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近期，东风进出口在尼泊尔市场接连迎来高光时刻。继在首都加德满都成功举办DONGFENG VIGO E2（纳米06海外版）上市发布会后，东风进出口公司又携DONGFENG VIGO（纳米06海外版）、BOX（纳米01海外版）、007（eπ007海外版）、MHERO I（猛士917海外版）等新能源乘用车矩阵，亮相尼泊尔NADA国际汽车展览会。短短10天内，东风进出口累计斩获订单超1000台，以市场表现印证品牌实力。
上市发布会邀请当地汽车行业协会代表、主流媒体、合作伙伴及消费者等600余人，现场气氛热烈，各界对新车型高度关注。
VIGO针对当地用户日常通勤与跨城出行的核心需求量身打造，综合续航里程达480公里，在乘坐空间、舒适配置与智能交互等方面实现全面升级。凭借精准的产品定义和出众的性价比，车型上市首日即收获160余台预售订单，迅速跻身当地新能源SUV人气榜首，为后续持续热销奠定坚实基础。
NADA车展是尼泊尔汽车行业年度风向标，历来是当地新车发布、技术展示与市场角逐的核心平台。
本届车展，东风进出口以全场最大规模展位亮相，集中展示DONGFENG VIGO、BOX、007，MHERO I四款车型，覆盖城市代步、家庭通勤、高端越野等多元场景，全方位呈现东风乘用车在新能源领域的技术储备与全矩阵产品布局。
车展期间，新上市的VIGO延续热销态势，持续收获订单；首次亮相的BOX、007及MHERO I凭借差异化卖点，吸引大批观众驻足体验与意向洽谈。多款车型人气与订单双丰收，东风展台成为本届NADA车展全场人气最高的展位之一。
自进入尼泊尔市场以来，东风进出口深度洞察当地消费需求与市场环境，持续推进产品本土化适配与渠道网络建设，市场销量与网络规模持续攀升，成功跻身当地中资乘用车品牌第二位。近年来，尼泊尔政府持续加大新能源汽车产业扶持力度，当地电动化转型步伐显著加快，东风进出口已成为推动当地新能源汽车市场发展的核心力量之一。
未来，东风进出口将持续
深耕尼泊尔及南亚市场
不断推出更契合本地需求的
产品与贴心服务
为当地消费者带来
更高品质的绿色出行体验
助力尼泊尔汽车产业
向低碳、可持续方向稳步迈进
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Recently, Dongfeng Import and Export Co., Ltd. has achieved back‑to‑back milestones in the Nepalese market. Following the successful launch event for the DONGFENG VIGO E2 in Kathmandu, the company made a grand appearance at the NADA International Auto Show in Nepal – the country’s largest and most influential annual automotive exhibition – showcasing its new energy passenger vehicle lineup, including the DONGFENG VIGO, BOX, 007, and MHERO I. Within just 10 days, Dongfeng Import and Export secured over 1,000 cumulative orders, underscoring its brand strength through tangible market performan.
The launch event brought together over 600 attendees, including representatives from local automotive industry associations, mainstream media, business partners, and consumers. The atmosphere was vibrant, with strong interest from all sectors in the new model.
Designed specifically to meet the core needs of local users for daily commuting and inter‑city travel, the VIGO delivers a comprehensive driving range of 480 kilometers on a single charge, while offering significant upgrades in cabin space, comfort features, and smart connectivity. With its precise product positioning and compelling cost‑performance ratio, the model garnered more than 160 pre‑orders on the very first day of launch, quickly becoming the most popular new energy SUV in the local market and laying a solid foundation for sustained sales momentum.
The NADA Auto Show is a yearly bellwether for Nepal’s automotive industry, serving as a key platform for new model debuts, technology displays, and market competition.
At this year’s show, Dongfeng Import and Export occupied the largest exhibition booth, presenting its four core models – the DONGFENG VIGO, BOX, 007, and MHERO I – which cover a wide range of usage scenarios from urban commuting and family travel to premium off‑road driving. The display fully demonstrated Dongfeng’s technological capabilities and comprehensive product portfolio in the new energy vehicle sector.
During the show, the newly launched VIGO continued its strong sales streak, while the debut of the BOX, 007, and MHERO I drew large crowds of visitors eager to experience the vehicles and express purchase intent, thanks to their distinctive features. With strong public appeal and robust orders across multiple models, the Dongfeng booth emerged as one of the most visited and talked‑about exhibition spaces at this year’s NADA Auto Show.
Since entering the Nepalese market, Dongfeng Import and Export has continuously gained deep insights into local consumer demand and the business environment, steadily advancing product localization and channel network development. As a result, sales volume and service coverage have grown consistently, propelling the company to the second position among Chinese passenger vehicle brands in Nepal. In recent years, with the Nepalese government’s continued policy support for new energy vehicles and the accelerating pace of electric mobility transition, Dongfeng Import and Export has become a key driver in the development of the local NEV market.
Looking ahead, Dongfeng Import and Export will remain committed to deepening its presence in Nepal and the broader South Asian market, continuously introducing products and attentive services that better meet local needs. The company aims to deliver higher‑quality green mobility solutions for local consumers and contribute to the steady progress of Nepal’s automotive industry toward a low‑carbon, sustainable future.
供稿：贺子欣
编辑：李昀冉
编审：刘颖
