Facebook 全球影响力概览
一直以来，Facebook 几乎已成为社交媒体的代名词。它仍然是全球最大的社交媒体平台，并在全球范围内广受欢迎。
Facebook 是继 Google 和 YouTube 之后访问量第三大的网站，领先于 Twitter 和 Instagram 等其他主流平台。
该平台每月拥有 29.6 亿活跃用户，是全球使用最广泛的社交媒体平台。2022 年，Facebook 的广告总收入达到 1130 亿美元，额外费用和付款贡献了 20 亿美元的收入。
截至 2022 年第三季度，月活跃用户增长至 29.6 亿。尽管增速放缓，但使用率仍呈上升趋势，有望突破 30 亿大关。若品牌未布局该平台，将错失接触数十亿用户的良机。
美国用户平均每天在 Facebook 上花费约 33 分钟，高于 Twitter、Instagram 甚至 TikTok，显示出极高的用户参与度。
Facebook 公共主页 TOP100 排行榜（数据截至 2023 年 3 月）
| 排名 | 公共主页 | 关注数 | 话题数 |
| 1st | 180,374,293 | 95,571 | |
| 2nd | Samsung | 162,199,755 | 26,858 |
| 3rd | Cristiano Ronaldo | 161,868,843 | 3,672,143 |
| 4th | Mr Bean | 136,200,914 | 373,836 |
| 5th | Shakira | 121,482,875 | 329,745 |
| 6th | CGTN | 119,839,856 | 1,491,305 |
| 7th | Will Smith | 114,468,244 | 203,139 |
| 8th | Leo Messi | 113,871,157 | 268,195 |
| 9th | Real Madrid C.F. | 112,645,175 | 2,601,512 |
| 10th | Coca-Cola | 108,988,703 | 3,618 |
| 11th | Vin Diesel | 106,895,672 | 53,491 |
| 12th | China Daily | 105,032,838 | 475,350 |
| 13th | Rihanna | 103,675,791 | 2,048,265 |
| 14th | FC Barcelona | 103,358,210 | 1,356,780 |
| 15th | Tasty | 96,034,496 | 382,871 |
| 16th | Eminem | 95,037,782 | 189,298 |
| 17th | China Xinhua News | 94,309,072 | 172,717 |
| 18th | Justin Bieber | 91,965,463 | 34,588 |
| 19th | Neymar Jr. | 90,790,925 | 488,325 |
| 20th | YouTube | 87,393,006 | 70,203 |
| 21st | Netflix | 86,419,891 | 1,129,611 |
| 22nd | People's Daily, China | 84,658,206 | 425,603 |
| 23rd | McDonald's | 82,087,610 | 35,561 |
| 24th | Meta | 78,916,077 | 197 |
| 25th | Taylor Swift | 77,771,028 | 49,115 |
| 26th | LaLiga | 77,172,047 | 1,345,045 |
| 27th | Manchester United | 75,893,670 | 1,766,033 |
| 28th | Jason Statham | 74,814,415 | 8,170 |
| 29th | Global Times | 73,704,048 | 339,548 |
| 30th | Harry Potter | 72,737,553 | 2,980 |
| 31st | 成龙 Jackie Chan | 72,161,456 | 11,805 |
| 32nd | UEFA Champions League | 71,046,481 | 2,661,499 |
| 33rd | Katy Perry | 70,963,857 | 151,893 |
| 34th | Adele | 70,064,881 | 769,907 |
| 35th | Candy Crush Saga | 69,904,725 | 31,499 |
| 36th | Michael Jackson | 69,862,585 | 71,631 |
| 37th | 5-Minute Crafts | 67,188,799 | 2,245,901 |
| 38th | Bob Marley | 67,178,195 | 63,586 |
| 39th | National Geographic | 64,227,258 | 1,928 |
| 40th | National Geographic TV | 63,766,972 | 68,450 |
| 41st | vonvon.me | 58,362,960 | 3,136 |
| 42nd | Criminal Case | 62,755,625 | 3,334 |
| 43rd | Dwayne The Rock Johnson | 61,806,104 | 940,870 |
| 44th | Texas HoldEm Poker | 61,792,533 | 12,935 |
| 45th | Jennifer Lopez | 61,683,122 | 126,323 |
| 46th | 61,554,445 | 96,247 | |
| 47th | Selena Gomez | 60,470,347 | 28,178 |
| 48th | BBC News | 59,829,773 | 441,283 |
| 49th | Huawei Mobile | 57,023,512 | 2,373 |
| 50th | The Fast Saga | 57,545,095 | 62,010 |
| 51st | The Simpsons | 59,017,190 | 37,530 |
| 52nd | KFC | 58,819,302 | 2,880 |
| 53rd | Beyoncé | 57,177,321 | 24,333 |
| 54th | Linkin Park | 56,753,640 | 121,569 |
| 55th | David Beckham | 56,574,600 | 649,798 |
| 56th | FC Bayern München | 49,723,379 | 125,169 |
| 57th | Adam Sandler | 56,420,039 | 58,412 |
| 58th | Priyanka Chopra | 56,146,774 | 32,966 |
| 59th | Lady Gaga | 56,069,802 | 52,137 |
| 60th | Barack Obama | 55,872,957 | 67,880 |
| 61st | Blossom | 55,318,982 | 172,375 |
| 62nd | Ronaldinho Gaúcho | 55,310,406 | 747,773 |
| 63rd | John Cena | 54,380,414 | 49,406 |
| 64th | Megan Fox | 54,292,869 | 59 |
| 65th | Bruno Mars | 53,811,295 | 20,565 |
| 66th | AKON | 53,585,785 | 78,005 |
| 67th | Pitbull | 53,011,099 | 17,460 |
| 68th | Disney | 52,918,801 | 114,466 |
| 69th | Drake | 52,745,046 | 10,781 |
| 70th | Usher | 52,197,677 | 31,007 |
| 71st | SpongeBob SquarePants | 50,442,047 | 50,238 |
| 72nd | Salman Khan | 51,201,944 | 102,473 |
| 73rd | Chris Brown | 51,019,223 | 81,006 |
| 74th | Virat Kohli | 50,791,921 | 413,965 |
| 75th | Avril Lavigne | 50,747,574 | 120,043 |
| 76th | FIFA World Cup | 50,518,084 | 1,399,044 |
| 77th | Titanic | 50,416,313 | 88,164 |
| 78th | Chelsea Football Club | 50,354,689 | 1,122,218 |
| 79th | Supercar Blondie | 50,300,761 | 2,848,291 |
| 80th | National Geographic | 50,011,809 | 262,504 |
| 81st | Enrique Iglesias | 49,915,007 | 28,587 |
| 82nd | 49,638,591 | 8,711 | |
| 83rd | CCTV | 49,103,803 | 13,464 |
| 84th | Akshay Kumar | 49,096,161 | 796,403 |
| 85th | Deepika Padukone | 48,779,710 | 4,196 |
| 86th | Lil Wayne | 48,740,147 | 135,674 |
| 87th | Nicki Minaj | 48,510,029 | 18,563 |
| 88th | David Guetta | 48,344,621 | 71,691 |
| 89th | Narendra Modi | 48,010,134 | 1,005,717 |
| 90th | Red Bull | 47,433,803 | 166,082 |
| 91st | Miley Cyrus | 47,395,115 | 439,734 |
| 92nd | Wiz Khalifa | 47,351,942 | 1,328,161 |
| 93rd | Samsung Global | 47,152,952 | 8,528 |
| 94th | CONVERSE | 47,115,803 | 689 |
| 95th | PSG - Paris Saint-Germain | 46,986,848 | 1,459,190 |
| 96th | Jacqueline Fernandez | 46,297,944 | 195,155 |
| 97th | Premier League | 46,189,781 | 135,401 |
| 98th | Paul Walker | 45,866,400 | 11,908 |
| 99th | HISTORY | 44,193,238 | 70,142 |
| 100th | LG Global | 45,522,747 | 120 |
出海营销建议
上述为 2023 年度 Facebook 公共主页 TOP100 榜单。Facebook 作为海外主流社交媒体，能帮助企业将广告信息精准推送给潜在用户，显著提升转化率。
企业开展推广时，建议先开通企业账号，搭建专业页面，优化标题与定位，并通过提升账号权重增加曝光量。
在 29.6 亿月活用户中，日均活跃用户达 20 亿，67.5% 的用户每日都会使用该平台。这意味着品牌每天有机会触达数十亿人。关键在于熟悉 Facebook 算法，以获取更多自然流量。