随着B2B商务日益重要的地位，BigCommerce B2B版即将发布新版本。
BigCommerce B2B版包含一套全面的B2B功能集，提升了供应商、制造商、分销商和批发商的在线销售体验。此次最新版本引入了多店面（MSF）兼容性、现代化的B2B买家门户和无头支持，将下一代的B2B功能整合到一个解决方案中。全球大型B2B品牌现在可以拥有更多力量来现代化B2B电子商务体验，以满足买家期望、推动转化并建立品牌忠诚度。
B2B版的最新企业级能力共同提供了B2B品牌所需的灵活性和定制化，以提升在线销售体验，并在数字原生买家所在之处满足他们的需求。B2B版的开放且直观的解决方案改变了卖家和买家的交易方式，将传统的B2B实践转变为现代、敏捷和灵活的数字运营，具备可扩展的组成式基础架构。
B2B版是一个完整的开箱即用体验，对我们实现全球化扩展至关重要。B2B版的多店面功能使我们能够创建定制的店面体验，为不同的买家提供本地化的外观和感觉。无论是整体分析还是针对特定店面的业务活动和性能分析都极具价值。将MSF与新的买家门户结合使用，提升了买家体验，因为它赋予买家完全的控制权，可以在一个地方管理订单、购物清单、采购、发票和发货。B2B版处理一切。我无法用言语形容它的可扩展性有多强。
——Sam McGee，Green Egg Design LLC总裁，又名The Beer Bat
多店面兼容性
通过MSF，B2B品牌可以轻松地从单个BigCommerce后端启动和管理多个店面，跨越品牌、地理区域和/或客户群体（例如，除了B2C之外还有B2B），以更低的操作成本和复杂性促进增长和可扩展性。卖家还可以利用动态买家门户提供现代化的购买体验，让买家掌控其在线购物旅程，鼓励重复购买和品牌忠诚度。
现代化买家门户
新的现代化买家门户自动化了行政流程，同时简化了买家/商家的关系，以更高效地管理订单、报价和工作流，减少操作负担，影响客户忠诚度和转化率。
无头支持（Beta）
借助B2B版的无头支持，B2B品牌具有优势，Microservices based,API-first,Cloud-native SaaS andHeadless (MACH) architecture and composable elements to create and build agile storefronts that can be continuously improved as the business grows. B2B Edition is headless agnostic and can integrate into an existing BigCommerce HTML theme or CMS platform using the buyer portal API to further personalize the buyer purchasing experience.
Key benefits of the latest release of B2B Edition include:
- Customized Purchasing Experiences.From a single backend, curate tailored purchasing experiences based on a buyer’s specific region, industry vertical and needs while delivering a personalized B2C shopping experience to meet expectations.
- Frictionless Purchases.Enable a frictionless purchase experience with preset price and shopping lists that buyers can configure, price and quote (CPQ), saving time and ultimately influencing more conversions.
- Easy Reordering.Create specific access points, such as by company or user, to view past company orders, quotes and lists in one place and upload orders in bulk with the Quick Order Pad feature, making it easier for buyers to reorder, duplicate past orders or simply create new purchases based on past orders.
- Seamless Storefront Integrations.Integrate into any BigCommerce Stencil storefront, or any headless platform connected to BigCommerce such as CMS platforms, and leverage the buyer portal API to further personalize buyer purchasing experiences.
- Mobile Optimized Buying Experiences.Speed up purchases with a mobile-friendly buyer portal for the digitally native buyer working from home or on the go with the hand-held, smartphone or self-service transactions that have potential to accelerate time-to-purchase and ease the buyer journey.
This release of B2B Edition affirms our ongoing commitment to equipping B2B enterprise brands with the highest caliber of enterprise-grade B2B capabilities needed to grow and scale faster. With B2B Edition, B2B brands can create buying experiences that help them sell more, convert at a higher rate and influence repeat purchasing and loyalty. As B2B ecommerce catches up to its B2C counterpart, BigCommerce continues to invest in ways that make BigCommerce the most trusted and reliable platform of choice for B2B companies seeking ambitious growth.
– Lance Owide, B2B general manager, BigCommerce