Overstock International Sites Launch
Back in the Spring, Overstock announced that they’d be launching international sites this summer and this week have opened localised shopping across 24 countries including the UK and Europe. Buyers can now shop in their local currency accessing over 600,000 product lines including the ever popular linen categories.
UK Market Status & Geolocation
When Overstock first announced they’d be opening in the UK, sellers showed interest in listing on the site, but currently products are still largely shipped from the US. Geolocation simply recognises where a buyer is from their IP address and displays prices in Sterling for UK customers.
Delivery Cost Concerns
One downside of the site is that it doesn’t indicate delivery costs prior to checkout. On a sample £25 order, the actual cost doubled to over £50 at checkout. This is something Overstock will need to address to avoid shopping cart abandonment. It would be great to see domestic sellers listing on Overstock and shipping from within the UK with reasonable delivery costs.
International Sales Performance
International buying was launched on the 27th August but prices were displayed in US dollars. According to Jake Bailey, Overstock’s director of international business, on the day of launch Overstock received orders from 17 different countries with no marketing efforts. With localised currency and the weakness of the US dollar, it’s a great time to purchase American goods.