
数字营销机构AMDG发布了4月份白俄罗斯品牌网站在主要商品类别中的可见性最新排名。在Yandex搜索引擎中,针对商业类和YMYL(Your Money or Your Life)网站的算法更新继续对几乎所有类别的搜索结果产生影响。
服装
序号 |
域名 |
可见度 |
1. |
lamoda.by |
76.33% |
2. |
markformelle.by |
28.13% |
3. |
conteshop.by |
17.43% |
4. |
elema.by |
17.07% |
5. |
monro24.by |
14.32% |
6. |
nashamoda.by |
13.05% |
7. |
sportmaster.by |
12.13% |
8. |
mirtrik.by |
7.92% |
9. |
21vek.by |
7.74% |
10. |
pizhon.by |
7.58% |
11. |
sisters.by |
7.24% |
12. |
respekt.by |
7.10% |
13. |
kupivip.by |
6.63% |
14. |
hunkemoller.by |
6.54% |
15. |
bellavka.by |
6.50% |
16. |
fiolet.by |
6.37% |
17. |
ilani.by |
5.56% |
18. |
fh.by |
4.90% |
19. |
serge-fashion.by |
4.75% |
20. |
keyman.by |
4.43% |
21. |
likewear.by |
4.38% |
22. |
noho.by |
3.83% |
23. |
pizhamka.by |
3.32% |
24. |
kiguru.by |
3.24% |
25. |
modiz.by |
2.81% |
26. |
lishop.by |
2.71% |
27. |
halatik.by |
2.62% |
28. |
belbazar24.by |
2.50% |
29. |
gotti.by |
2.35% |
30. |
oz.by |
2.19% |
31. |
ikigu.by |
2.04% |
32. |
presli.by |
1.87% |
33. |
skate.by |
1.86% |
34. |
kigurumki.by |
1.80% |
35. |
belio.by |
1.64% |
36. |
verally.by |
1.62% |
37. |
berton.by |
1.53% |
38. |
galano.by |
1.52% |
39. |
avaro.by |
1.50% |
40. |
monado.by |
1.48% |
41. |
isabelgarcia.by |
1.46% |
42. |
etelier.by |
1.45% |
43. |
italianlingerie.by |
1.43% |
44. |
shkafpodrugi.by |
1.41% |
45. |
samaya.by |
1.40% |
46. |
alvena.by |
1.33% |
47. |
milochka-dobrinina.by |
1.29% |
48. |
jaketta.by |
1.24% |
49. |
beldama.by |
1.22% |
50. |
historia-shop.by |
1.09% |
Conteshop.by 和 Elema.by 再次互换位置(第3名和第4名)。Nashamoda.by 网站上升了2位(+0.58%),将 Sportmaster.by 挤至下一位(-2.15%)。
Yandex 的更新也影响了 Bellavka.by,其排名跌出前10名(-6.94%),从第7名降至第15名。因此,新晋者 Pizhon.by(+2.23%)进入了前10名。
化妆品
序号 |
域名 |
可见度 |
1. |
oz.by |
46.00% |
2. |
21vek.by |
45.32% |
3. |
beauty-shop.by |
45.17% |
4. |
mila.by |
39.12% |
5. |
makeup.by |
28.66% |
6. |
kocmo.by |
27.97% |
7. |
dnk.by |
16.01% |
8. |
kosmet.by |
14.85% |
9. |
belita-shop.by |
14.55% |
10. |
pudra.by |
7.74% |
11. |
ostrov-shop.by |
6.74% |
12. |
bh.by |
6.32% |
13. |
7745.by |
5.82% |
14. |
woc.by |
5.1% |
15. |
krasavolos.by |
5.07% |
16. |
cosmetica.by |
4.62% |
17. |
hairprof.by |
4.03% |
18. |
cosmoshop.by |
3.93% |
19. |
e-dostavka.by |
3.8% |
20. |
piramidaprof.by |
3.71% |
21. |
shop.cravt.by |
3.64% |
22. |
dandelionshop.by |
3.32% |
23. |
vosk.by |
2.98% |
24. |
she-market.by |
2.81% |
25. |
y-r.by |
2.69% |
26. |
estelshop.by |
2.49% |
27. |
cosmetix.by |
2.4% |
28. |
beautyzone.by |
2.05% |
29. |
egos.by |
1.96% |
30. |
olala.by |
1.82% |
31. |
cosmico.by |
1.81% |
32. |
glanz.by |
1.73% |
33. |
biobeauty.by |
1.72% |
34. |
madbeard.by |
1.7% |
35. |
healthplanet.by |
1.55% |
36. |
belglory.by |
1.32% |
37. |
krassa.by |
1.31% |
38. |
estetik-center.by |
1.31% |
39. |
belcosmet.by |
1.24% |
40. |
queenline.by |
1.21% |
41. |
azarina.by |
1.15% |
42. |
coco.by |
1.1% |
43. |
svcosmetics.by |
1.09% |
44. |
zvezda.by |
1.02% |
45. |
kakvapteke.by |
0.97% |
46. |
profcosmetics.by |
0.94% |
47. |
biogarden.by |
0.85% |
48. |
lamoda.by |
0.83% |
49. |
ecobar.by |
0.83% |
50. |
inglot.by |
0.82% |
Oz.by 再次占据榜首(+3.43%),将三月的领先者 Beauty-shop 挤至第三位。Makeup.by 和 Kosmet.by 的可见度平均增长 4%,各上升 2 位。
类别中也出现了反向变化:Dnk.by 大幅下跌 15.09%,排名降至第 7 位(-2 位);Pudra.by(-5.56%)下降 1 位。
汽车销售平台
序号 |
域名 |
可见度 |
1. |
cars.av.by |
85.78% |
2. |
ab.onliner.by |
47.11% |
3. |
avto.abw.by |
46.40% |
4. |
auto.kufar.by |
31.58% |
5. |
domkrat.by |
20.86% |
6. |
autoby.by |
15.19% |
7. |
atlantm.by |
10.21% |
8. |
autokatalog.by |
9.87% |
9. |
automechta.by |
8.62% |
10. |
renault.by |
6.11% |
11. |
forsage.by |
6.08% |
12. |
newmotors.by |
4.38% |
13. |
geely.by |
4.08% |
14. |
geely-minsk.by |
3.92% |
15. |
skoda-auto.by |
3.89% |
16. |
minsk-lada.by |
3.78% |
17. |
toyota.by |
3.73% |
18. |
kia.by |
3.70% |
19. |
lada.by |
3.58% |
20. |
hyundai.by |
3.39% |
21. |
volkswagen.by |
3.35% |
22. |
toyota-minsk.by |
3.19% |
23. |
carprice.by |
3.16% |
24. |
volkswagen-minsk.by |
3.00% |
25. |
nissan-belarus.by |
2.84% |
26. |
audi.by |
2.76% |
27. |
autosalon.by |
2.75% |
28. |
kia-emir.by |
2.66% |
29. |
autoidea.by |
2.59% |
30. |
aps.by |
2.55% |
31. |
bmw.by |
2.48% |
32. |
kia-atlantm.by |
2.47% |
33. |
mercedes-benz.by |
2.38% |
34. |
columbauto.by |
2.37% |
35. |
automalinovka.com |
2.35% |
36. |
belgee.by |
2.22% |
37. |
nissan.by |
2.16% |
38. |
斯柯达-汽车.白 |
2.11% |
39. |
renault-minsk.by |
2.11% |
40. |
geelymotors.by |
1.94% |
41. |
lada-zapad.by |
1.84% |
42. |
bayernkraft.by |
1.64% |
43. |
vodi.la |
1.54% |
44. |
citroen.by |
1.52% |
45. |
peugeot.by |
1.47% |
46. |
avtodom.by |
1.47% |
47. |
volvocarminsk.by |
1.44% |
48. |
mazda.by |
1.35% |
49. |
renaultshop.by |
1.18% |
50. |
borovaya.by |
1.09% |
Atlantm.by 增长 3.36%,Auto.kufar.by 下降 5.33%。全球和内部变化未影响该类别:参与者保持原有排名。
电子产品
№ |
域名 |
可见度 |
1. |
21vek.by |
73.03% |
2. |
5element.by |
71.28% |
3. |
sila.by |
28.93% |
4. |
7745.by |
16.30% |
5. |
imarket.by |
10.42% |
6. |
amd.by |
6.05% |
7. |
mydevice.by |
5.23% |
8. |
a1.by |
5.10% |
9. |
xistore.by |
4.99% |
10. |
fk.by |
4.93% |
11. |
portative.by |
4.34% |
12. |
24shop.by |
4.27% |
13. |
ram.by |
3.59% |
14. |
i-store.by |
3.27% |
15. |
belconsole.by |
3.23% |
16. |
xiaomi-store.by |
3.16% |
17. |
gamestore.by |
3.03% |
18. |
gamepark.by |
2.95% |
19. |
warp.by |
2.80% |
20. |
app-minsk.by |
2.76% |
21. |
beurer-belarus.by |
2.55% |
22. |
newton.by |
2.45% |
23. |
socket.by |
2.34% |
24. |
mobistore.by |
2.15% |
25. |
111111.by |
1.87% |
26. |
mi.by |
1.64% |
27. |
nsv.by |
1.62% |
28. |
amazon-kindle.by |
1.40% |
29. |
interfoto.by |
1.39% |
30. |
fotomagazin.by |
1.39% |
31. |
shop.mts.by |
1.36% |
32. |
mx.by |
1.3% |
33. |
beltexno.by |
1.29% |
34. |
oled.by |
1.20% |
35. |
netbox.by |
1.15% |
36. |
gamecoast.by |
1.09% |
37. |
vipcomp.by |
1.07% |
38. |
fotomix.by |
1.07% |
39. |
wacom.by |
1.03% |
40. |
shoc.by |
1.02% |
41. |
i-product.by |
1.01% |
42. |
fotera.by |
1.01% |
43. |
onbook.by |
0.92% |
44. |
oz.by |
0.85% |
45. |
itmarket.by |
0.82% |
46. |
it-m.by |
0.74% |
47. |
techno.by |
0.72% |
48. |
shop.huawei.by |
0.68% |
49. |
minsk.i-on.by |
0.67% |
50. |
life.com.by |
0.66% |
Fk.by首次进入前十并位列第10名。
Imarket.by与7745.by互换位置,前者下降6.69%,后者上升4.4%。
Amd.by从第12位跃升至第6位(+1.4%),Mydevice.by从第13位升至第7位。此类变化是由于查询列表的重新评估以及排除平衡车和赛格威相关关键词所致。因此,Smartbalance.by和Girominsk.by两个参与者让出了前十名的席位。
家用电器
序号 |
域名 |
可见度 |
1. |
21vek.by |
91.49% |
2. |
5element.by |
70.98% |
3. |
sila.by |
39.29% |
4. |
imarket.by |
31.55% |
5. |
7745.by |
17.93% |
6. |
24shop.by |
9.23% |
7. |
atlantshop.by |
6.62% |
8. |
multicom.by |
6.23% |
9. |
newton.by |
4.25% |
10. |
atlant.by |
3.87% |
11. |
gefest.by |
3.51% |
12. |
hobot.by |
2.89% |
13. |
elmarket.by |
2.84% |
14. |
magazin-gefest.by |
2.67% |
15. |
amd.by |
2.64% |
16. |
karchershop.by |
2.40% |
17. |
karcher-stuttgart.by |
1.54% |
18. |
gefestshop.by |
1.53% |
19. |
belklimat.by |
1.38% |
20. |
holodilnik.by |
1.37% |
21. |
teplodvor.by |
1.35% |
22. |
xistore.by |
1.31% |
23. |
techno.by |
1.29% |
24. |
agrox.by |
1.26% |
25. |
bosch-home.by |
1.17% |
26. |
mirespresso.by |
1.09% |
27. |
multivarka.by |
1.09% |
28. |
maunfeld.by |
1.08% |
29. |
ydachnik.by |
1.04% |
30. |
gefest-shop.by |
0.98% |
31. |
delonghi-shop.by |
0.85% |
32. |
310.by |
0.78% |
33. |
mi.by |
0.73% |
34. |
micro-climat.by |
0.71% |
35. |
xiaomi-store.by |
0.70% |
36. |
oz.by |
0.67% |
37. |
caffeitaliano.by |
0.64% |
38. |
climate-shop.by |
0.64% |
39. |
shop.philips.by |
0.61% |
40. |
socket.by |
0.61% |
41. |
e-sale.by |
0.60% |
42. |
oma.by |
0.49% |
43. |
55555.by |
0.49% |
44. |
braun-shop.by |
0.49% |
45. |
beurer-belarus.by |
0.48% |
46. |
minsk.i-on.by |
0.47% |
47. |
mile.by |
0.42% |
48. |
vozdux.by |
0.40% |
49. |
kofeman.by |
0.37% |
50. |
mx.by |
0.33% |
与“电子产品”类别不同,Imarket.by 的可见度提升了10.98%,使该网站升至第4位。Amd.by的情况则相反——它下滑了15个名次(下降6位)。空出的位置被Multicom.by占据(上升12位,可见度提升4.83%)。
园艺工具
序号 |
域名 |
可见度 |
1. |
21vek.by |
61.24% |
2. |
7745.by |
36.60% |
3. |
ydachnik.by |
33.26% |
4. |
agrox.by |
31.82% |
5. |
karchershop.by |
18.40% |
6. |
avtovelomoto.by |
17.81% |
7. |
50.by |
15.44% |
8. |
karcher-stuttgart.by |
14.7% |
9. |
5element.by |
10.70% |
10. |
zubra.by |
7.34% |
11. |
f-park.by |
6.94% |
12. |
k-home.by |
6.57% |
13. |
8sotok.by |
6.22% |
14. |
mechanizator.by |
5.36% |
15. |
mile.by |
4.56% |
16. |
stihl.by |
4.16% |
17. |
voltra.by |
3.82% |
18. |
kronos5.by |
3.79% |
19. |
karcher-bipart.by |
3.71% |
20. |
megaliner.by |
3.46% |
21. |
agromart.by |
3.12% |
22. |
oma.by |
3.00% |
23. |
clean.by |
2.67% |
24. |
belfermer.by |
2.65% |
25. |
imarket.by |
2.52% |
26. |
hoztov.by |
2.47% |
27. |
profi-shtenli.by |
2.43% |
28. |
instrumenty.by |
2.38% |
29. |
tm.by |
2.18% |
30. |
benzograd.by |
2.15% |
31. |
vamaxtrade.by |
1.99% |
32. |
agropark.by |
1.78% |
33. |
24shop.by |
1.71% |
34. |
elmarket.by |
1.66% |
35. |
kultivator.by |
1.42% |
36. |
teleland.by |
1.41% |
37. |
агромолл.бел |
1.38% |
38. |
hsqv.by |
1.36% |
39. |
promotoblok.by |
1.28% |
40. |
1926.by |
1.20% |
41. |
benzomir.by |
1.16% |
42. |
doms.by |
1.02% |
43. |
mirbt.by |
1.02% |
44. |
karchertech.by |
0.78% |
45. |
borisov-praktik.by |
0.66% |
46. |
shtenli.by |
0.65% |
47. |
benzocentr.by |
0.57% |
48. |
beldacha.by |
0.53% |
49. |
дачка.бел |
0.51% |
50. |
motobloki-shtenli.by |
0.50% |
Agrox.by 从第2位下滑至第4位(-11.75%),这使得 7745.by 和 Ydachnik.by 重新夺回前三名的位置。而 Avtomotovelo.by 下降 5.99%,则帮助 Karchershop.by(第5位)实现超越。
部分三月的领先者跌出前十:8sotok.by 降至第13位(-4.09%),Imarket.by 跌至第25位(-8.14%)。
得益于增长(+9.47%),50.by 上升了5个名次,Zubra.by 则提升了14个名次(+4.7%)。
类别的变化受到Yandex针对商业网站进行的三月更新的影响,该更新至今仍在持续。
管道设备
编号 |
域名 |
可见度 |
1. |
21vek.by |
86.57% |
2. |
kit.by |
65.59% |
3. |
sanit.by |
64.34% |
4. |
santehlux.by |
57.60% |
5. |
7745.by |
36.19% |
6. |
bydom.by |
30.55% |
7. |
oma.by |
17.69% |
8. |
mile.by |
17.45% |
9. |
keramin.by |
14.57% |
10. |
baumarket.by |
7.33% |
11. |
santehnica-shop.by |
6.07% |
12. |
olsan.by |
6.02% |
13. |
fontann.by |
3.39% |
14. |
sanitek.by |
2.42% |
15. |
altagamma.by |
2.14% |
16. |
grandsanteh.by |
2.08% |
17. |
imarket.by |
1.50% |
18. |
stroymarket.by |
1.35% |
19. |
sdelaysam.by |
1.33% |
20. |
mojki.by |
1.17% |
21. |
akval.by |
1.06% |
22. |
eurocity.by |
1.00% |
23. |
mastershop.by |
0.81% |
24. |
9999.by |
0.77% |
25. |
pan.by |
0.72% |
26. |
sanline.by |
0.72% |
27. |
domoy.by |
0.69% |
28. |
aquaplus.by |
0.67% |
29. |
santehshop.by |
0.64% |
30. |
santeh24.by |
0.62% |
31. |
belwater.by |
0.59% |
32. |
ksk.by |
0.53% |
33. |
kinomania.shop.by |
0.53% |
34. |
sandom.by |
0.52% |
35. |
coliseum.by |
0.46% |
36. |
luksan.by |
0.44% |
37. |
amd.by |
0.43% |
38. |
santop.shop.by |
0.43% |
39. |
leroy.by |
0.43% |
40. |
akval-minsk.by |
0.42% |
41. |
vancom.by |
0.42% |
42. |
ledeme.by |
0.42% |
43. |
mirsan.by |
0.41% |
44. |
domostroi.by |
0.37% |
45. |
blanco-belarus.by |
0.35% |
46. |
sima-minsk.by |
0.34% |
47. |
santehdom.by |
0.33% |
48. |
gemma.by |
0.31% |
49. |
mirmoek.by |
0.30% |
50. |
teka.by |
0.30% |
在前十强中出现了几个逆袭案例:Mile.by(+8.8%)和 Baumarket.by(原 Kranik.by)的可见度分别提升了 0.76%。
因此,由于 Santehnica-shop.by 和 Imarket.by 的可见度下降,它们分别下滑至第 11 位和第 17 位,跌出前二十名。
家具
序号 |
域名 |
可见度 |
1. |
21vek.by |
81.51% |
2. |
meko.by |
22.96% |
3. |
aksamit.by |
16.40% |
4. |
nm-shop.by |
15.65% |
5. |
mebelblizko.by |
12.19% |
6. |
ami.by |
11.83% |
7. |
7745.by |
10.82% |
8. |
superstore.by |
9.24% |
9. |
imarket.by |
9.11% |
10. |
mismebel.by |
6.82% |
11. |
mersi.by |
4.90% |
12. |
divan.by |
4.63% |
13. |
pinskdrev.by |
3.93% |
14. |
dom35.by |
3.89% |
15. |
vegas.by |
3.86% |
16. |
alles.by |
3.77% |
17. |
s-kupe.by |
3.75% |
18. |
virando.by |
2.93% |
19. |
termebel.by |
2.90% |
20. |
mebelny.by |
2.67% |
21. |
mebelholl.by |
2.66% |
22. |
ozerco.com |
2.51% |
23. |
amihome.by |
2.51% |
24. |
coupe.by |
2.42% |
25. |
mebel-market.by |
2.35% |
26. |
mirkresel.by |
2.23% |
27. |
mebel-delo.by |
2.23% |
28. |
jysk.by |
2.03% |
29. |
oco.by |
2.02% |
30. |
vishop.by |
1.97% |
31. |
matrastut.by |
1.86% |
32. |
kingstyle.by |
1.80% |
33. |
nebo.by |
1.78% |
34. |
mebel-land.by |
1.77% |
35. |
oma.by |
1.60% |
36. |
prosto-mebel.by |
1.58% |
37. |
askona.by |
1.58% |
38. |
mnm.by |
1.31% |
39. |
svisloch.by |
1.31% |
40. |
cupe.by |
1.25% |
41. |
promatras.by |
1.24% |
42. |
domovoy.by |
1.23% |
43. |
vse-matrasy.by |
1.18% |
44. |
mebelart.by |
1.17% |
45. |
vsekresla.by |
1.17% |
46. |
divanby.com |
1.14% |
47. |
imperia-mebeli.by |
1.13% |
48. |
stool.by |
1.11% |
49. |
sleeping.by |
1.10% |
50. |
divandivanych.by |
1.08% |
Aksamit.by 增长 +8.02%,从第 8 位跃升至第 3 位。Imarket.by 下降 7 个位置,导致 Pinskdrev.by 和 Divan.by 跌出前十。
现在,前十名的第二组由 Superstore.by(+4.64%)和 Mismebel.by(+4.41%)收尾。
手机
序号 |
域名 |
可见度 |
1. |
5element.by |
49.79% |
2. |
21vek.by |
43.23% |
3. |
a1.by |
39.17% |
4. |
mobistore.by |
25.9% |
5. |
shop.mts.by |
18.34% |
6. |
app-minsk.by |
16.54% |
7. |
xistore.by |
14.64% |
8. |
sila.by |
11.52% |
9. |
nsv.by |
9.82% |
10. |
i-city.by |
9.20% |
11. |
x-store.by |
8.53% |
12. |
mobilestore.by |
7.87% |
13. |
i-store.by |
6.64% |
14. |
i-dealer.by |
5.49% |
15. |
mobilguru.by |
4.99% |
16. |
svyaznoy.by |
4.21% |
17. |
xiaomi-store.by |
3.89% |
18. |
imarket.by |
3.74% |
19. |
xiaomipro.by |
3.20% |
20. |
mi.by |
2.97% |
21. |
samsung-store.by |
2.83% |
22. |
vdo.by |
2.81% |
23. |
i-telefon.by |
2.58% |
24. |
up-store.by |
2.41% |
25. |
iparkstore.by |
2.34% |
26. |
shop.huawei.by |
2.19% |
27. |
alloplus.by |
2.07% |
28. |
i-product.by |
1.97% |
29. |
store-top.by |
1.70% |
30. |
7745.by |
1.45% |
31. |
minsk.i-on.by |
1.21% |
32. |
galaxy-shop.by |
1.14% |
33. |
antenka.by |
1.12% |
34. |
apple-shop.by |
0.90% |
35. |
mi-shop.by |
0.74% |
36. |
my-store.by |
0.73% |
37. |
galaxystore.by |
0.68% |
38. |
i-place.by |
0.64% |
39. |
xiaomi.by |
0.58% |
40. |
mobillife.by |
0.56% |
41. |
5zv.by |
0.46% |
42. |
shopgsm.by |
0.41% |
43. |
gadget-market.by |
0.39% |
44. |
topmobile.by |
0.38% |
45. |
technoimpuls.by |
0.37% |
46. |
active.shop.by |
0.36% |
47. |
24shop.by |
0.33% |
48. |
myxiaomi.by |
0.30% |
49. |
mobilaz.by |
0.29% |
50. |
gsm555.by |
0.29% |
Shop.mts.by 上升了3位,增长了3.06%。
X-store.by 因大幅下跌17.47%而失去前十名的位置,从第5位降至第11位。取而代之的是I-city.by,此前甚至未出现在前50名中。此次增长的原因是其网站在Yandex上的高频搜索词排名发生了变化。
关于研究
网站可见度是反映资源在特定主题搜索结果的展示份额的指标。目前,分析这一指标被认为是跟踪SEO推广效果的最优方式。

