The word "live broadcast" can be said to be popular in the world in 2020. In the past, when I heard live broadcast, I could think of live game teaching, variety show broadcast, large party live broadcast, etc. However, inadvertently, e-commerce live broadcast has entered people's daily Life! A new celebrity economy is spawned! OE Member (Ruian) Co., Ltd. is eager to try in this wave!
2020年 "直播" 这个词可谓是火爆全球.以往听到直播更多能想到的是游戏直播教学,综艺节目直播,大型晚会直播等等,然而不经意间,电商直播已经走进人们的日常生活!催生出新的网红经济!杭州顶王科技有限公司在这场浪潮中跃跃欲试!
Under the tense situation of the global epidemic, foreign trade export companies are not far behind, and they always have to find a way to solve the current dilemma. The traditional offline transaction method in the past seems to be not feasible, but the online market is relatively stable. Alibaba.com is also expecting the live broadcast project was launched ahead of time to give more cross-border workers new opportunities to try. E-commerce live broadcast, as a shopping method, is also a relatively effective promotional method. As a seller of Alibaba .com, What actions did the OE Member (Ruian) Co., Ltd. pay, in the live broadcast of this wave to promote communication with customers and promote the development of public business?
在全球疫情的紧张形势下,外贸出口企业不甘落后,总要想办法解决目前的困境.以往传统线下交易的方式似乎不太行得通,但网络市场运行相对平稳.阿里巴巴国际站也在预期超前开通直播项目,给更多的跨境工作者以新的尝试机会. 电商直播，作为一种购物方式，也是一种相对有效的促销方式.那么作为阿里巴巴国际站的卖家,杭州顶王科技有限公司在直播这场浪潮中付出了什么行动,来促进与客户的交流,促进公业务的发展呢?
OE Member (Ruian) Co., Ltd. first attempt at live broadcasting begins with the determination and selection of products for live broadcasting.
杭州顶王科技有限公司对于直播的初次尝试,从直播的确定和选择产品开始.
As a responsible truck/auto parts export manufacturer and trader, OE Member (Ruian) Co., Ltd has no sloppyness in the selection of live broadcasts, because the anchors represent the company's image to a certain extent.And more importantly, industry restrictions, Our anchor needs to have enough professionalism in the product, professional accessories, professional parameters and professional explanations, so that customers can rest assured to buy, promote transactions and increase trust while enhancing the possibility of future cooperation. Do cross-border For 12 years, what we have been pursuing is: keep your truck moving!
作为负责任的卡车/汽车配件出口生产商与贸易商,杭州顶王科技有限公司在直播的选定方面没有丝毫马虎,因为主播在一定程度上代表着公司的形象,更重要的是行业的限制我们的主播需要对产品有足够专业度,专业的配件专业的参数配上专业的解说才可以让诸位顾客放心选购,促进交易的同时增进信任感从而增进日后再次合作的可能.做跨境十二年,我们一直以来所追求的是:keep your truck moving!
Alibaba.com opened the live broadcast port for the first time from 6.8 to 6.28 days.During this period, it attracted a large number of customers to stop and watch.With the development of network technology, in the place where the network is sufficiently developed, without leaving the house, customers can use the most suitable way to buy the required products at a preferential price. Unfortunately, objective reasons failed to keep up with the first wave of live broadcasts, and failed to greet new and old customers in the live broadcast. But we are preparing.
阿里国际站平台第一次开启直播端口在6.8-6.28日,这期间吸引了一大波客户驻足观看,随着网络科技的发展,在网络足够发达的地方,足不出户,客户也能以最优惠的价格最合适的方式买到所需商品.遗憾的是,客观原因没能跟上第一波直播的浪潮,没能在直播中跟新老客户打招呼.但是我们有在准备.
The selection of the anchor is comprehensively determined from the three aspects of image, professionalism and language ability. In order to make the live broadcast have better results, the anchor we have determined has also practiced facing the camera more than once. We choose from business managers The presenting anchor is excellent. But the first time she faced the camera, the first time she tried to introduce and sell the product in a live broadcast way, she was nervous.The expressions and manners, especially the ability to speak in a foreign language, require sufficient practice for the professional terms of different products. Gradually from the first shyness to the present self-confidence!
主播的选定从形象,专业度和语言能力三个方面综合考虑确定.为了开通直播后有更好的效果,我们确定后的主播也曾不止一次对着镜头练习.我们从业务经理中筛选出的主播绝对是无可挑剔的.但第一次面对镜头第一次尝试以直播的方式介绍并销售产品时难免紧张,面对老客户和潜在客户这些专业人士来说必须要做好充足的准备,神情举止/尤其外语口语表达能力需要针对不同产品的专业术语做充分的练习.渐渐地从第一次的羞涩解说到现在的自信大方!
The selection of products is preferentially selected from the company's strength products and hot inquiry products. The location of our first attempt to broadcast live is our sample room. The first choice of strength products-nitrogen and oxygen sensors. I believe most of the Customers of our company's who use nitrogen and oxygen sensors will all give thumbs up to our products. Professional production equipment and first-class testing equipment are the guarantee of high-quality products. The limitations between the samples cannot show more products, and we will also try to conduct live video in our factory to all of you next time.
产品的选定从公司实力产品和询盘热品中优先选择,我们第一次尝试直播的地点是我们的样品间,第一次选定的产实力产品-氮氧传感器.相信大多数采购过我们公司可定制氮氧传感器的客户都会对我们的产品竖大拇指,专业的生产设备和一流的检测设备是产品优质产品的保证.样品间的限制不能展示更多产品,有机会的话我们也会尝试在我们的工厂进行直播视频为大家筛选源头好货,让诸位顾客买的放心用的安心.
Although we can't meet and interact with everyone in the live broadcast at the moment, we have recorded related short-time video for your reference: the following video shows that our anchor is still a little bit shy at the beginning, but in front of new opportunities we can only say: Don 't be shy,just try!
虽然目前不能跟大家在直播中见面互动,但是我们有录制相关短时视频给大家参考:以下视频肉眼可见我们的主播刚开始还是有一点羞涩,但是在新机会的尝试面前我们只能说: Don’t be shy,just try!
Looking forward to seeing you all in August!Before that click our website for more information:www.oemember.com.
期待8月份的直播与大家见面!!在那之前点击我们的官网 www.oemember.com 获取更多信息.
