Camping Emerges as New Growth Opportunity in the Female Car Market

During the 15th Five-Year Plan period, as camping demand among Chinese women becomes increasingly mainstream, larger vehicles, SUVs, MPVs, rugged off-road models, grand & high-end products and high-end vehicles are likely to benefit more readily across different market dimensions. These products have long been dominated by male consumers in China. If women become a new growth force for these segments, carmakers will first need to break away from traditional assumptions and then move quickly to optimize the relevant products for female users.

During the 14th Five-Year Plan period, rapidly rising camping demand among male consumers helped fuel the growth of brands such as Li Auto and AITO, which focus heavily on electrification and smartification. During the 15th Five-Year Plan period, as camping demand among women also rises rapidly, which brands will emerge as the next winners?