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老客户说我们价格价格比别人高15%怎么办?

老客户说我们价格价格比别人高15%怎么办? 瑞荣电商
2014-08-31
2
导读:询盘来源:智利产品行业:塑料模具 买家询盘:这个月初客户给我们下了一个单子正在生产中,然后有给我们寄了一个样

询盘来源:智利
产品行业:塑料模具


买家询盘:
这个月初客户给我们下了一个单子正在生产中,然后有给我们寄了一个样品开新模具,我们给他报价后,
客户回复如下:We are studing other quotation about 15% less



供应商回复:
Good day!
Thanks for your reply again!
1,Can I know when you need the mould for new sample(50X28CM)?

2,Our price based on high quality mould, mould price based on mould steel, mould size, maching, mould worker technique and so on. good product need good mould, if lower 15%, it should use worse mould steel, smaller mould size, worse machine for production, un-experianced mould maker to decrease cost, then the product will have flash, mould will be not strong, it will be out of shape easily, mould will be broken.

3,Now we are producing the 2 moulds for you, we have sent you the mould design, you should know some of our mould quality. after about 45days, the sample will be ready, after we send you samples, you will know our quality.

4,You have set order for us, so we have calculated price serious try to push our cooperation.

5,if you can set order this week, i will talk with boss to give you some discount(without change the mould quality) because of I should have more orders to have good results this month.

Wish you think carefully!
Hope to hear from you again!
Have a nice day!
帮我看下这样回复会促成订单吗?

专家点评:

这种状况,很多时候,客户只是随口一提,试探而已,所以,要慎重对待,你的答复并不具有说服力。

换位思考下,我们买东西的时候,是不是也经常说这样的话,其实,很多时候就是随口说的;

针对这种情况,我们不能贸然的报价,要HOLD住,具体以下可供参考;

1. 先了解下市场行情,确认自己产品价格在市场中如何;
2. 确认客户信息。已经下过单,对这个客户应该相当了解了,可以跟客户确认下具体状况;
3. 综合以上确认的两点,你就知道该怎么答复了。

4. 同时,你可以反问他,其他的供应商能给他低于你们15%的价格,产品材料,细节又是如何?交货期是否有优势等,从而引导客户去和你们的产品和服务作对比。你邮件中这样的描述不具有太大说服力。

5. 列出你的优势,价格高的原因是基于品质和服务。让客户觉得就算他多付你15%也是物有所值
牢记一点,客户提及降价立即满足是禁忌。

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