一封直击人心的开发信
外贸人写开发信是每日必要日常工作
特别是春节过后，如何捉住节后第一波客户呢？
首先来看下开发信的一般格式：
To：Mr. XXXX, Purchasing Manager,(just for your reference )
IBM( company name)
Add: (mailing address)
Tel: (don’t tell me you don’t know your prospect’s tell if you are a sales)
Fax: (ditto)
Mobile: (ditto)
Others: (ditto)
Dear Sir,
Sub:XXX Qualified Manufacturer and Reliable Business Partner
接下来就是开发信正文；
Thanks and with best regards,
Your signature
Position：
COmpany：
Tel：
Fax：
Web：
这是比较正规规范的一个格式，其实这种格式也是比较能让客户一目了然的，开发信不外乎就是要引起客户的共鸣，把自己想要表达的东西表达清楚就可以了，不要过多增加无畏的修饰，这是比较忌讳的。
开发信跟我们人一样，也是有原则的，只有你认真写开发信，客户才会感受到来自于你的尊重，敷衍的开发信客户一眼就看得出，甚至看不会看，那么你这封开发信就没有意义了~ 下面就来细数开发信的七大原则！
Courtesy
礼貌
语言要有礼且谦虚，及时地回信也是礼貌的表现。
例如：
We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.
You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May.
Consideration
体谅
写信时要处处从对方的角度去考虑有什么需求，而不是从自身出发，语气上更尊重对方。
例如：
“You earn 2 percent discount when you pay cash. We will send you the brochure next month. ”就会比“We allow 2 percent discount for cash payment. We won't be able to send you the brochure this month.” 要好。
Clarity
清楚
意思表达明确，要注意：
(一)避免用词错误：
例如：As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services.
此处bimonthly有歧义：可以是twice a month 或者once two month.故读信者就迷惑了，可以改写为：
1.We have two direct sailings every month from Hong Kong to San Francisco.
2.We have semimonthly direct sailing from Hong Kong to San Francisco.
3.We have a direct sailing from Hong Kong to San Francisco.
(二)注意词语所放的位置：
例如：
1. We shall be able to supply 10 cases of the item only.
2. We shall be able to supply 10 cases only of the item.
前者则有两种商品以上的含义。
(三)注意句子的结构：
例如：
1.We sent you 5 samples yesterday of the goods which you requested in your letter of May 20 by air.
2.We sent you, by air, 5 samples of the goods which you requested in your letter of May 20.
Conciseness
简洁
(一)避免废话连篇：
例如：
1.We wish to acknowledge receipt of
your letter...可改为：We appreciate your letter...
2.Enclosed herewith
please find two copies of...可改为: We enclose two copies
of...
(二)避免不必要的重复：
(三)短句、单词的运用：
Enclosed herewith----->enclosed
at this time----->now
due to the fact that----->because
a draft in the amount of $1000----->a draft for $1000
Completeness
完整
一封商业信函应概况了各项必需的事项，如邀请信应说明时间、地点等，确忌寄出含糊不清的信件。
其次还有，Concreteness 具体和Correctness 正确。
开发信内容涉及很多，小编有一些涉及开发信一些写得比较好的范本，大家有兴趣可以加小编的微信，@小编分享来看看！
同时益佳软件会协助大家更好的迎接2017年第一个高峰！，开年大钜惠，最低五折，折上有折，最后一天！！！
