300万刀云账单吓退大佬？企业云成本失控真相，CEO们都该醒醒了！- 大数跨境

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300万刀云账单吓退大佬？企业云成本失控真相，CEO们都该醒醒了！

雨神汇

2025-07-27

导读：15年出海老炮雨生：比技术更可怕的，是你的云文化！

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😱 300万刀云账单吓退大佬？企业云成本失控真相，CEO们都该醒醒了！

15年出海老炮雨生：比技术更可怕的，是你的云文化！

各位出海的CXO、技术VP们，大家好！我是雨生，一个在云计算出海圈混迹多年的老司机。今天咱们不聊虚的，就来扒一扒让无数企业“闻风丧胆”的云成本黑洞！

最近听到太多企业抱怨，上了云之后，账单就像脱缰的野马，一路狂奔，根本刹不住！甚至有大佬直接怒了，把业务从云上迁回自建机房，省下几百万美元的云费用！

"But as David Reiss, my guest on this week’s episode of The Business of Tech, told me that moving to the cloud isn’t necessarily the panacea if you are looking to lower the ongoing costs of running your IT systems."

但正如我本周《The Business of Tech》节目的嘉宾 David Reiss 告诉我的那样，如果你希望降低运行 IT 系统的持续成本，那么迁移到云并不一定是万灵药。

这到底是怎么回事？难道云就真的这么“坑”吗？其实，云本身没问题，问题出在咱们的思维方式和管理模式上！

"Cloud “bill shock” is an increasing reality, not just in New Zealand but globally."

云“账单冲击”正日益成为现实，不仅在新西兰，在全球也是如此。

Equinox IT的联合CEO David Reiss一语道破真相：上云不是一蹴而就的，如果缺乏有效的管控和企业文化，云成本很容易失控！

“Most organisations we talk to now are in the cloud,” Reiss said, “but they are suffering some of those problems due to the fact that they kind of evolved into it rather than necessarily having it being initially a strategic objective.”

Reiss 说：“现在我们接触的大多数组织都在云中，但他们正在遭受其中的一些问题，因为他们以某种方式演变成这样，而不是最初的战略目标。”

换句话说，很多企业都是“为了上云而上云”，没有清晰的战略目标，没有充分的成本意识，结果自然是被高昂的账单“打脸”！

雨生划重点：

别盲目上云： 上云前，一定要制定清晰的战略目标，明确上云的价值和预期收益。
打破部门壁垒： IT、业务和财务团队要紧密协作，共同制定云成本管理策略，避免各自为政。
拥抱FinOps： 引入FinOps理念，将云成本优化融入到每个环节，实现业务价值最大化。
精细化运营： 利用云厂商提供的工具和仪表盘，实时监控云资源使用情况，及时发现和解决问题。
持续学习： 云技术和定价模式日新月异，要不断学习新知识，提升自身技能。
多云战略：不要把鸡蛋放一个篮子里。你的供应链得元化。

金句分享：

“比技术更可怕的，是你的云文化！”
“FinOps不是成本中心，而是价值创造中心！”
“云不是银弹，而是需要精心打磨的利剑！”

雨生提醒：

云是一把双刃剑，用好了能降本增效，用不好就会让你血本无归。所以，各位老板们，赶紧重视起来吧！别让云成本成为你出海路上的绊脚石！

互动环节：

你在云成本管理方面踩过哪些坑？欢迎在评论区分享你的经验和教训，让我们一起避坑！

转发有礼：

转发本文到朋友圈，并截图发送到“雨生云计算”公众号后台，即可参与抽奖，有机会获得价值999元的云成本优化咨询服务！

原文中英文对照翻译稿件：

Description

描述

With Big Tech hyperscalers investing billions in local data centres and the Government taking a cloud-first stand, the migration of our data and applications to cloud platforms is in full swing.

随着大型科技公司在本地数据中心投资数十亿美元，以及政府采取云优先立场，我们的数据和应用程序向云平台迁移的趋势正在全面展开。

But as David Reiss, my guest on this week’s episode of The Business of Tech, told me that moving to the cloud isn’t necessarily the panacea if you are looking to lower the ongoing costs of running your IT systems.

但正如我本周《The Business of Tech》节目的嘉宾 David Reiss 告诉我的那样，如果你希望降低运行 IT 系统的持续成本，那么迁移到云并不一定是万灵药。

The co-CEO of 30-year-old tech services firm, Equinox IT, says costs can escalate quickly in the cloud without the controls and culture in place.

拥有 30 年历史的科技服务公司 Equinox IT 的联合 CEO 表示，如果没有适当的控制和企业文化，云中的成本可能会迅速上升。

Reiss 说：“现在我们接触的大多数组织都在云中，但他们正在遭受其中的一些问题，因为他们以某种方式演变成这样，而不是最初的战略目标。”

Cloud “bill shock” is an increasing reality, not just in New Zealand but globally.

云“账单冲击”正日益成为现实，不仅在新西兰，在全球也是如此。

“There has definitely been a lot of higher [spending] than was expected. Some of the cloud pricing models appear very opaque, they appear very confusing, and it can be very difficult to figure out what is costing you money in the cloud environment if it’s not set up well to begin with,” Reiss said.

“肯定有比预期更高的支出。一些云定价模型看起来非常不透明，它们看起来非常混乱，而且如果你一开始没有设置好，就很难弄清楚什么在云环境中花费你的钱，”Reiss 说。

So what's the answer? a cultural change in our organisations where IT departmjents and business teams get on the same page about what they need to do in the cloud - and plan accordingly.

那么答案是什么？我们组织中的一种文化变革，IT 部门和业务团队在他们需要在云中做什么以及如何进行相应计划方面达成一致。

Listen to the full episode of The Business of Tech, powered by 2degrees Business, for a candid discussion of cloud realities, the human factors shaping IT outcomes, and how businesses can prepare for the next wave of digital change. Streaming on iHeartRadio or wherever you get your podcasts.

收听由 2degrees Business 提供支持的《The Business of Tech》完整剧集，以坦诚地讨论云现实、影响 IT 成果的人为因素，以及企业如何为下一波数字变革做好准备。在 iHeartRadio 上流式传输或在您获取播客的任何地方流式传输。

Transcript

成绩单

00:03 Speaker 1 Welcome back to the Business ofTech powered by two DegreesBusiness. I'm your host Peter Griffin,coming to you this week fromAuckland's innovation hub, The Grid.Today we're examining a pressingissue that resonates with techleaders across New Zealand andbeyond. Cloud bill shock. That's themoment when an organizationmigrates its applications and data tothe cloud, only to discover that theongoing costs are much higher thanexpected, prompting budgetheadaches, tough conversations, andin some cases, real financial pain. Weknow that tech companies like a WUSand Microsoft are investing billions ofdollars in New Zealand buildinghyperscale data centers. They'retouting big productivity gains for ourbusinesses and governmentdepartments moving theirapplications and data to the cloud.There are genuine performanceimprovements and cost savings to behad in doing so, but you also need toknow what you're doing because thecloud can blow up in your face. Take,for example, a recent case inWellington were a user racked up aneyewatering sixteen thousand dollarsbill after experimenting with aGoogle AI tool. The bill was refundedafter it garnered some mediacoverage. Globally, there are storiesof organizations, sometimes evenlarge multinationals, suddenly facingmonthly invoices running to tens ofmillions of dollars. Its cloud usagescales faster than anyoneanticipated. When the Silicon ValleyNews website the information wasleaked some AWS documents intwenty nineteen, they showed thatApple and other companies had seenbig spikes in their cloud cost theprevious year. That was put downtwo so called egress fees, the costsassociated with moving data out ofthe AWS cloud or to a newgeographical location. It's freetypically to put data in these clouds,it's expensive to get them out. Nowthose charges are legitimate. It costsmoney in network bandwidth to shiftlarge amounts of data. This is thenature of demand based pricingwhich underpins public cloudplatforms. Again, it pays to knowexactly what you are doing to avoidbill shock. So joining me this week isDavid Reese, co CEO of equinox It, astalwart of New Zealand's techservices sector who's worked withscores of Q organizations to helpavoid or fix precisely this kind ofscenario. David brings a wealth ofexperience and not only cloudtechnology, but also in helpingbusinesses develop the rightcapabilities, visibility and teamcollaboration. They need to ensurethat cloud investments deliver truevalue instead of nasty surprises. Sothis conversation is essentiallistening for anyone read with cloudbudgets. We're planning a migrationin the coming year. Here's theinterview with Equinox. It's DavidReese. David, welcome to thebusiness of tech. How are you doingon a rainy day in Auckland.

00:03 演讲者 1 欢迎回到由 two DegreesBusiness 提供支持的 Business ofTech。我是您的主持人 Peter Griffin，本周从奥克兰的创新中心 The Grid 向您发来报道。今天，我们将探讨一个与新西兰及其他地区的科技领导者产生共鸣的紧迫问题。云账单冲击。那是当一个组织将其应用程序和数据迁移到云时，才发现持续成本远高于预期，从而导致预算难题、艰难的对话，在某些情况下，还会造成真正的财务痛苦。我们知道，像 AWS 和 Microsoft 这样的科技公司正在新西兰投资数十亿美元建设超大规模数据中心。他们正在吹嘘我们的企业和政府部门将应用程序和数据迁移到云端的巨大生产力收益。这样做确实可以实现真正的性能改进和成本节省，但您也需要知道自己在做什么，因为云可能会在您脸上爆炸。以惠灵顿最近的一个案例为例，一位用户在尝试使用 Google AI 工具后，产生了一张令人瞠目结舌的 16,000 美元的账单。在获得一些媒体报道后，该账单被退还。在全球范围内，有组织的故事，有时甚至是大型跨国公司，突然面临每月高达数千万美元的账单。其云使用量扩展速度超过了任何人的预期。当硅谷新闻网站 The Information 在 2019 年泄露了一些 AWS 文件时，他们表明 Apple 和其他公司在上一年的云成本中出现了大幅飙升。这归因于两项所谓的出口费用，即与将数据移出 AWS 云或移至新地理位置相关的成本。通常将数据放入这些云中是免费的，但将它们移出则很昂贵。现在，这些费用是合法的。转移大量数据需要网络带宽成本。这是支撑公共云平台的需求定价的本质。同样，了解您正在做什么对于避免账单冲击至关重要。因此，本周加入我的是 equinox It 的联合首席执行官 David Reese，他是新西兰科技服务领域的杰出人物，曾与许多 Q 组织合作以帮助避免或解决此类情况。David 不仅带来了云技术的丰富经验，还帮助企业发展正确的能力、可见性和团队协作。他们需要确保云投资能够带来真正的价值，而不是令人讨厌的意外。因此，对于任何阅读云预算的人来说，这次对话都至关重要。我们计划在未来一年进行迁移。这是与 Equinox 的采访。这是 David Reese。David，欢迎来到科技商业。在奥克兰下雨天，你过得怎么样。

03:22 Speaker 2 Yeah, good, thank you Dry,thankfully.

03:22 演讲者 2 是的，很好，谢谢你干燥，谢天谢地。

03:23 Speaker 3 Take us through the history ofEquinox.

03:23 演讲者 3 带我们了解一下 Equinox 的历史。

03:26 Speaker 1 I t it's been around for a long time, astore really of the IT scene techiclarlyin Auckland and Wellington. You'vegot government clients, You've got areasonable presence in Wellington.But take us through the origin storyof Equinox.

03:26 演讲者 1 我在奥克兰和惠灵顿的 IT 场景中已经存在很长时间了，真的是一家商店。你有政府客户，你在惠灵顿有相当大的影响力。但带我们了解一下 Equinox 的起源故事。

03:39 Speaker 4 Yeah, Equinox has been around forthirty years, proudly in New Zealandonly operated and we've literally gotsome of the same clients that we didthirty years ago. And as you say,government agency, so started inWellington and then decided todiversify into Auckland. So I joinedthe company about eight and a halfyears ago now where we're lookingto change a little bit about how we'reapproaching the Auckland marketbecause as an organization, a teamat that point of six or seven people,we needed to have something thatwe're going to be famous for. So wesaid, well, look, we've been thelongest in a fact that stage onlydevots partner for Microsoft in NewZealand. Let's double down on thatwith the cloud skills we've got andactually create ourselves a positionwhich is very much about drivinggenuine business change throughthe use of cloud and DevOpstechnologies. And so that's whatwe've been doing in Auckland, andwe've been making that conversationyou know, increasingly more relevantto our Wellington clients as well.

03:39 演讲者 4 是的，Equinox 已经存在了三十年，自豪地在新西兰运营，而且我们确实有一些与我们三十年前相同的客户。正如你所说，政府机构，所以从惠灵顿开始，然后决定多元化到奥克兰。所以我大约八年半前加入了这家公司，现在我们正在考虑稍微改变一下我们进入奥克兰市场的方式，因为作为一个组织，一个当时有六七个人的团队，我们需要一些让我们出名的东西。所以我们说，好吧，看看，我们一直是新西兰微软唯一一家 devots 合作伙伴最长的时间。让我们用我们拥有的云技能加倍努力，并真正为自己创造一个职位，这个职位非常重要，即通过使用云和 DevOps 技术来推动真正的业务变革。所以这就是我们在奥克兰所做的事情，而且我们一直在让这种对话对我们的惠灵顿客户也越来越重要。

(后续内容省略，因为篇幅限制)

Original Link: https://omny.fm/shows/the-business-of-tech/the-true-cost-of-cloud-david-reiss-lifts-the-

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