阿里巴巴国际站Online Trade Show短视频操作指引

重要说明：
1. 可选主题：展位直击、样品间直击、工厂直击
2. 剪辑基础要求：
● 1-2分钟时长
● 按各主题要求配置短视频封面
● 英文讲解，配英文字幕，数值信息用高亮字体凸显说明
● 拍摄展会产品、样品间产品、工厂生产流程，镜头需聚焦并停留。
● 尺寸：视频画面宽高比例满足【3:4】或【16:9】或【9:16】或【1:1】
● 分辨率：高于720p，码率大于等于24帧/秒（指尺寸低于1280×720，帧宽度或帧高度低于720，标清-540，低清-360，均为低质）

                                   展位直击封面示意                                                                                                                        英文字幕+高亮信息示意

1、短视频主题：展位直击（2mins）
● 拍摄主题：Hunt exhibitors
● 拍摄脚本：
○ 优势信息开场（介绍展会信息/行业经验/大牌代工，吸引买家注意）--- 摊位背景开始拍摄
○ 逛摊位（展示展会产品、明星单品*3，附带讲解）--- 拍摄镜头在各品类聚焦
○ 定制信息强调（定制MOQ/定制范围/设计更新速度/发货时间）--- 可在逛摊位时说明，并在后期字幕中加以强调
参考案例：视频1、视频2、视频3
● 具体脚本：
○ 【公司优势信息】：We are specializing in watch industry for more than 20 years, with $20m annual sales. If you are looking for Automatic watch, Azan watch, Quartz watch, mechanical watch, Don't miss out.（可包含主营产品/行业经验/产能/定制能力）
○ 【展会明星单品*3】（示例1）Let me show what we have at Canton Fair, this is our first top selling product- Mechanic watch, we offer customization for watch bands, dials, and design styles, with a minimum order quantity (MOQ) of 500 units. If you are running your own brand, we can also help you customize the boxes and logo. （可包含产品名称/性能参数/价格及折扣/定制及售后权益 等）

2、短视频主题：样品间直击（2mins）
● 拍摄主题：Look Into Sample Room
● 拍摄脚本：
○ 优势信息开场（介绍大牌代工/样品间规模/与三方平台比价，吸引买家注意）--- 样品间背景开始拍摄
○ 逛样品间（展示核心品类、明星单品，附带讲解）--- 拍摄镜头在各品类聚焦
○ 定制信息强调（定制MOQ/定制范围/设计更新速度/发货时间）--- 可在逛样品间时说明，并在后期字幕中加以强调
● 参考案例：可参考上方展会直击案例，切换背景为公司样品间。
● 具体脚本：
○ 【优势信息开场- 三方价差以及公司经验，吸引买家注意】Necklaces only need $1.15, you can resell at $20+, you cannot believe it. How is it possible? Let me tell you, we have 20+ yrs industry manufacturing experience, with 3 factories and 5000+ workers.
○ 【逛样品间-展现核心产品】This is our sample room. We have over 10,000 different fashion accessories, including earrings, necklaces, rings, and bracelets. Here's our top seller: 24K gold-plated stud earrings. They are made from environmentally-friendly copper and stainless steel. The design is very modern and chic, and we have many US buyers who especially love this one. Next, we have a variety of necklaces in stock, like this choker and double chain necklaces.... （详细介绍热卖产品）
○ 【定制信息强调】If you want to customize different sizes and materials, such as 14K, 18K, or 24K gold plated, platinum plated, or rose gold plated, we can provide a customization service for you with a minimum order quantity of just 1. Additionally, we update our collection with over 100 new designs every month and send them to our buyers.

3、短视频主题：工厂直击（2mins）
● 拍摄主题：Explore Factories
● 拍摄脚本：
○ 优势信息开场（介绍大牌代工或大型工厂面积，吸引买家注意）--- 工厂背景开始拍摄
○ 逛工厂（展示生产线、生产流程，附带讲解）--- 拍摄镜头在各生产流程聚焦
○ 工厂信息强调（年度月度产能/生产线数量/定制MOQ/发货时间等）--- 可在逛工厂时说明，并在后期字幕中加以强调
● 参考案例：视频1、视频2、视频3
● 具体脚本：
○ 【最亮眼的优势放在开场- 如大牌代工/大型工厂面积】Who is the supplier behind Starbucks and Stanley? This is the factory, with more than xxx employees and covering an area equivalent to 30 football fields.
○ 【逛工厂-展示生产线】These are our raw materials, xxxx. The first step is to cut the raw material. Our vacuum bottles are all made from xxx. This is our automatic processing area; one robotic arm can replace five workers. These robotic arms shape the stainless steel into the bottles we typically see. What's the next step? Next, we place them into this container to create a vacuum. Only xxx can meet the xxx standard. This is our powder coating line, xxx. The last step is packaging, xxx.
○ 【工厂信息强调- 产能/生产线/定制MOQ/交期】This factory not only produces stainless steel bottles, but also plastic bottles. This is our magic cup, which can color changing after field with cold water. On average, we can sell more than 5,000 such bottle on Amazon every day. Do you know how many bottle can you make in a day? About 5,000 a day, they will be sent to Walmart in the US. If you are interested in this company, you are welcome to leave a message in the comment area.
● 质量要求：
○ 工厂背景拍摄，逛工厂时，拍摄镜头需要在各生产流程聚焦
○ 英文讲解，配英文字幕，数值信息用高亮字体凸显说明
○ 封面：工厂为背景，添加工厂类目标题, 如Engine Factory, Bottle Factory

                          聚焦生产流程                                                                          关键数值高亮                                                             封面说明工厂类目

4、其他要求：
● 无商家logo的水印、无片头logo（logo仅可在视频结尾出现2秒以内）
● 无域外网址及私人联系方式
● 封面和视频前3秒不出现黑/白屏，不出现logo和联系方式；封面中有文字突出视频主题，文字不遮挡封面主要内容，详细规则请点此参考
● 无单纯图片切换形式/无Aliwood视频/无全程纯展示场景
● 音乐不含有歌词；无全程无声；无噪音和杂音
● 光线无过暗或过曝、画面不抖动或背景不杂乱，不影响观感
● 无影响视频观感的内容
● 视频简介请避免出现汉语拼音、无意义的数字或字符等表达，确保信息完整没有拼写语法错误，避免仅在简介中放产品名或空洞的表达，详细规则请点此参考
*** 若不符合以上要求，审核则会不通过。且同一条视频只能参与1个话题投稿，已参与过话题投稿的视频不能再次投稿