百日攻坚 | 鏖战百日勇攻坚 深耕中东拓新局

Since the launch of the Hundred-Day Campaign, the Middle East Office has closely followed the MCC22’s overseas market strategic arrangements. It has fully implemented campaign responsibilities and seized market opportunities. All team members stay focused on targets and take initiative to secure project leads and deepen multi-party communication, making solid progress in market development across the Middle East and writing a promising chapter for international business expansion.

The Middle East market currently presents both opportunities and intensifying industry competition. Faced with the challenging market landscape, the Middle East Office has fostered a frontline-oriented and proactive mindset for market development. It has thoroughly transformed the traditional passive model of waiting for project leads and adopted a new campaign approach of actively visiting clients and hunting for opportunities. The Office integrates high-quality internal resources and strengthens coordination with local institutions. It conducts regular multi-level and comprehensive business visits to build an extensive market information network. The Office Director leads frontline outreach, engaging in face-to-face communications with partners, local high-quality counterparts and upstream & downstream stakeholders to exchange project updates, align implementation plans, sort out key business challenges, consolidate mutual trust, remove communication barriers, and lay a solid foundation for efficient project delivery.

During project advancement, the Office adopts targeted and precise strategies. Key projects are managed via detailed checklists, ledgers and closed-loop mechanisms. It refines full-process tracking measures and keeps a close eye on critical milestones including bidding, review and project delivery. Solid preparatory work such as document preparation, business negotiation and risk assessment is completed in advance. All staff work in synergy to collect market intelligence, screen project leads and conduct business negotiations. Every valid lead and cooperation opportunity is valued. With a rigorous and pragmatic work style as well as precise and efficient support, the team safeguards project delivery across the whole lifecycle.

The Office regards localization as the core pillar for sustainable overseas growth. It deepens collaboration with sister entities to pool internal and external strengths and leverage local advantages, forming a development pattern featuring resource sharing, complementary strengths and coordinated progress. The team conducts in-depth research on local policies, regulations, market rules and industrial demands, continuously improving its capability to adapt to local markets, respond to risks and tackle challenges, thus consolidating the foundation for long-term regional operation. Burdened with heavy workloads and mounting pressure during the campaign, all employees maintain a high-spirited attitude, inheriting the fine tradition of perseverance and accountability. They work overtime to deliver tangible results, fulfilling the mission of the Hundred-Day Campaign and demonstrating frontline responsibility.

The development of the Saudi market is subject to multiple constraints. Long cycles are required for pre-project feasibility studies and planning. Revisions and delays from project owners bring great uncertainties to project evaluation and implementation, posing various challenges to market expansion.

In line with the requirements of the Hundred-Day Campaign, the Middle East Office upholds risk awareness, dynamically tracks the full lifecycle of ongoing projects, captures client demands, policy shifts and project status changes in a timely manner, and conducts early risk prediction. It strengthens the collection and evaluation of multi-source leads, explores, screens and reserves high-quality potential projects through multiple approaches to mitigate market uncertainties brought by external environments. Committed to seeking opportunities amid risks, the team actively looks for business breakthroughs in the volatile market and spares no effort to capture valid business opportunities, turning market risks into campaign strengths to the maximum extent.

The road ahead may be long and tough, yet progress will eventually lead to the destination. The clarion call for the Hundred-Day Campaign has sounded. The Middle East Office will sustain its drive, further tap into the regional market, expand cooperation channels, follow up on key projects to secure delivery, explore new market growth points, strive for new breakthroughs in market development, and contribute continuous strength to the high-quality development of MCC22’s overseas business.