你有没有这样疑惑过：为什么我那么努力，业绩却总没有那个同事好？或者是，为什么同事的业绩就可以那么好呢？Jim分享了一些他的经验之谈。
Are you confused that: Why can't you perform better than others even though you have worked so hard? Or why is colleague’s performance so great? Here, Jim shares his experience.
1、 网站很重要，尽可能的做成美国风格，简单实用就好。
The website is important. Try to make it American-style – Simple and useful.
如图：
2、 做好搜索引擎：
Do well in search engine.
A、 选好关键词，融合到产品及描述里面；
Choose the right keywords to combine with product and its description.
B、 做好网站内的新闻内容，争取每天一篇；
Write a news once a day.
C、 建一个网站二级域名的博客站，不断的充实博客内容；
Build a blog with second level domain name of website and make it replenished with contents.
D、 做一些友情链接，适当的行业相关的博客，论坛做一些外链；
Add some blogroll about blogs with appropriate industry.
E、 开发信里，带上网址。
Add website in development letter.
3、 B2B商机发布，把产品一键式发布到很多国外平台上去曝光，对于刚建的新网站，可以多去群发商机，发布的时间点最好是晚上七八点。
We can publish our products to some foreign platforms. Especially new-built website. The best time is 7 pm to 8 pm.
4、社交网络推广，有几个点值得注意：
We should pay attention to the follows:
A、我们有很多目标客户的邮件，怎样才能加为好友；
We have lots of mailbox of target customers and how to add them as friends.
B、怎样让我们的现有客户在社交网络上分享我们的工程案例；
How to let our customers share our project cases on social network.
C、发布有价值的内容吸引关注；
Launch some attractive stuff.
D、和业内群组的有影响力的人建立联系；
Build relationships with influential people.
F、 多关注我们的目标客户都在说什么，分享什么。
Pay more attention to what our target customers say and share.
下面是Jim推广了四年多的网站的访问数据和询盘情况：
Here are Jim’s four-year access data and enquiries:
1、 网站访问数据，四年多时间有18万多IP，四万多费用换来这样的回报还是不错的，对比谷歌点击广告和阿里P4P，性价比要高出很多，不过，也付出了一些时间成本，大约每天一个小时。
About access data, there are 180,000 IP in four years. It is pretty good with the price of 40,000. Compared to Google’s advertisement and P4P of Alibaba, it is highly cost effective. However, it requires you spend an hour a day on it.
2、 推广易后台询盘2434个，外加直接发送到邮箱的，应该接近3000条，对于做设备的企业来说，还是算满意的。
It has pushed 2434 enquiries. And it reaches 3000 enquiries with those enquiries directly to mailbox. It is qutie satisfactory.
看完之后，你可有收获些什么？
Have you got something?
转自公众号：外贸连
