大数跨境

Yandex 和 Google 的算法更新如何影响白俄罗斯网站?1月零售商网站可见性排名

Yandex 和 Google 的算法更新如何影响白俄罗斯网站?1月零售商网站可见性排名 每日俄罗斯在线
2021-02-17
1
导读:在其月度研究中,数字营销机构AMDG发布了白俄罗斯零售商在若干最热门品类中的网站可见性排名。

数字营销机构AMDG发布月度研究,公布了白俄罗斯零售商在热门品类中的网站可见性排名。

服装

Wildberries.by因域名切换至俄罗斯子域名(By.wildberries.ru),无法参与本土排名而跌出前十。Kupivip.by凭借上升三位的成绩位列第三(17.93%),超越了可见度下滑的Conteshop.by(-8.8%)和Bellavka.by(-12.61%)。后两者下降主要因部分高频垂直关键词在Yandex搜索结果中跌出前10名。此外,Sportmaster.by(+6.82%)和Mirtrik.by(+0.9%)新晋进入前十。

域名

可见度

1.

lamoda.by

72.19%

2.

markformelle.by

30.05%

3.

kupivip.by

17.93%

4.

conteshop.by

16.24%

5.

sportmaster.by

16.21%

6.

wildberries.by

15.86%

7.

elema.by

13.42%

8.

nashamoda.by

13.14%

9.

mirtrik.by

9.78%

10.

monro24.by

9.73%

11.

bellavka.by

9.62%

12.

ilani.by

8.88%

13.

noho.by

7.99%

14.

21vek.by

7.51%

15.

hunkemoller.by

5.70%

16.

pizhon.by

5.52%

17.

sisters.by

4.93%

18.

respekt.by

4.29%

19.

keyman.by

4.22%

20.

pizhamka.by

3.91%

21.

fiolet.by

3.85%

22.

serge-fashion.by

3.80%

23.

oz.by

3.60%

24.

kiguru.by

3.55%

25.

modiz.by

3.31%

26.

belbazar24.by

3.29%

27.

halatik.by

2.68%

28.

likewear.by

2.39%

29.

revolt.by

2.13%

30.

gotti.by

2.12%

31.

ikigu.by

2.04%

32.

etelier.by

1.97%

33.

verally.by

1.93%

34.

skate.by

1.86%

35.

isabelgarcia.by

1.79%

36.

beldama.by

1.67%

37.

kigurumki.by

1.64%

38.

belarusmoda.by

1.52%

39.

galano.by

1.48%

40.

historia-shop.by

1.47%

41.

samaya.by

1.46%

42.

jaketta.by

1.32%

43.

xalat.by

1.26%

44.

grandgalant.by

1.25%

45.

lcwaikiki.by

1.13%

46.

veore.by

1.13%

47.

weshalka.by

1.08%

48.

shkafpodrugi.by

1.08%

49.

misterom.by

1.08%

50.

alvena.by

1.04%

化妆品

Oz.by从第4名跃升至类别首位(+12.6%),Beauty-shop.by增长5.74%升至第二。2020年12月的领先者21vek.by和Mila.by均下降两位(平均-3.3%)。Bh.by挤入前十,取代了7745.by的位置。

域名

能见度

1.

oz.by

49.35%

2.

beauty-shop.by

45.26%

3.

21vek.by

42.04%

4.

mila.by

39.68%

5.

kocmo.by

30.70%

6.

makeup.by

25.14%

7.

dnk.by

20.10%

8.

kosmet.by

14.94%

9.

pudra.by

12.67%

10.

bh.by

10.65%

11.

belita-shop.by

9.60%

12.

wildberries.by

8.46%

13.

ostrov-shop.by

8.25%

14.

7745.by

7.80%

15.

cosmoshop.by

5.86%

16.

krasavolos.by

5.36%

17.

woc.by

4.17%

18.

cosmetica.by

4.01%

19.

shop.cravt.by

3.95%

20.

hairprof.by

3.79%

21.

piramidaprof.by

3.59%

22.

she-market.by

2.71%

23.

vosk.by

2.54%

24.

beautyzone.by

2.51%

25.

olala.by

2.33%

26.

estelshop.by

2.11%

27.

lamoda.by

2.00%

28.

egos.by

1.93%

29.

glanz.by

1.91%

30.

madbeard.by

1.91%

31.

dandelionshop.by

1.88%

32.

cosmico.by

1.85%

33.

my-beauty.by

1.69%

34.

krassa.by

1.63%

35.

azarina.by

1.49%

36.

zvezda.by

1.35%

37.

belita.by

1.00%

38.

estetik-center.by

0.99%

39.

cosmetix.by

0.99%

40.

bonna.by

0.91%

41.

biobeauty.by

0.91%

42.

coco.by

0.86%

43.

fito.by

0.85%

44.

svcosmetics.by

0.84%

45.

flario.by

0.82%

46.

ddo.by

0.79%

47.

prokeratin.by

0.75%

48.

y-r.by

0.70%

49.

beauty-by.com

0.67%

50.

nyxcosmetics.by

0.67%

汽车交易平台

Autoby.by可见度显著增长(+11.33%),排名从第9位跃升至第5位;Automechta.by则下滑三位。Forsage.by以小幅增长(+0.12%)跻身前十,将Renault.by挤至第11位。

域名

可见度

1.

cars.av.by

84.79%

2.

ab.onliner.by

50.25%

3.

avto.abw.by

47.70%

4.

auto.kufar.by

26.77%

5.

autoby.by

19.77%

6.

domkrat.by

16.38%

7.

atlantm.by

15.50%

8.

autokatalog.by

10.62%

9.

automechta.by

7.26%

10.

forsage.by

6.20%

11.

renault.by

6.11%

12.

newmotors.by

5.59%

13.

autosalon.by

4.75%

14.

skoda-auto.by

4.22%

15.

geely.by

4.08%

16.

geely-minsk.by

4.05%

17.

minsk-lada.by

3.97%

18.

toyota.by

3.72%

19.

lada.by

3.70%

20.

hyundai.by

3.39%

21.

volkswagen.by

3.37%

22.

kia.by

3.33%

23.

toyota-minsk.by

3.11%

24.

volkswagen-minsk.by

3.10%

25.

renault-minsk.by

3.07%

26.

nissan-belarus.by

2.76%

27.

audi.by

2.68%

28.

autoidea.by

2.64%

29.

belgee.by

2.57%

30.

mercedes-benz.by

2.35%

31.

bmw.by

2.34%

32.

aps.by

2.22%

33.

nissan.by

2.22%

34.

kia-emir.by

2.02%

35.

columbauto.by

2.00%

36.

automalinovka.com

1.88%

37.

vodi.la

1.83%

38.

geelymotors.by

1.78%

39.

kia-atlantm.by

1.75%

40.

car4you.by

1.68%

41.

斯柯达-汽车.白

1.66%

42.

citroen.by

1.59%

43.

peugeot.by

1.44%

44.

volvocarminsk.by

1.42%

45.

mazda.by

1.33%

46.

lada-zapad.by

1.30%

47.

lastochka.by

1.13%

48.

bayernkraft.by

1.11%

49.

borovaya.by

1.11%

50.

mitsubishi.by

0.99%

电子

前四名(21vek.by、5element.by、Sila.by、7745.by)位置稳固,Imarket.by占据第五。原第五名24shop.by下滑三位(-4.86%)。Smartbalance.by(第6位)和Mydevice.by(第9位)重返前十。

域名

可见度

1.

21vek.by

66.03%

2.

5element.by

64.49%

3.

sila.by

22.03%

4.

7745.by

15.53%

5.

imarket.by

10.00%

6.

smartbalance.by

6.63%

7.

xistore.by

6.05%

8.

24shop.by

5.82%

9.

mydevice.by

4.98%

10.

girominsk.by

4.79%

11.

amd.by

4.67%

12.

smart8.by

4.52%

13.

portative.by

4.16%

14.

a1.by

3.38%

15.

avtovelomoto.by

3.29%

16.

warp.by

3.20%

17.

xiaomi-store.by

3.18%

18.

belconsole.by

3.16%

19.

mobistore.by

2.95%

20.

gyroscooter.by

2.82%

21.

sigaretnet.by

2.34%

22.

vipmag.by

2.18%

23.

i-store.by

2.18%

24.

iqos-store.by

2.13%

25.

beurer-belarus.by

2.07%

26.

oz.by

1.92%

27.

gamepark.by

1.86%

28.

111111.by

1.82%

29.

fotomagazin.by

1.51%

30.

newton.by

1.34%

31.

iqos.by

1.29%

32.

interfoto.by

1.21%

33.

minsk.i-on.by

1.07%

34.

shop.mts.by

1.07%

35.

wacom.by

0.94%

36.

madgeeks.by

0.93%

37.

iqos-minsk.by

0.91%

38.

gamecoast.by

0.88%

39.

mi.by

0.87%

40.

netbox.by

0.82%

41.

amazon-kindle.by

0.76%

42.

myxiaomi.by

0.75%

43.

app-minsk.by

0.73%

44.

fotera.by

0.72%

45.

fotomix.by

0.68%

46.

shop.huawei.by

0.68%

47.

gamestore.by

0.67%

48.

multimart.by

0.63%

49.

oled.by

0.63%

50.

iqos-market24.by

0.62%

家用电器

新晋网站Newton.by和Minsk.i-on.by未能守住地位,分别跌至第13和第16位。Amd.by和Hobot.by顺势占据第9和第10位。此外,24shop.by可见度下降8.98%。

域名

可见度

1.

21vek.by

90.46%

2.

5element.by

73.5%

3.

sila.by

44.16%

4.

7745.by

24.64%

5.

imarket.by

20.6%

6.

24shop.by

10.85%

7.

atlantshop.by

7.38%

8.

atlant.by

3.94%

9.

amd.by

3.77%

10.

hobot.by

3.52%

11.

elmarket.by

3.14%

12.

gefest.by

3.07%

13.

newton.by

2.7%

14.

karchershop.by

2.32%

15.

magazin-gefest.by

2.04%

16.

minsk.i-on.by

1.96%

17.

karcher-stuttgart.by

1.74%

18.

multimart.by

1.73%

19.

techno.by

1.51%

20.

maunfeld.by

1.35%

21.

holodilnik.by

1.22%

22.

bosch-home.by

1.15%

23.

gefestshop.by

1.14%

24.

multicom.by

1.11%

25.

xistore.by

1.07%

26.

multivarka.by

0.96%

27.

gefest-shop.by

0.95%

28.

ydachnik.by

0.93%

29.

mirespresso.by

0.91%

30.

e-dostavka.by

0.73%

31.

oz.by

0.73%

32.

oma.by

0.71%

33.

delonghi-shop.by

0.71%

34.

kofeman.by

0.68%

35.

domotehnika.by

0.56%

36.

gefest.com

0.54%

37.

shop.philips.by

0.53%

38.

agrox.by

0.52%

39.

beurer-belarus.by

0.48%

40.

caffeitaliano.by

0.45%

41.

socket.by

0.42%

42.

braun-shop.by

0.41%

43.

vozdux.by

0.34%

44.

310.by

0.31%

45.

mi.by

0.31%

46.

mile.by

0.28%

47.

xiaomi-store.by

0.28%

48.

homecare.by

0.26%

49.

thomas.by

0.25%

50.

super-climate.by

0.24%

卫浴

Bydom.by可见度提升9.86%,这与该网站在Yandex上的积极表现密切相关。

域名

可见度

1.

21vek.by

88.71%

2.

kit.by

65.19%

3.

santehlux.by

59.23%

4.

sanit.by

51.65%

5.

7745.by

44.54%

6.

oma.by

20.60%

7.

bydom.by

20.03%

8.

keramin.by

14.21%

9.

mile.by

6.63%

10.

olsan.by

6.26%

11.

baumarket.by

6.02%

12.

santehshop.by

5.32%

13.

fontann.by

3.70%

14.

imarket.by

3.55%

15.

eurocity.by

1.99%

16.

santehnica-shop.by

1.96%

17.

grandsanteh.by

1.67%

18.

stroymarket.by

1.66%

19.

sdelaysam.by

1.60%

20.

mojki.by

1.35%

21.

keramin.com

1.25%

22.

amd.by

1.14%

23.

aquaplus.by

0.96%

24.

9999.by

0.83%

25.

akval.by

0.79%

26.

sanline.by

0.78%

27.

coliseum.by

0.77%

28.

pan.by

0.77%

29.

mebel-v-vannu.by

0.69%

30.

sandom.by

0.62%

31.

belwater.by

0.59%

32.

mirmoek.by

0.56%

33.

domoy.by

0.55%

34.

domostroi.by

0.54%

35.

vancom.by

0.5%

36.

luksan.by

0.42%

37.

ledeme.by

0.42%

38.

altagamma.by

0.41%

39.

gemma.by

0.41%

40.

santehdom.by

0.39%

41.

santeh24.by

0.39%

42.

blanco-belarus.by

0.38%

43.

teka.by

0.37%

44.

mastershop.by

0.37%

45.

shop-belux.by

0.36%

46.

kinomania.shop.by

0.35%

47.

teplodvor.by

0.35%

48.

masterbin.by

0.30%

49.

aquastyle.by

0.28%

50.

ksk.by

0.28%

园艺设备

Ydachnik.by可见度提升6.94%,跻身前三;Agrox.by虽增长1.82%,但排名下降一位。Imarket.by上升5位(可见度+2.17%)加入前十强。

域名

可见度

1.

21vek.by

67.93%

2.

7745.by

43.02%

3.

ydachnik.by

34.43%

4.

agrox.by

30.17%

5.

avtovelomoto.by

23.01%

6.

50.by

19.15%

7.

karchershop.by

16.94%

8.

5element.by

16.54%

9.

karcher-stuttgart.by

14.49%

10.

imarket.by

7.42%

11.

8sotok.by

6.24%

12.

oma.by

6.14%

13.

clean.by

5.87%

14.

mechanizator.by

3.94%

15.

stihl.by

3.53%

16.

instrumenty.by

3.24%

17.

mile.by

2.60%

18.

f-park.by

2.53%

19.

agromart.by

2.30%

20.

voltra.by

2.12%

21.

karcher-bipart.by

2.09%

22.

k-home.by

2.09%

23.

agropark.by

1.97%

24.

kultivator.by

1.90%

25.

24shop.by

1.69%

26.

hoztov.by

1.66%

27.

full-house.by

1.62%

28.

benzograd.by

1.59%

29.

1926.by

1.47%

30.

profi-shtenli.by

1.46%

31.

tm.by

1.38%

32.

kronos5.by

1.37%

33.

дачка.бел

1.34%

34.

belfermer.by

1.29%

35.

бензоцентр.бел

1.27%

36.

vamaxtrade.by

1.27%

37.

amd.by

1.25%

38.

benzomir.by

1.18%

39.

elmarket.by

1.18%

40.

teleland.by

1.17%

41.

hsqv.by

1.11%

42.

zubra.by

1.07%

43.

doms.by

1.05%

44.

dom-karcher.by

1.05%

45.

агромолл.бел

0.50%

46.

beldacha.by

0.49%

47.

promotoblok.by

0.47%

48.

hors.by

0.45%

49.

shtenli.by

0.44%

50.

agropro.by

0.41%

手机

苹果产品专卖店I-dealer.by因Yandex搜索量增长突然进入前十。App-minsk.by同样因此重回榜单(+4.1%)。X-store.by和I-store.by因可见度平均下降5.3%,跌出前二十名的前半段。

域名

可见度

1.

5element.by

53.56%

2.

21vek.by

46.21%

3.

a1.by

40.30%

4.

mobistore.by

34.74%

5.

xistore.by

17.07%

6.

shop.mts.by

15.29%

7.

sila.by

15.01%

8.

app-minsk.by

14.97%

9.

i-dealer.by

9.41%

10.

i-telefon.by

8.85%

11.

x-store.by

7.57%

12.

i-store.by

6.03%

13.

mobilestore.by

5.90%

14.

nsv.by

5.88%

15.

svyaznoy.by

5.32%

16.

vdo.by

4.89%

17.

xiaomi-store.by

4.52%

18.

imarket.by

4.27%

19.

mobillife.by

3.87%

20.

xiaomipro.by

3.25%

21.

mi.by

3.19%

22.

7745.by

3.09%

23.

alloplus.by

2.54%

24.

shop.huawei.by

2.25%

25.

i-product.by

1.93%

26.

samsung-store.by

1.87%

27.

antenka.by

1.85%

28.

mi-shop.by

1.09%

29.

galaxy-shop.by

0.91%

30.

minsk.i-on.by

0.86%

31.

up-store.by

0.83%

32.

i-bel.by

0.70%

33.

megamir.by

0.66%

34.

myxiaomi.by

0.54%

35.

xiaomi.by

0.52%

36.

24shop.by

0.47%

37.

shopgsm.by

0.38%

38.

amd.by

0.36%

39.

mobilguru.by

0.35%

40.

it-m.by

0.28%

41.

mobilaz.by

0.27%

42.

5zv.by

0.24%

43.

webir.by

0.23%

44.

active.shop.by

0.21%

45.

apple-shop.by

0.20%

46.

i-center.by

0.19%

47.

vashtelefon.by

0.19%

48.

beltexno.by

0.18%

49.

applebar.by

0.17%

50.

technoimpuls.by

0.14%

家具

Nm-shop.by在12月重返前三后再次滑落至第五位,反映出Yandex搜索结果近期的不稳定性。Divan.by上升一位(+1.33%),Aksamit.by和Mersi.by保持原位,Pinskdrev.by和Virando.by分别降至第11和第12位。

域名

可见度

1.

21vek.by

79.76%

2.

meko.by

26.96%

3.

7745.by

17.56%

4.

mebelblizko.by

15.89%

5.

nm-shop.by

15.1%

6.

imarket.by

14.35%

7.

ami.by

11.48%

8.

divan.by

7.07%

9.

aksamit.by

6.57%

10.

mersi.by

5.51%

11.

virando.by

4.75%

12.

pinskdrev.by

4.70%

13.

superstore.by

4.66%

14.

vegas.by

4.21%

15.

s-kupe.by

3.93%

16.

dom35.by

3.81%

17.

mebelholl.by

3.07%

18.

termebel.by

2.91%

19.

mebelny.by

2.56%

20.

mismebel.by

2.40%

21.

atop.by

2.36%

22.

amihome.by

2.33%

23.

coupe.by

2.20%

24.

divanby.com

2.19%

25.

mebel-delo.by

2.18%

26.

oco.by

2.15%

27.

mebel-market.by

2.08%

28.

mebel-rb.by

1.98%

29.

oma.by

1.88%

30.

mebel-land.by

1.77%

31.

pro100shkaf.by

1.77%

32.

domovoy.by

1.74%

33.

imperia-mebeli.by

1.69%

34.

cupe.by

1.66%

35.

prosto-mebel.by

1.65%

36.

vishop.by

1.61%

37.

nebo.by

1.60%

38.

sleeping.by

1.60%

39.

kingstyle.by

1.56%

40.

minsk.mebel-dveri.by

1.55%

41.

svisloch.by

1.53%

42.

mile.by

1.43%

43.

matrasi.by

1.33%

44.

mirkresel.by

1.28%

45.

matrastut.by

1.27%

46.

idealdom.by

1.25%

47.

askona.by

1.14%

48.

mebelart.by

1.13%

49.

ozerco.com

1.07%

50.

fabrikasna.by

1.07%

关于研究

网站可见度是反映资源在特定主题搜索结果中展示份额的指标。目前,分析该指标被认为是跟踪SEO推广效果的最优方式。

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