From September 11 to 13, the 2026 Turin Auto Show was held in downtown Turin, Italy. The show adopted an open-air urban exhibition format. A total of 47 automobile brands and design institutions participated, displaying more than 200 models. Dongfeng Import & Export Company appeared with four star models, and its booth became one of the most popular areas at the event.
The Dongfeng booth displayed four DONGFENG HUGE, MAGE, SHINE, and BOX, covering diverse mobility scenarios. Since the opening, visitors streamed in to view the cars, make inquiries, and take test drives.
During the auto show, Dongfeng Import & Export specially launched an exclusive pre-sale benefit. After expressing purchase intention at the booth, customers could lock in an exclusive auto show discount. Within the benefit’s validity period, customers could visit stores at any time for in-depth test drives, configuration, and ordering, and enjoy the same discount as at the auto show.
To implement the pre-sale benefit, the Passenger Vehicle Overseas Business Department of Dongfeng Import & Export Company registered intended models and contact information on site and issued discount vouchers to interested customers. After the show, sales consultants followed up immediately, inviting customers to visit stores for test drives and orders. Through the “lock in customers at the auto show, convert at stores” model, short-term auto show traffic was converted into medium- and long-term orders.
During the auto show, the Dongfeng booth completed more than 100 test drives and collected more than 130 high-quality sales leads, with overall performance exceeding expectations.
Dongfeng Import & Export will continue to deepen the Italian and European markets, further improve its product matrix, channel network, and localized service system, and continuously enhance the overseas influence of the Dongfeng brand.
东风进出口公司