佰诺邦多酶洗衣液“一城一厂”股权制共赢工厂招商方案

Bainuoband Multi-enzyme Laundry Detergent “One City, One Factory” Equity-based Win-win Factory Investment Proposal

一、项目概述

I. Project Overview

1. 品牌与产品定位Brand and Product Positioning

佰诺邦是专注于多酶复合技术的环保洗衣液品牌，核心产品以“高效去污、温和护衣、无残留”为卖点，采用蛋白酶、脂肪酶、淀粉酶等复合酶配方，针对油渍、汗渍、血渍等顽固污渍有显著清洁效果，同时符合“环保、低泡、易漂洗”的消费趋势，已覆盖全国10+省份，年销量月增长超70%。

Bainuobang is an eco-friendly laundry detergent brand focusing on multi-enzyme composite technology. Its core products feature “efficient stain removal, gentle fabric care, and zero residue.” Utilizing a compound enzyme formula of proteases, lipases, and amylases, it delivers significant cleaning effects against stubborn stains like oil, sweat, and blood. The products align with consumer trends for “eco-friendliness, low foaming, and easy rinsing,” currently covering over 10 provinces nationwide with a monthly sales growth exceeding 70%.

2. 战略背景：“一城一厂”的本地化布局Strategic Background: “One City, One Factory” Localization Layout

为解决传统洗衣液行业“物流成本高、响应速度慢、消费者信任度低”的痛点，佰诺邦推出“一城一厂”股权制共赢工厂战略——每个城市仅设立1家工厂，实现“本地生产、本地销售”，降低物流成本（约30%），快速响应市场需求（如定制化产品、区域促销），同时通过本地化运营提升消费者信任（如“家乡工厂”的品牌联想）。

To address pain points in the traditional laundry detergent industry such as “high logistics costs, slow response speeds, and low consumer trust,” Bainuobang has launched the “One City, One Factory” equity-based win-win factory strategy. This involves establishing only one factory per city to achieve “local production and local sales.” This reduces logistics costs by approximately 30%, enables rapid response to market demands (e.g., customized products, regional promotions), and enhances consumer trust through localized operations (e.g., the “Hometown Factory” brand association).

3. 合作理念：“开工厂你当厂长”

 Cooperation Philosophy: “You Run the Factory as the Director”

加盟商作为“工厂厂长”，拥有当地工厂的运营主导权（生产、销售、团队管理），总部提供品牌、技术、渠道、数字云工厂等全流程支持，双方以股权绑定利益，共同承担风险、共享收益，实现“总部赋能、加盟商盈利”的共赢模式。

Franchisees act as “Factory Directors,” holding operational dominance over the local factory (production, sales, team management). The headquarters provides full-process support including brand, technology, channels, and digital cloud factory systems. Both parties bind interests through equity, sharing risks and rewards, realizing a win-win model of “headquarters empowerment, franchisee profitability.”

二、合作模式：股权制共赢

II. Cooperation Model: Equity-Based Win-Win

1. 股权结构设计

1. Equity Structure Design

总部控股（51%）： 提供品牌授权、核心技术、渠道资源、数字化系统；

加盟商占股（49%）： 出资建厂（厂房、设备）、负责当地运营（生产、销售、团队）；

利益分配： 按股权比例分配净利润（如总部51%、加盟商49%），或根据销量阶梯返利（如年销量≥100万，额外返利5%）。

Headquarters Controlling Stake (51%): Provides brand authorization, core technology, channel resources, and digital systems.

Franchisee Stake (49%): Invests in building the factory (premises, equipment) and manages local operations (production, sales, team).

Profit Distribution: Net profit is distributed according to the equity ratio (e.g., 51% to headquarters, 49% to franchisee), or via tiered sales rebates (e.g., additional 5% rebate for annual sales ≥ 1 million).

2. “一城一厂”独家经营权 “One City, One Factory” Exclusive Operating Rights

每个城市仅授权1家工厂，避免同区域恶性竞争，保证加盟商的区域垄断优势（如某市仅1家佰诺邦工厂，覆盖该市所有销售渠道）

Only one factory is authorized per city to avoid vicious competition within the same region, ensuring the franchisee’s regional monopoly advantage (e.g., only one Bainuobang factory in a city, covering all sales channels in that city).

3. 风险共担机制 Risk-Sharing Mechanism

总部承担技术升级、品牌推广、渠道拓展的风险；

加盟商承担当地运营（如生产、销售、团队）的风险；

若因总部原因导致合作终止，总部协助处理库存，减少加盟商损失。

Headquarters assumes risks related to technology upgrades, brand promotion, and channel expansion.

Franchisees assume risks related to local operations (e.g., production, sales, team).

If cooperation terminates due to headquarters’ reasons, the headquarters assists in clearing inventory to minimize franchisee losses.

三、核心优势：为什么选择佰诺邦？

III. Core Advantages: Why Choose Bainuobang?

1. 技术壁垒：多酶复合技术Technical Barrier: Multi-Enzyme Composite Technology

佰诺邦拥有10+项多酶技术专利，酶活性保留率超90%（行业平均70%），去污效率提升40%，同时采用“无磷、无荧光剂”配方，符合国家环保标准，符合出口级配方要求，满足消费者对“健康洗衣”的需求。Bainuobang holds over 10 multi-enzyme technology patents, with an enzyme activity retention rate exceeding 90% (industry average is 70%). Stain removal efficiency is improved by 40%. Additionally, the “phosphorus-free, non-fluorescent agent” formula meets national environmental standards and export-grade formulation requirements, satisfying consumer demand for “healthy laundry.”

2. 品牌与渠道优势Brand and Channel Advantages

品牌影响力： 佰诺邦已入驻淘宝、京东、拼多多、抖音等主流电商平台，线下覆盖商场、超市、社区团购（美团优选、多多买菜）、连锁洗衣店（如干洗先生）等渠道；

全平台招商： 总部帮助加盟商对接线上店铺（如淘宝店、抖音小店）、线下商超（如本地超市）、社区团购（如本地团长）、洗衣店（如本地连锁洗衣店）等渠道，实现“全渠道覆盖”。

Brand Influence: Bainuobang has entered mainstream e-commerce platforms like Taobao, JD, Pinduoduo, and Douyin. Offline channels include shopping malls, supermarkets, community group buying (Meituan Select, Duo Duo Grocery), and chain laundromats (e.g., Mr. Dry Clean).

Omni-channel Investment: Headquarters helps franchisees connect with online shops (Taobao, Douyin shops), offline supermarkets (local supermarkets), community group buying (local community leaders), and laundromats (local chains), achieving “omni-channel coverage.”

3. 数字化赋能：数字云工厂系统Digital Empowerment: Digital Cloud Factory System

总部提供数字云工厂系统（ERP+CRM+SCM），实现：

生产端： 实时监控生产进度、设备状态、质量检测；

销售端： 实时查看库存、销量、客户反馈；

运营端： 自动生成报表，帮助加盟商优化生产计划、库存管理、营销策略。

Headquarters provides a Digital Cloud Factory System (ERP+CRM+SCM), achieving:

Production End: Real-time monitoring of production progress, equipment status, and quality inspection.

Sales End: Real-time view of inventory, sales volume, and customer feedback.

Operations End: Automatic report generation to help franchisees optimize production plans, inventory management, and marketing strategies.

4. 本地化运营优势Localized Operation Advantages

物流成本降低： 本地生产后，物流距离缩短至50公里内，物流成本从“全国配送”的15%降至“本地配送”的5%；

响应速度提升： 可快速推出“区域定制化产品”（如针对北方冬季的“强效去渍”款、南方夏季的“清新香型”款）；

消费者信任： 通过“家乡工厂”的品牌联想，提升消费者对产品的信任度（如“本地工厂生产，质量有保障”）Reduced Logistics Costs: With local production, logistics distance is shortened to within 50km, dropping costs from 15% for “nationwide delivery” to 5% for “local delivery.”

Improved Response Speed: Rapid launch of “regionally customized products” (e.g., “Strong Stain Removal” for northern winters, “Fresh Scent” for southern summers).

Consumer Trust: Enhanced product trust through the “Hometown Factory” brand association (e.g., “Made in a local factory, quality guaranteed”).

5. 全流程帮扶：从建厂到运营的“保姆式”支持Full-Process Assistance: “Turnkey” Support

总部提供云连锁7大支持体系（技术、设备、品牌、渠道、数字化、培训、营销），确保加盟商“轻松开工厂、快速盈利”。Headquarters provides a cloud chain 7-major support system (technology, equipment, brand, channels, digitalization, training, marketing), ensuring franchisees can “easily open a factory and quickly profit.”

四、招商政策：加盟条件与收益

IV. Investment Policy: Franchise Conditions and Returns

1. 加盟条件Franchise Conditions

资质要求： 个人/企业需具备当地资源（如政府关系、商超渠道、社区团购资源）、运营经验（快消品行业优先）、资金实力（建厂资金10-30万，流动资金5-10万）；

区域要求： 需覆盖地级市及以上区域，确保市场容量足够。

Qualification Requirements: Individuals/enterprises must possess local resources (government relations, supermarket channels, community group buying resources), operational experience (FMCG industry preferred), and financial strength (factory construction funds 100,000-300,000 RMB, working capital 50,000-100,000 RMB).

Regional Requirements: Must cover prefecture-level cities or above (e.g., Tianjin City, Dongli District) to ensure sufficient market capacity.

2. 投资金额Investment Amount

建厂成本： 厂房装修（3-10万）、设备采购（3-5万，总部提供设备）、证照办理（0.5-2万）；

流动资金： 原材料采购、员工工资、营销费用（2-3万）；

总投资： 约20-30万（根据区域规模调整）。

分工： 加盟商负责厂房，总公司负责设备技术。

Construction Cost: Factory renovation (30,000-100,000 RMB), equipment procurement (30,000-50,000 RMB, equipment provided by headquarters), licensing (5,000-20,000 RMB).

Working Capital: Raw material procurement, employee salaries, marketing expenses (20,000-30,000 RMB).

Total Investment: Approximately 50,000-100,000 RMB (adjusted according to regional scale).

Division of Labor: Franchisee provides the facility; Headquarters provides equipment and technology.

3. 区域保护与利润保障Regional Protection and Profit Guarantee

区域保护： 一城一厂，独家经营权，总部不向同区域再授权；

利润保障： 按股权比例分配利润（总部51%、加盟商49%），或根据销量阶梯返利（如年销量≥100万，额外返利5%）；

品牌授权费： 前2年免收品牌授权费，第3年起按销售额的1%收取（用于品牌推广）。

Regional Protection: One city, one factory, exclusive operating rights; headquarters will not authorize others in the same region.

Profit Guarantee: Profits distributed by equity ratio (51% HQ, 49% Franchisee), or tiered rebates by sales volume (e.g., annual sales ≥ 1 million, extra 5% rebate).

Brand Authorization Fee: Exempted for the first 2 years; from the 3rd year, 1% of sales revenue is collected (for brand promotion).

4. 支持政策Support Policies

设备补贴： 采购总部指定设备，按照小规模工厂提供设备全套工具总计46件（参考设备明细表）；

营销费用补贴： 总部统一投放广告（如抖音、微信、小红书、百度等28家平台推广）；

培训： 前2年免费提供“厂长培训”（包括生产管理、营销策略），后续按成本价提供。

配方支持： 提供生产10类产品配方技术，如洗衣液、衣领净、小白鞋、拖地花露水、玻璃水、油污净、内衣洗衣液、儿童洗衣液、木质清洁剂、洗发水等品类。Equipment Subsidy: Purchase of designated headquarters equipment includes a full set of 46 tools for small-scale factories (refer to equipment list).

Marketing Subsidy: Headquarters uniformly places advertisements (on 28 platforms including Douyin, WeChat, Xiaohongshu, Baidu, etc.).

Training: Free “Director Training” for the first 2 years (including production management, marketing strategy); provided at cost price thereafter.

Formula Support: Provides formula technology for 10 product categories, such as laundry detergent, collar cleaner, shoe cleaner, floor cleaner (floral water type), glass cleaner, oil stain remover, underwear laundry detergent, children’s laundry detergent, wood cleaner, shampoo, etc.

五、支持体系：总部如何帮你“开工厂”？

V. Support System: How Does Headquarters Help You “Open a Factory”?

1. 技术支持：核心技术输出Technical Support: Core Technology Output

提供多酶洗衣液的配方、生产工艺、质量检测标准（如酶活性检测、pH值检测）；定期更新技术（如新酶种、新配方），确保产品竞争力。

Provide formulas, production processes, and quality testing standards for multi-enzyme laundry detergent (e.g., enzyme activity detection, pH value detection); regular technology updates (e.g., new enzyme types, new formulas) to ensure product competitiveness.

2. 设备支持：自动化生产设备 Equipment Support: Automated Production Equipmen

提供自动化生产线购买渠道，如（灌装线、包装线、质检线），提高生产效率（日产量可达1-2万瓶）；协助设备采购（与供应商谈判，降低成本），或提供设备租赁（降低初期投入）。Provide purchasing channels for automated production lines (e.g., filling lines, packaging lines, quality inspection lines), improving production efficiency (daily output can reach 10,000-20,000 bottles); assist in equipment procurement (negotiating with suppliers to reduce costs) or provide equipment leasing (reducing initial investment).

3. 品牌支持：品牌授权与推广Brand Support: Authorization and Promotion

提供品牌授权（使用佰诺邦商标），提供宣传物料（海报、传单、视频、包装设计）；总部统一投放广告（如抖音、微信、本地电视台），提升品牌知名度。Provide brand authorization (use of Bainuobang trademark) and promotional materials (posters, flyers, videos, packaging design); headquarters uniformly places advertisements (e.g., Douyin, WeChat, local TV stations) to enhance brand awareness.

4. 渠道支持：全平台招商对接 Channel Support: Omni-platform Investment Docking

线上： 帮助入驻淘宝、京东、拼多多、抖音小店，提供店铺运营指导（如标题优化、流量获取）；

线下： 对接本地商超（如华润、万家）、社区团购（如美团优选、多多买菜）、洗衣店（如干洗先生），提供供应链支持（如产品定价、供货周期）。Online: Assist in entering Taobao, JD, Pinduoduo, Douyin shops, providing store operation guidance (e.g., title optimization, traffic acquisition).

Offline: Dock with local supermarkets (e.g., Hua Run, Wan Jia), community group buying (e.g., Meituan Select, Duo Duo Grocery), and laundromats (e.g., Mr. Dry Clean), providing supply chain support (e.g., product pricing, supply cycle).

5. 数字化支持：Digital Support: Digital Cloud Factory System

 提供ERP（企业资源计划）： 管理生产、库存、财务；

提供CRM（客户关系管理）： 管理客户信息、订单、反馈；

提供SCM（供应链管理）： 管理供应商、物流、库存；

系统培训： 总部派专家到当地培训，确保加盟商熟练使用。

Provide ERP (Enterprise Resource Planning): Manage production, inventory, and finance.

Provide CRM (Customer Relationship Management): Manage customer information, orders, and feedback.

Provide SCM (Supply Chain Management): Manage suppliers, logistics, and inventory.

System Training: Headquarters sends experts to the local site for training to ensure franchisees are proficient in usage.

6. 培训支持：专业能力提升 Training Support: Professional Capability Improvement

厂长培训： 生产管理（如生产计划、质量管理）、营销策略（如区域促销、渠道拓展）、团队管理（如员工招聘、培训）；

员工培训： 操作技能（如设备操作、质检流程）、服务规范（如客户接待、售后处理）；

培训形式： 线下培训（总部或当地）、线上培训（视频课程、直播）。

Director Training: Production management (e.g., production planning, quality management), marketing strategy (e.g., regional promotion, channel expansion), team management (e.g., employee recruitment, training).

Employee Training: Operational skills (e.g., equipment operation, quality inspection process), service standards (e.g., customer reception, after-sales handling).

Training Formats: Offline training (headquarters or local), online training (video courses, live streaming).

7. 营销支持：促销活动与市场调研Marketing Support: Promotional Activities and Market Research

促销活动： 总部统一策划（如618、双11、春节）的促销方案（如买一送一、满减），提供促销物料（如海报、优惠券）；

市场调研： 提供当地消费者偏好（如香型、容量、价格）、竞争对手分析（如当地洗衣液品牌销量、价格），帮助加盟商制定营销计划。

Promotional Activities: Headquarters uniformly plans promotional schemes for events (e.g., 618, Double 11, Spring Festival) such as buy-one-get-one-free, discounts; provides promotional materials (e.g., posters, coupons).

Market Research: Provides analysis of local consumer preferences (e.g., scent, capacity, price) and competitors (e.g., local laundry detergent brand sales, prices), helping franchisees formulate marketing plans.

8. 物流支持：本地化配送 Logistics Support: Localized Delivery

对接本地快递公司（如顺丰、京东物流），降低物流成本；提供物流管理系统（如订单跟踪、配送时间），确保产品及时送达。

Dock with local courier companies (e.g., SF Express, JD Logistics) to reduce logistics costs; provide logistics management systems (e.g., order tracking, delivery time) to ensure timely product delivery.

六、招商流程：从咨询到运营的步骤

VI. Investment Process: Steps from Consultation to Operation

表格 步骤 内容 说明

1. 咨询 联系总部（电话、官网、招商会） 了解项目详情，获取招商资料

2. 考察 参观总部工厂、了解运营情况 与总部人员交流，实地考察生产、销售流程

3. 申请 提交加盟申请表（资质、资金证明、当地资源） 加盟商需提供身份证/营业执照、资金证明、当地资源说明

4. 审核 总部审核加盟商资质（资金、经验、资源） 审核周期3-5个工作日，通过后通知加盟商

5. 签约 签订《股权合作协议》 明确双方权利义务（股权比例、利润分配、区域保护）

6. 建厂 总部协助选址、建厂（厂房装修、设备安装） 加盟商负责资金投入，总部提供选址建议、设备采购指导

7. 培训 总部对厂长及员工进行培训（生产、运营、营销） 培训周期1-2周，确保加盟商掌握运营技能

8. 运营 总部提供运营指导，加盟商开始生产销售 总部定期回访（每月1次），解决运营问题

English Table:Step Content Description

1. Consultation Contact Headquarters (Phone, Website, Investment Meeting) Understand project details, obtain investment materials.

2. Inspection Visit HQ factory, understand operations Communicate with HQ staff, on-site inspection of production and sales processes.

3. Application Submit Application Form (Qualifications, Funds Proof, Resources) Franchisees must provide ID/Business License, proof of funds, and description of local resources.

4. Review HQ reviews franchisee qualifications (Funds, Experience, Resources) Review period: 3-5 working days; franchisee notified upon approval.

5. Signing Sign “Equity Cooperation Agreement” Clarify rights and obligations (equity ratio, profit distribution, regional protection).

6. Setup HQ assists site selection, factory setup (Renovation, Equipment Install) Franchisee invests funds; HQ provides site selection advice and equipment procurement guidance.

7. Training HQ trains Director and staff (Production, Ops, Marketing) Training period: 1-2 weeks to ensure franchisees master operational skills.

8. Operation HQ provides operational guidance; Franchisee starts production & sales HQ conducts regular return visits (monthly) to resolve operational issues.

七、风险控制：总部如何保障你的利益？

VII. Risk Control: How Does Headquarters Protect Your Interests?

1. 质量控制Quality Control

总部提供质量检测标准（如酶活性、pH值、去污率），定期对产品进行抽检；若因质量问题导致消费者投诉，总部负责处理（如退货、赔偿），并协助改进生产工艺。Headquarters provides quality testing standards (e.g., enzyme activity, pH value, stain removal rate) and conducts regular product sampling. If consumer complaints arise due to quality issues, headquarters handles them (e.g., returns, compensation) and assists in improving production processes.

2. 考核机制 Assessment Mechanism

总部对加盟商进行年度考核（销量、质量、服务），考核指标包括：

销量：年销量≥100万（根据区域规模调整）；

质量：产品合格率≥99%；

服务：客户满意度≥90%。

未达到考核指标的，总部提供整改指导（如调整营销策略、优化生产流程），若连续2年未达标，总部有权终止合作。

Headquarters conducts annual assessments of franchisees (sales, quality, service). Assessment indicators include:

Sales: Annual sales ≥ 1 million (adjusted according to regional scale).

Quality: Product pass rate ≥ 99%.

Service: Customer satisfaction ≥ 90%.

If indicators are not met, headquarters provides rectification guidance (e.g., adjusting marketing strategies, optimizing production processes). If standards are not met for 2 consecutive years, headquarters has the right to terminate cooperation.

3. 退出机制 Exit Mechanism

若加盟商因个人原因无法继续运营，总部协助处理库存（如折价回收），减少损失；若因总部原因导致合作终止，总部赔偿加盟商的设备折旧、库存损失（按股权比例分配）If a franchisee cannot continue operations due to personal reasons, headquarters assists in clearing inventory (e.g., buyback at a discount) to minimize losses. If cooperation terminates due to headquarters’ reasons, headquarters compensates for equipment depreciation and inventory losses (distributed according to the equity ratio).

4. 竞争保护Competition Protection

一城一厂，独家经营权，总部不向同区域再授权；若发现同区域有仿冒产品，总部协助维权（如投诉、诉讼）。One city, one factory, exclusive operating rights; headquarters will not authorize others in the same region. If counterfeit products are found in the same region, headquarters assists in rights protection (e.g., complaints, litigation).

八、联系方式

VIII. Contact Information

招商电话： 022-04847767（工作时间：9:00-18:00）

百度账号： 佰诺邦洗化（招商页面可下载详细资料）

地址： 天津市东丽区新桂路蓝庭中心4-2号（佰诺邦总部）

联系人： 王玉峰（招商经理，微信：13132061225）

Investment Hotline: 022-04847767 (Working Hours: 9:00 - 18:00)

Baidu Account: Bainuobang Detergent (Detailed materials available for download on the investment page)

Address: No. 4-2, Lanting Center, Xingui Road, Dongli District, Tianjin (Bainuobang Headquarters)

Contact Person: Wang Yufeng (Investment Manager, WeChat: 13132061225)

结语Conclusion

佰诺邦多酶洗衣液“一城一厂”股权制共赢工厂，是“总部赋能、加盟商盈利”的优质项目。通过“技术+品牌+渠道+数字化”的全流程支持，帮助加盟商“轻松开工厂、快速盈利”。欢迎有资源、有实力的伙伴加入，共同打造“本地化洗衣液品牌”，共享市场红利！The Bainuobang Multi-enzyme Laundry Detergent “One City, One Factory” equity-based win-win factory is a high-quality project featuring “headquarters empowerment and franchisee profitability.” Through full-process support of “Technology + Brand + Channel + Digitalization,” we help franchisees “easily open factories and profit quickly.” We welcome partners with resources and strength to join us in building a “localized laundry detergent brand” and sharing market dividends!

佰诺邦招商部 Bainuobang Investment Department

2026年03月03 March 03, 2026