不同跨境市场的商机潜力各不相同。 在迈入新市场建立您电子商务主张和本地化策略前，获取足够的当地市场知识，并了解您品牌的自身优势是优化您成功机会的重要前提。
TMO已推出「国家电子商务本地化指南 」系列。为您提供实时国际市场、法律和电商平台本地化的数据和市场知识，并进行季度性更新。是您跨境电商本地化的最佳策略指南与实践指导手册。
TMO「国家电子商务本地化指南」系列
指南内容提要
各国「国家电子商务本地化指南」均由三部内容互补之刊物组成：
（A）特定国家电子商务市场本地化
为您充分评估跨境目标国家的市场机会。此外，我们还将深入提供目标国电商生态系统的完整实践策略与指南，涵盖法律合规；海关与税收；仓储物流；跨境支付；社交媒体；市场营销；渠道策略等各方面。
（B）特定国家电子商务商店本地化
本指南将通过视觉指南的方式，为您逐步解构电子商务网站本地化开发的最佳策略。诸如“高转化的电商商城如何搭建？法律因素将如何影响网站功能设置与逻辑流程？跨境电商网站必备的功能点到底有哪些，如何设置？”等问题都将从本指南中获得解答。
（C）特定国家电子商务法律本地化
涵盖跨境目标国法律生态系统内进行电商销售所需的法律条款、法律条件、法律政策与注释等关键内容。另外本指南还将涵盖如何根据在线合规性文本调整公司条款的相关章节与合法性检查清单。
TMO「国家电子商务本地化指南」系列
Have you always had these questions about China eCommerce：
What type of eCommerce model should I follow?
Which legal implications will I face when entering the market?
Which sales channel options are available given your product and eCommerce model?
What entry model and budget allocation would most fit your strategy?
How to protect your Intellectual Property (IP) before selling in China?
Although there is great potential and developments for eCommerce in China, real challenges exist. Therefore, TMO Group presents a series of guides with in-depth analysis and extensive information for China eCommerce Localisation. Covering general, legal and store-level localisation topics, these 3 handbooks provide key market- and practical information on how to localise your eBusiness in China.
TMO「China eCommerce Localisation Guide」series
What's in it?
(A) eCommerce Market Localisation Guide
A comprehensive guide on how to start in the 2nd biggest eCommerce market in the world. Our team of eCommerce market researchers and experts cover different topics from the economic outlook on China and eCommerce business models to the legal framework, sales channels, payment methods, social media and marketing.
A full blueprint of China’s national and cross-border eCommerce ecosystem
Latest statistics and market data available in Q2 2018
Covers 40+ eCommerce topics from eCommerce models to taxations and marketing strategies
20+ of China’s largest sales channels analysed
20+ logistics and cross-border hubs included
All major China eCommerce and logistics models mapped out
(B) eCommerce Store Localisation Guide
The hands-on guide for marketeers and technologists to know what it takes to adapt to the China eCommerce ecosystem. We cover key sections for products on overview and detail pages, customer login and registrations features, shopping cart and check-out process. In our localisations we cover User Experience (UX) and User Interface (UI) for both Desktop PC & Mobile store fronts.
(C) eCommerce Legal Localisation Guide
A full review on China's legal requirements for conducting B2C eCommerce. The China eCommerce Legal Localisation Guide covers 47 pages on legal topics for registration, check-out process and legally required content. It further includes reflections on contracting, consumer data protection laws and overall China media requirements for websites.
TMO「China eCommerce Localisation Guide」series
*We currently cover the following markets in our series: China and Italy. This series is continuously expanding and soon to be published are Germany and France.
点击「阅读原文」，免费下载「中国电子商务市场本地化指南：预览版」和「意大利电子商务市场本地化指南：预览版」
留言给我，“我要指南”即可接收指南购买神秘折扣口令
Click on 'Read more' to download a free preview of the China eCommerce Market Localisation Guide and Italy eCommerce Market Localisation Guide.
Cannot wait to get your cross-border eCommerce business started? If you text our WeChat with: 'I want a guide' then you get a special discount !