
| 29. | domoy.by | 0.55% |
| 30. | belwater.by | 0.55% |
| 31. | poloskun.by | 0.52% |
| 32. | aquaplus.by | 0.51% |
| 33. | santehdom.by | 0.5% |
| 34. | sandom.by | 0.49% |
| 35. | domostroi.by | 0.47% |
| 36. | coliseum.by | 0.44% |
| 37. | ksk.by | 0.44% |
| 38. | santeh24.by | 0.43% |
| 39. | gemma.by | 0.42% |
| 40. | mastershop.by | 0.4% |
| 41. | akval-minsk.by | 0.4% |
| 42. | blanco-belarus.by | 0.39% |
| 43. | teka.by | 0.39% |
| 44. | kinomania.shop.by | 0.38% |
| 45. | dushca.by | 0.35% |
| 46. | elvis-shop.by | 0.34% |
| 47. | donna.by | 0.34% |
| 48. | altagamma.by | 0.33% |
| 49. | luksan.by | 0.32% |
| 50. | shop-belux.by | 0.28% |
多数参与者搜索可见度提升。Keramin.by排名下降一位;Oma.by虽增长3.3%,但仅勉强维持原位。Imarket.by意外闯入前十,从第19位跃升至第9位,走势类似9月的Amd.by,但后者10月因Yandex排名下滑跌出前十(从第10位降至第24位)。
园艺设备
| 序号 | 网站 | 能见度 |
| 1. | 21vek.by | 59.38% |
| 2. | 7745.by | 43.15% |
| 3. | ydachnik.by | 36.39% |
| 4. | agrox.by | 23.31% |
| 5. | avtovelomoto.by | 22.79% |
| 6. | 50.by | 16.72% |
| 7. | karchershop.by | 15.43% |
| 8. | karcher-stuttgart.by | 10.77% |
| 9. | imarket.by | 10.01% |
| 10. | voltra.by | 9.62% |
| 11. | 5element.by | 8.77% |
| 12. | oma.by | 7.52% |
| 13. | clean.by | 5.58% |
| 14. | 8sotok.by | 5.02% |
| 15. | f-park.by | 4.81% |
| 16. | instrumenty.by | 4.77% |
| 17. | toolsmarket.by | 4.05% |
| 18. | mechanizator.by | 3.8% |
| 19. | dom-karcher.by | 3.71% |
| 20. | stihl.by | 3.23% |
| 21. | k-home.by | 2.83% |
| 22. | karcher-bipart.by | 2.49% |
| 23. | mile.by | 2.32% |
| 24. | profi-shtenli.by | 2.15% |
| 25. | hoztov.by | 2.00% |
| 26. | kultivator.by | 1.84% |
| 27. | бензоцентр.бел | 1.74% |
| 28. | agromart.by | 1.71% |
| 29. | zubra.by | 1.65% |
| 30. | 24shop.by | 1.43% |
| 31. | belfermer.by | 1.43% |
| 32. | benzograd.by | 1.34% |
| 33. | full-house.by | 1.21% |
| 34. | doms.by | 1.2% |
| 35. | agropark.by | 1.18% |
| 36. | amd.by | 1.16% |
| 37. | hsqv.by | 1.1% |
| 38. | elmarket.by | 1.08% |
| 39. | vamaxtrade.by | 1.06% |
| 40. | teleland.by | 0.97% |
| 41. | benzomir.by | 0.95% |
| 42. | nero.by | 0.92% |
| 43. | mtz-belarus.by | 0.81% |
| 44. | motobloki-teplicy.by | 0.8% |
| 45. | 1926.by | 0.71% |
| 46. | inteh.by | 0.64% |
| 47. | promotoblok.by | 0.62% |
| 48. | beldacha.by | 0.61% |
| 49. | shtenli.by | 0.58% |
| 50. | agropro.by | 0.54% |
Imarket.by在该品类表现抢眼,可见度大增6.8%,从第20位跃升至第9位,将5element.by挤出前十。此前位列前十的某参与者再次跌出榜单,可见度仅微降0.27%。
家具
| 序号 | 网站 | 可见度 |
| 1. | 21vek.by | 73.76% |
| 2. | meko.by | 24.54% |
| 3. | imarket.by | 17.95% |
| 4. | mebelblizko.by | 15.39% |
| 5. | 7745.by | 14.24% |
| 6. | nm-shop.by | 12.32% |
| 7. | ami.by | 11.11% |
| 8. | aksamit.by | 9.25% |
| 9. | divan.by | 7.84% |
| 10. | mersi.by | 5.77% |
| 11. | divanby.com | 5.18% |
| 12. | superstore.by | 5.07% |
| 13. | termebel.by | 4.52% |
| 14. | vegas.by | 3.95% |
| 15. | dom35.by | 3.77% |
| 16. | mismebel.by | 3.75% |
| 17. | s-kupe.by | 3.65% |
| 18. | pinskdrev.by | 3.62% |
| 19. | virando.by | 3.51% |
| 20. | nebo.by | 3.15% |
| 21. | cupe.by | 3.15% |
| 22. | mebelholl.by | 3.12% |
| 23. | coupe.by | 2.87% |
| 24. | oco.by | 2.65% |
| 25. | mebel-land.by | 2.48% |
| 26. | oma.by | 2.38% |
| 27. | mebelny.by | 2.35% |
| 28. | amihome.by | 2.15% |
| 29. | mebel-delo.by | 2.07% |
| 30. | imperia-mebeli.by | 1.98% |
| 31. | domsna.by | 1.86% |
| 32. | matrastut.by | 1.85% |
| 33. | stool.by | 1.76% |
| 34. | pro100shkaf.by | 1.59% |
| 35. | mebelzakaz5.by | 1.57% |
| 36. | mebel-market.by | 1.56% |
| 37. | sleeping.by | 1.54% |
| 38. | domovoy.by | 1.51% |
| 39. | vsekresla.by | 1.49% |
| 40. | kingstyle.by | 1.41% |
| 41. | idealdom.by | 1.4% |
| 42. | vishop.by | 1.4% |
| 43. | svisloch.by | 1.3% |
| 44. | minsk.mebel-dveri.by | 1.24% |
| 45. | mebelart.by | 1.13% |
| 46. | askona.by | 1.08% |
| 47. | matrasov.by | 1.00% |
| 48. | kondor.by | 0.99% |
| 49. | arbooz.by | 0.96% |
| 50. | mirkresel.by | 0.94% |
Imarket.by从第13位升至第3位,将Mebelblizko.by和7745.by挤至身后,成为该品类领先者之一。Aksamit.by和Mersi.by重返前十(分列第8和第10位),可见度进一步巩固。Amd.by则下降4.9%,跌出前十。
手机
| 序号 | 网站 | 可见度 |
| 1. | 5element.by | 43.26% |
| 2. | 21vek.by | 42.61% |
| 3. | mobistore.by | 37.35% |
| 4. | a1.by | 32.24% |
| 5. | app-minsk.by | 20.35% |
| 6. | xistore.by | 16.54% |
| 7. | shop.mts.by | 15.23% |
| 8. | x-store.by | 12.17% |
| 9. | sila.by | 11.99% |
| 10. | imarket.by | 10.15% |
| 11. | i-store.by | 10.05% |
| 12. | 7745.by | 4.47% |
| 13. | svyaznoy.by | 4.37% |
| 14. | xiaomi-store.by | 4.37% |
| 15. | mobilestore.by | 4.24% |
| 16. | vdo.by | 3.78% |
| 17. | nsv.by | 3.45% |
| 18. | i-telefon.by | 2.93% |
| 19. | alloplus.by | 2.89% |
| 20. | by-store.by | 2.73% |
| 21. | mi.by | 2.54% |
| 22. | shop.huawei.by | 2.11% |
| 23. | xiaomipro.by | 1.99% |
| 24. | apple-shop.by | 1.67% |
| 25. | mi-shop.by | 1.5% |
| 26. | samsung-store.by | 1.5% |
| 27. | antenka.by | 1.48% |
| 28. | i-bel.by | 1.45% |
| 29. | i-dealer.by | 1.27% |
| 30. | my-store.by | 1.05% |
| 31. | galaxy-shop.by | 1.04% |
| 32. | i-product.by | 0.8% |
| 33. | megamir.by | 0.74% |
| 34. | mobilguru.by | 0.69% |
| 35. | myxiaomi.by | 0.63% |
| 36. | xiaomi.by | 0.63% |
| 37. | shopgsm.by | 0.5% |
| 38. | euroset.by | 0.47% |
| 39. | mobilworld.by | 0.39% |
| 40. | minsk.i-on.by | 0.39% |
| 41. | samsung-plaza.by | 0.39% |
| 42. | mobillife.by | 0.38% |
| 43. | 24shop.by | 0.35% |
| 44. | amd.by | 0.34% |
| 45. | webir.by | 0.32% |
| 46. | fiji.by | 0.3% |
| 47. | life.com.by | 0.27% |
| 48. | 5zv.by | 0.26% |
| 49. | vashtelefon.by | 0.22% |
| 50. | active.shop.by | 0.22% |
10月该品类格局生变:5element.by首次登顶,原榜首21vek.by退居第二,TOP-3在高频查询中可见度均有提升。Imarket.by受益于Yandex流量增长,从第17位跃升至第10位。I-store.by因可见度下降2%,从第9位滑落至第11位。
关于研究
网站可见度是衡量资源在特定主题搜索结果中展示份额的关键指标,目前已成为追踪推广效果的最优方式。

