【征稿】心理学领域主流期刊Frontiers in Psychology专刊征稿

Bisheng Du  

Ningbo University, Ningbo, China

Lei Xu  

Civil Aviation University of China, Tianjin, China

Linfeng Hu  

Zhejiang University of Technology, Hangzhou, China

Jian Zhang 

University of Calgary, Calgary, Canada

With the continuous competition of traditional retailing channels and emerging online platforms, the pressure on design, production and service has been increasing for sellers. Therefore, all the members of the business channels are involved in improving their business operations. At the same time, with the characteristics of integration and platformization emerging, more and more e-commerce platforms have become the integrator of Internet online commerce. And under the rapid development of business analytics technology, more and more sellers would like to offer more ideal products and services to their customers. However, the question regarding what kind of products, platforms and services are urgently needed and accepted by consumers to pay for is an urgent problem that needs to be considered. For consumers, there are a lot of factors to consider when faced with a purchasing decision choice, such as brands, price, customization level, sellers’ qualifications, product page location, matching degree between recommendation algorithms and consumers' interests, delivery time, after-sales service, etc. Many of these factors would have a direct impact on consumers' purchasing behavior. Therefore, exploring the consumer behavior brought about by consumers’ response to these factors, and the resulting linkages in channels and supply chains, has become an important subject of research.

In this research topic, we aim to investigate the novel and innovative approaches and analysis for platform operations and management from the perspectives of customers. We welcome researchers and practitioners to submit various types of manuscripts, including original research, review, policy and practice reviews, methods, hypotheses and theories, etc.

Topics of interest include, but are not limited to:
- Customers’ perception and behavior in platform purchase.
- Online customers’ behavior in the social media environment.
- Manufacturers’ production strategy on online platform business.
- Supply chain optimization under customers’ perspective.
- Innovative management and operations using data analysis for consumers’ imaging.
- Customization and learning strategy for customers in the social commerce environment.

Platform operations, Consumer’s behavior,  Managerial decision-making, Channel selection,  Optimization

All contributions to this Research Topic must be within the scope of the section and journal to which they are submitted, as defined in their mission statements. Frontiers reserves the right to guide an out-of-scope manuscript to a more suitable section or journal at any stage of peer review.

Abstract Submission Deadline: 

01 November 2022

Manuscript Submission Deadline: 

01 February 2023

编辑 | 胡韵

审核 | 许垒