外贸干货 | 圣诞前如何催单/出货？

本期主旨

1、临近圣诞新年，如何催单？

2、出货旺季，该注意哪些细节？

3、因为生产旺季延迟交货，如何告知客户？

4、圣诞节前爆仓，如何安抚客户？

5、圣诞节各主要国家放假时间

临近圣诞新年，如何催单？

等老外放完圣诞新年，离我们的传统新年春节也不远了。

以下是几个催单思路：

As you know the Christmas season will get busy with factories and then we have CNY, so let's move fast. 圣诞节工厂会很忙，紧接着我们又要过春节了，请尽快进展。

① Busy production is approaching. Kindly inform you that our factory is working at a full capacity. 旺季将至，我们生产期已经排得很满。

The ealier you place the order,  the sooner we can schedule the production plan. 你越早下单，我们才能越快排单。

② Thus, highly appreciated if we can receive your order confirmation soon, and arrange prouction without delay. 因此如能尽早收到订单确认，感激不尽。我们将及时安排订单生产。

这点要把握好，要根据自身产品附上相关细节，让客户觉得物超所值，而不是反倒成为客户一再压价的话柄。

We wish if we can spare you a few minutes. Here is our super Christmas sale. The discount is even up to 30% off. 希望能占用你几分钟时间。这是我们推出的圣诞促销活动，折扣甚至高达七折。

Feel free to reach out if you get interested. 如感兴趣，欢迎垂询。

We would like to announce that we will be having a Christmas Clearance Sale. We will be offering up to 30% discount on all the items of the attached list starting from [开始日期] to [结束日期].It's on a first come first serve basis. 请知悉，这是我们推出的圣诞清仓活动。附件清单里的所有产品高达7折优惠，先到先得。

Because of the busy production season, we need to queue for theavailable shipping space. Please make your decision as soon as possible to avoid further delay. 由于现在是旺季，我们还得预留时间排仓。请尽早做决定，避免进一步延迟。

出货旺季，需要注意哪些细节？

工厂一忙，各种情况都可能发生。告知客户货期一定要预留多几天，采用迂回方式告知客户货期具体是多少工作日(working days) 但会尽快安排生产，争取早点出货。

①旺季运费浮动得厉害，报海运费一定要加上有效期。Please be noted it will be valid within 1 week because of the busy shipping season.

②要强调运费因为旺季有所浮动。会更新给客户变动的价格，尽量维持最好的价格给他：There is fluctuation on the freight charge. We'll try our best to keep you best rate for you and update it accordingly.

③和客户说明 Final freight cost will be charged at actual. 以最后出的运费账单为准。避免旺季运费变动，把价格说死了，到时不好和客户回旋。

要多和车间保持沟通，知道做货进展

要多拍点照片留底，实时和客户反馈

要提前通知客户做货情况，款到发货

要在发货前点好数量，确认好发货品质

要贴好装箱标识，避免清关麻烦

要检查包装，海运散货及空运要加强包装

出货前很操心很忙，这是常态，可这比客户投诉时载如热锅上的蚂蚁急的团团转。

货运爆仓，如何安抚客户？

海运：Sorry to inform you the shipping space is very tight on the planned vessel, our container was dumped to be loaded by the next available voyage. We will keep you updated. 很抱歉通知您，预计走的那班船船舱爆满，我们只能走下一班最近的船了。会告知您进展。

空运：Sorry to inform you due to the peak season, shipping space is very tight. We are unable to catch the flight as schedule. Now waiting for forwarder's further update. Will keep you posted accordingly. 很抱歉通知您，舱位很紧张。我们没法赶上原计划的那班航班。目前在等货代通知，会相应地进一步告知进展。

每天和货代保持沟通，并且同步更新给客户。在客户问你之前，先告诉他进展，让他觉得你一直很上心在跟进。还可以从网络上获取一些仓库爆仓，司机排队进仓的照片给客户。因为很多客户对爆舱其实是很模糊的概念，或者一些人口本来不是很多的国家，根本想象不到具体人多货多的场景如何。有照片一目了然，也更能获得客户的同理心。

圣诞节各主要国家放假时间