大数跨境

Chinese Women Are Increasingly Embracing Driving

Chinese Women Are Increasingly Embracing Driving 易车研究院
2026-09-09
2
-Summary-

During the 15th Five-Year Plan period, as replacement demand and road-trip demand continue to rise, Chinese women are expected to become a new growth driver for the mid to large and large vehicle segments, support the growth of large BEVs and long-range BEVs, ignite stronger demand for rugged off-road vehicles, further consolidate SUVs as the dominant body type, strengthen MPVs’ potential as a go-to choice for mothers and continue reshaping the internal structure of the high-end vehicle market...

In 2026, TANK led all brands in annual mileage driven among Chinese female drivers, while brands focused on rugged, large and high-end vehicles dominated the Top 20. Looking ahead to the 15th Five-Year Plan period, as replacement demand and road-trip demand continue to rise, these brands will need to do more to fulfill Chinese women’s long-standing desire to drive.



如需进一步交流,

请加工作人员微信号 yicheresearch 咨询!


更多精彩报告

中国女性越来越爱开车;女性行驶里程洞察报告 (2026版)

职业女性有望掀起中国家庭的“二车消费”浪潮;女性通勤洞察报告 (2026版)

角逐女性车市应拿捏“中式老公建议”;中国家庭给老婆买车意向洞察报告 (2026版)

高频迭代导致六成多消费者有意延迟购车;车型迭代周期洞察报告(2026版)

自驾游助力中国品牌提升“女人缘”;女性购车原因洞察报告(2026版)

广大车企应勇当“奶奶之友” ;老年女性车市洞察报告(2026版)

姐姐们将掌控中国车市;中年女性车市洞察报告(2026版)

女青年“掰弯”车企年轻化战略;女青年车市洞察报告(2026版)

存量之争2.0时代,中国品牌由攻转“守”;中国车市用户忠诚度洞察报告 (2026版)

理想与问界的软肋在哪里;理想与问界市场竞争力分析报告 (2026版)

【声明】内容源于网络
0
0
易车研究院
在这里,你将得到丰富、原创的汽车行业干货报告, 用数据为你解析汽车行业热点事件、趋势、品牌、车型等… 车企漂亮的小哥哥小姐姐们都在看哟!
内容 349
粉丝 0
易车研究院 在这里,你将得到丰富、原创的汽车行业干货报告, 用数据为你解析汽车行业热点事件、趋势、品牌、车型等… 车企漂亮的小哥哥小姐姐们都在看哟!
总阅读1.4k
粉丝0
内容349