⇌
滑动查看英文版
Slide to English Version
9月中旬，东风进出口在伊比利亚半岛接连举办两场新车发布活动，DONGFENG旗下纯电SUV VIGO（纳米06海外版）与插电混动SUV MAGE PHEV（风神L7海外版）先后在西班牙马德里与葡萄牙里斯本上市。凭借48小时跨城联动，东风进出口完成两款新能源车型在伊比利亚半岛的集中发布，在欧洲主流汽车市场迈出坚实一步，加速推进西班牙、葡萄牙市场业务深耕。
西班牙
9月16日，西班牙DONGFENG DAY品牌日在马德里举办。活动邀请当地媒体、合作伙伴与品牌友人等百余人，共同见证DONGFENG VIGO与MAGE PHEV正式登陆西班牙市场。
在城市代步车型BOX（纳米01海外版）基础上，VIGO与MAGE PHEV的上市进一步扩充DONGFENG在西班牙的产品矩阵，补强纯电与插电混动产品阵容，覆盖日常通勤、家庭出行、长途出游等多元用车场景，进一步完善在西班牙市场的多元动力布局。
活动现场设置新车亮相、技术解读、静态品鉴与道路试驾等环节，让嘉宾和媒体沉浸式体验车辆在动力调校、底盘质感及智能科技方面的实力。多家欧洲媒体随后产出深度内容，将产品动态与品牌理念有效触达西班牙本地消费者。
目前，东风进出口在西班牙布局25家DONGFENG官方销售服务网点，预计到2027年拓展至45家，展现出深耕本土市场的坚定步伐。
葡萄牙
9月17日，以“DONGFENG POWER T(W)O MOVE”为主题的新品发布会在葡萄牙里斯本举行。活动打破常规，全天分时段精准定向邀约媒体、大客户、合作伙伴及头部时尚与汽车KOL等群体。
活动不仅设置定制化文化体验与社交互动打卡，还将道路试驾贯穿全天：上午媒体深度试驾研讨，下午合作伙伴业务共建，傍晚KOL潮流探车与社交平台传播。
百余位嘉宾在蜿蜒的庄园路况中试驾双车，展开深度试驾交流；在自然惬意的庄园风情中，感受品牌传递的科技活力与高品质出行魅力。阳光绿茵与硬核科技相映，现场生活质感与品牌温度油然而生。
两场活动深度串联西葡两国，将道路动态试驾与本土高端圈层生活方式相融合。依托两款兼顾城市灵活纯电与全场景无忧混动的产品组合，东风进出口在伊比利亚半岛实现从品牌声量提升、渠道信心提振到精准圈层渗透的多维度突破，向欧洲市场展现中国汽车品牌体系化、本土化深耕的能力与成熟姿态。
此次登陆西班牙与葡萄牙，标志着东风进出口在伊比利亚半岛的业务布局迈入规模化、多元化的全新阶段，也为品牌全球化出海征程树立亮眼战略标杆。未来，东风进出口将继续紧扣欧洲市场需求脉搏，以持续进阶的产品矩阵与更具温度的出行体验，在世界汽车舞台上展现中国智造实力，为全球用户绿色出行提供更多选择。
⇌
滑动查看中文版
Slide to Chinese Version
Recently, Dongfeng Import and Export held two new vehicle launch events in succession on the Iberian Peninsula. DONGFENG’s all-electric SUV VIGO and plug-in hybrid SUV MAGE PHEV were launched in Madrid, Spain, and Lisbon, Portugal, respectively. Through a 48-hour cross-city relay, Dongfeng Import and Export completed the concentrated launch of two new energy models on the Iberian Peninsula, taking a solid step in a mainstream European automotive market and accelerating business development in the Spanish and Portuguese markets.
Spain
On September 16, Spain’s DONGFENG DAY brand event was held in Madrid. The event invited more than 100 local media representatives, partners, and friends of the brand to witness the official arrival of DONGFENG VIGO and MAGE PHEV in the Spanish market.
Building on the BOX urban commuting model, the launch of VIGO and MAGE PHEV further expanded DONGFENG’s product matrix in Spain. It strengthened its all-electric and plug-in hybrid line-up, covered diversified mobility scenarios such as daily commuting, family travel, and long-distance trips, and further improved its diversified powertrain layout in the Spanish market.
The event featured new car unveilings, technology briefings, static vehicle displays, and road test drives, giving guests and media an immersive experience of the vehicles’ strengths in powertrain tuning, chassis quality, and intelligent technology. Several European media outlets subsequently produced in-depth content, effectively reaching local Spanish consumers with product updates and brand philosophy.
Currently, Dongfeng Import and Export has 25 official DONGFENG sales and service outlets in Spain and expects to expand to 45 by 2027, demonstrating its firm pace in deepening its local market presence.
Portugal
On September 17, a new product launch event themed “DONGFENG POWER T(W)O MOVE” was held in Lisbon, Portugal. Breaking with convention, the event invited media, major B2B customers, partners, and leading fashion and automotive KOLs in precisely targeted time slots throughout the day.
The event not only offered customized cultural experiences and social media check-in interactions, but also ran road test drives throughout the day: in-depth media test-drive discussions in the morning, business co-building with partners in the afternoon, and trend-focused car exploration and social platform promotion by KOLs in the evening.
More than 100 guests test-drove the two models on winding estate roads and engaged in in-depth test-drive exchanges. Amid the relaxed estate atmosphere, they experienced the technological vitality and high-quality mobility charm conveyed by the brand. With sunlight and greenery complementing cutting-edge technology, a sense of lifestyle quality and brand warmth emerged naturally at the scene.
The two events closely connected Spain and Portugal, integrating dynamic road test drives with the local premium community lifestyle. Leveraging a product combination that balances flexible urban electric driving and full-scenario worry-free hybrid mobility, Dongfeng Import and Export achieved multi-dimensional breakthroughs on the Iberian Peninsula - from enhancing brand visibility and boosting channel confidence to precisely reaching target communities - demonstrating to the European market the capability and mature posture of a Chinese automotive brand in systematic and localized deepening.
This strong start in Spain and Portugal marks that Dongfeng’s business layout on the Iberian Peninsula has entered a new stage of scale and diversification, and also sets a striking strategic benchmark for the brand’s global expansion. In the future, Dongfeng Import and Export will continue to keep pace with the pulse of European market demand, and with a continuously upgraded product matrix and warmer mobility experiences, showcase the strength of Chinese smart manufacturing on the global automotive stage and provide more choices for green mobility for users worldwide.
供稿：方子栋
编辑：李昀冉
编审：刘颖
热议 | 怎么看、怎么干？东风进出口干部这样答！
