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编者按： 为了便于大家及时获取最新的期刊动态，减少摘要内容编译带来的信息滞后，特推出《期刊速递》栏目，在每周三将采集到的期刊最新目录编辑发布，以飨各位。如需查看论文的详细内容，可以通过该期期刊的链接进入详情页面。
本周更新的期刊有三本，分别是 2026年10月的Journal of Marketing Research 63卷第5期、2026年9-10月的Marketing Science 45卷第5期和2026年9月的MIS Quarterly 50卷第3期。
Journal of Marketing Research, Volume 63 Issue 5, October 2026
1.How Effective Is Suggested Pricing? Experimental Evidence from an E-Commerce Platform
建议定价有多有效？来自电子商务平台的实验证据
Jessica Fong, Puneet Manchanda和Yu Song
2.Consumers Prefer That Corporations Donate Periodically
消费者更偏好企业定期捐赠
Alexander B. Park, Yanyi Leng, Fausto J. Gonzalez, Jared Watson, Francesca Valsesia和Cynthia Cryder
3.Market Effects of Inattention: Theory and Evidence from Left-Digit Bias
注意力不集中的市场效应：来自左位数偏差的理论与证据
Andreas Kraft和Raghunath Singh Rao
4.Less Is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences
少即是（更）天然：成分数量框架对消费者偏好的影响
Michelle Yoosun Kim, Rachel Gershon, Sydney E. Scott, Daniella Kupor, Tianqi Chen和Remi Trudel
5.The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts
“赢家预测者选择”启发式：对类别结果预测正确性的偏好
Jay Naborn和Jonathan E. Bogard
6.Communication Patterns in Joint Decision-Making
联合决策中的沟通模式
Kelley Gullo Wight, Holly S. Howe, Danielle J. Brick和Gavan J. Fitzsimons
7.Measuring Heterogeneity in TV Advertising Elasticities: Evidence from 135 Retail and Restaurant Brands
衡量电视广告弹性的异质性：来自135个零售与餐饮品牌的证据
Samsun Knight, Tsung-Yiou Hsieh和Yakov Bart
8.The Impact of Figure–Ground Reversal in Brand Logos on Brand Attitude
品牌标识中图形—背景反转对品牌态度的影响
Yi-Na Li, Brady T. Hodges, Liu Fu和Haipeng (Allan) Chen
9.Increasing App Engagement Behaviors via Goal-Enabling Technology Features: The Role of Goal Difficulty Dimensions
通过目标赋能型技术特征提升App参与行为：目标难度维度的作用
Jake An, André Bonfrer和Christine Eckert
原文链接：https://journals.sagepub.com/toc/mrj/63/5
Marketing Science, Volume 45 Issue 5, September-October 2026
1.Leveraging Generative Artificial Intelligence to Create Visual Content in Digital Advertising
利用生成式人工智能创作数字广告视觉内容
Remi Daviet和Yohei Nishimura
2.Consumer Impatience, Technological Innovation, and Market Structure
消费者不耐心、技术创新与市场结构
Chaewon Seol, Federico Rossi, Sara Valentini和Elisa Montaguti
3.Privacy-Preserving Data Fusion
隐私保护型数据融合
Longxiu Tian, Dana Turjeman和Samuel Levy
4.Unraveling Multifaceted User Preferences on Digital Platforms: A Bayesian Deep-Learning Approach
揭示数字平台上的多维用户偏好：一种贝叶斯深度学习方法
Mingzhang Yin, Ziwei Cong和Jia Liu
5.The Ripple Effect of Platform Quality Controls in a Submarket: Evidence from a Secondhand Marketplace
子市场中平台质量控制的涟漪效应：来自二手交易平台的证据
Yu Feng, Hui Li和Qiaowei Shen
6.Talking Without Speaking: Paid Trolls on Social Media and Court Decision
不言而“语”：社交媒体付费水军与法院裁决
Yi Liu和Haitao (Tony) Cui
7.Optimizing Reserve Prices in Display Advertising Auctions
展示广告拍卖中的保留价优化
Hana Choi和Carl F. Mela
8.An Empirical Analysis of Optimal Nonlinear Pricing in Business-to-Business Markets
企业间市场最优非线性定价的实证分析
Soheil Ghili和Russ Yoon
9.Does Access to Human Coaches Lead to More Weight Loss Than With AI Coaches Alone?
获得真人教练支持，是否比单独使用AI教练带来更好的减重效果？
Anuj Kapoor, Sridhar Narayanan和Puneet Manchanda
原文链接：https://pubsonline.informs.org/toc/mksc/45/5
MIS Quarterly, Volume 50 Issue 3, September 2026
1.FAIR: A Design Theory for Artificial Intelligence Fairness
FAIR：人工智能公平性的设计理论
Arun Rai, Jing Tian和Ling Xue
2.Trustworthiness in Computational Theory Construction: Dimensionalization and Category Surfacing
计算理论构建中的可信性：维度化与类别显现
Wendy A. Günther, Mayur P. Joshi和Panos Constantinides
3.Dynamics of Openness on Mobile Platforms: Understanding the Impact of Third-Party Apps’ User Data Sharing
移动平台开放性的动态变化：理解第三方用户数据共享的影响
Franck Soh, Pankaj Setia和Varun Grover
4.Predicting Consultation Success on Online Health Platforms Using Dynamic Knowledge Networks and Multimodal Data Fusion
基于动态知识网络与多模态数据融合预测在线健康平台上的咨询成功
Shuang Geng, Wenli Zhang, Jiaheng Xie, Gemin Liang, Ben Niu和Sudha Ram
5.Strategic Participation on Tokenized Platforms: Balancing Investment and Labor Intensities
代币化平台上的战略参与：平衡投资强度与劳动强度
Tianyi Li和Xiaoquan (Michael) Zhang
6.What Happens When Machines Become Smarter? An Empirical Investigation of AI Opponents in Online Gaming
当机器变得更智能时会发生什么？在线游戏中AI对手的实证研究
Haoyu Yuan, Qinglai He, Lingli Wang, Ni Huang, Qiang Wei和Jiayin Zhang
7.Beyond Slacktivism: Unraveling the Power of Peripheral Mobilization Through Social Media Talk and Ties
超越“懒人行动主义”：揭示社交媒体言谈与关系联结所驱动的边缘动员力量
Romilla Syed, Leiser Silva和Oyebisi Oladeji
8.Clashing Climates: How (In)Congruence Between an Information Security Climate and Other Organizational Climates Affects Security Policy Compliance
冲突的组织氛围：信息安全氛围与其他组织氛围的（不）一致性如何影响安全政策遵从
Ali Vedadi和Akmal Mirsadikov
9.How a Rotten Apple Can Spoil the Barrel: Corporate Fraud Detection via Dynamic Business Networks
一颗坏苹果如何毁掉整桶苹果：基于动态商业网络的企业欺诈检测
Wei Du, Qi Lu, Wei Xu和J. Leon Zhao
10.Deep Pareto Reinforcement Learning for Multi-Objective Recommender Systems
面向多目标推荐系统的深度帕累托强化学习
Pan Li和Alexander Tuzhilin
11.Deep Chain-of-Preference: A Novel Deep Learning Method for Mixed-Grained Recommendation
深度偏好链：一种用于混合粒度推荐的新型深度学习方法
Gang Chen, Tan Cheng, Jianxiong Wang, Shuaiyong Xiao和Huimin Zhao
12.Taste vs. Stats: Investigating Racial Discrimination in Online Donation and Investment Crowdfunding
偏好vs.统计：探究在线捐赠与投资众筹中的种族歧视
Ben Liu和Xuechen Luo
13.Unpacking the Impacts of Healthcare Analytics on Clinical Process Performance
剖析医疗数据分析对临床流程绩效的影响
Abhijith Anand, Magno Queiroz和Rajiv Kohli
14.Stimulating Feedback Contributions Using Digital Nudges: A Field Experiment in a Real-Time Mobile Feedback Platform
利用数字助推促进反馈贡献：一项基于实时移动反馈平台的田野实验
Michael Rivera, Xue Guo, Guohou Shan和Liangfei Qiu
15.Effects of In-House and Wire Content Mix on Online Newspaper Subscriptions
自有内容与通讯社稿件组合对在线报纸订阅的影响
Xiaoli Yang, Nachiketa Sahoo和Timothy S. Simcoe
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