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GM, China Consumer Business

GM, China Consumer Business CECHeadhunt启亚咨询
2026-10-07
8

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anna.ou@chair-cec.com or communicate via WeChat:

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GM, China Consumer Business

Work Location: 

Shanghai

Industry:

FMCG (personal care)

Job Responsibilities:

  Strategy and business plan

•Set the annual and three-year direction for China within the Consumer Business strategy and agree it with the CEO;

•Own the annual business plan, including targets, resource allocation and the choices on portfolio, channels and investment;

   P&L and growth

•Deliver net sales, gross margin, operating profit and cash flow against plan;

•Grow market share and distribution in the core categories; widen the customer base within the existing portfolio;

•Return loss-making lines and channels to profit, or exit them;

   Commercial execution

•Lead sales, pricing and trade terms across distributors, key accounts and e-commerce, including platform and social commerce;

•Build the route to market China needs, with clear economics for each channel.

  Brands and products;

•Localise brand plans with regional and global marketing, and launch the new innovation pipeline on time and with excellence;

•Make sure product and service quality meets company standards and Chinese regulations;

  Operations and cost

•Simplify processes, control the cost base and manage working capital and inventory;

•Reduce cost of goods and distribution cost together with supply chain and the group;

 People and organisation

•Build and lead the team, with the right structure, strong people in the key roles and a successor for each leadership position;

• Run a strong performance culture with clear goals, regular feedback and recognition for results. Develop local leaders;

 Governance, risk and compliance

•Accountable for compliance with Chinese law, group policies and internal rules, including product, labour, data and anti-corruption;

• Identify and manage strategic, financial, operational, compliance and information risks.Protect employees, assets and data;

 Working with the Group

•Represent China in Consumer Business leadership forums. Report performance openly and early, either good or bad news;

•Draw on Group and regional functions (marketing, R&D, supply chain, finance, HR) and bring China's learning back to them.


CEC COMPANY

ChairEnterpriseConsultants Co.,Ltd. is one of the top management consulting and is a provider of mid- to senior-level executives and professional search and selection consulting services in the field of Electrical, FMCG, Chemical, Pharmaceutical industries and Legal service. We have carried out successful executive search assignments in a wide range of disciplines for our multinational clients and candidates; we genuinely respect their needs and their aspirations.


Our mission is to partner with our clients to provide assistance and resolve all their hiring needs.


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