模板 1、初次陌生开发信(冷开发,最常用)
中文正文 XX 总,您好。我是 XX 物流 XXX,主营美加海运/空运 FOB 散货,一手渠道,舱位稳定,可做订舱、报关、拖车、目的港清关配套服务。很多同行业客户选择我们作为备选货代,旺季防甩柜、运价透明无隐形附加费,遇到查验可快速配合处理。如果您近期有货物出口到美国/加拿大,麻烦提供:起运港、目的地、货量、品名,我给您出一份精准报价做参考。期待您的回复。
Best regards XXX XX 物流
英文版本(发给海外客户)Subject: Stable Space | FOB LCL Freight Solution for US & Canada Dear Sir/Madam, This is XXX from XXX Logistics. We specialize in US & Canada sea/air LCL shipments. We can handle booking, customs declaration, trucking and destination clearance. We help many exporters avoid space shortage and hidden surcharges, with professional support for customs inspection. If you have upcoming shipments to US or Canada, kindly advise loading port, destination, cargo volume and commodity, I will send you a quotation for reference. Best regards, XXX
模板 2、报价邮件(客户询价后回)
标题:Re: 报价|XX 港→XX(美/加)FOB 散货
中文正文 XX 总您好,附件为本次【XX 港到 XX】FOB 散货的详细报价单,包含海运费、本地杂费、截关/截单时间、预计时效与注意事项。
重要提醒:
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报价有效期 X 天,仓位实时变动,以订舱确认为准; -
请提前确认产品品名、是否带电/带磁,避免目的港查验风险; -
截关前 3 天提供报关资料。有任何疑问随时和我沟通,如需锁舱可以告知。
Best regards XXX
英文版本 Subject: Re: Quotation | FOB LCL from [Port] to [US/CA City] Dear XXX, Please find attached our quotation for shipment from [Port] to [US/CA City], including ocean freight, local charges, cut-off time and transit time. Notes:
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Quotation valid for X days. Space subject to final confirmation. -
Please confirm commodity, battery or magnetic goods in advance to reduce inspection risk. -
Customs documents to be ready 3 days before SI cut-off. Feel free to contact me for space booking or questions. Best regards, XXX
模板 3、跟进未回复客户(发报价 3-5 天后催,不施压)
标题:Re: 美加专线|上次给您的物流方案
中文正文 XX 总您好,打扰您,上次发给您的美加 FOB 散货方案不知是否有时间查看?最近美线舱位波动较大,我们预留少量优先仓位,可帮您规避旺季甩柜风险。若货期暂时未定也没关系,您可以把资料留存,后续出货前随时找我询价对比,多一个备选渠道,多一份保障。盼复。
XXX
英文版本 Subject: Re: US & Canada LCL Logistics Proposal Dear XXX, Hope you're well. Just following up on the quotation sent previously. Space on US route is tight recently. We have limited priority space available to avoid roll-over risk. No pressure if your shipment is not ready. You can keep our info for future shipment and compare rates anytime. Looking forward to your reply. Best regards, XXX
模板 4、老客户维护/运价更新通知
标题:【运价更新】美加 FOB 散货 最新舱位&价格通知
中文正文 XX 总,您好!给您同步最新美加专线运价与舱位情况,近期 XX 航线成本调整,新价格自 X 月 X 日起生效。针对长期合作客户,我们保留优先订舱权,遇到异常(查验、延误)我会第一时间同步跟进。如果接下来有出货计划,提前和我说,我帮您锁定仓位。祝您业务顺利!
XXX
英文版本 Subject: Rate Update: US & Canada FOB LCL Latest Space & Price Dear XXX, Hope everything goes well. I'm sending you updated rates & space status for US & Canada LCL. New price will take effect on [Date]. As our long-term partner, you have priority booking. I will update you immediately once any delay or inspection occurs. Please advise if you have upcoming cargo, I will reserve space for you. Best regards, XXX
模板 5、客户说已有合作货代(备选渠道开发,销冠高频)
标题:Re: 美加散货|备用物流渠道方案
中文正文 XX 总您好,理解您目前已有稳定合作货代。不占用您现有主力渠道,我这边仅作为备用方案。旺季爆舱、价格暴涨、原渠道甩柜时,可临时切换。后续您出货前,可以随手发我货况,我给您快速比价,不增加额外工作量,只为帮您降低物流风险。期待有机会帮您兜底。
XXX
英文版本 Subject: Re: Backup Logistics Solution for US & Canada LCL Dear XXX, I understand you already have your regular forwarder. We can serve as your backup supplier. When space is tight or roll-over happens in peak season, we can be your alternative option. You may send shipment details for quick rate comparison anytime, no obligation. Hope we can support you when needed. Best regards, XXX
模板 6、异常处理邮件(货物延误/查验通知)
标题:紧急同步|贵司 XX 号货物 目的港查验进展
中文正文 XX 总您好,跟您同步贵司 XX 提单货物最新状态:目前在目的港查验。我们海外代理已经对接海关,正在准备补充资料,我会全程跟进,每日更新进度。预估影响:XX;需要您协助提供资料:XXX。有消息第一时间通知您,有任何疑问随时联系我。
XXX
英文版本 Subject: Update: Inspection Status for B/L No.XXX Dear XXX, We are writing to update the status of your shipment B/L XXX, now under destination inspection. Our overseas agent is communicating with customs and preparing supplementary documents. I will update progress daily. Estimated impact: XXX. Documents needed from your side: XXX. I will keep you posted. Please contact me if you have questions. Best regards, XXX
销冠发信小技巧
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冷开发:不要带大附件,正文简短。
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跟进间隔:首次开发→3 天跟进→7 天轻触,不高频轰炸。
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标题技巧:带上航线/利益词,大幅提高打开率。
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签名固定:姓名 + 公司 + 电话 + 微信/WhatsApp。
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