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NEWS TODAY
过去三年里，比亚迪快速成长为墨西哥市场最具影响力的汽车品牌之一，这也恰逢中国车企在墨西哥市场迎来高速发展的十年周期。品牌的成长之路，离不开和墨西哥本土两大知名企业利物浦百货以及巴诺特银行的战略合作。
Over the past three years, BYD has grown into one of the most influential automotive brands in Mexico, amid a decade-long boom for Chinese automakers in the Mexican market. Part of its growth journey has been built on strategic alliances with two major Mexican enterprises: Liverpool and Banorte.
比亚迪总部位于中国深圳，官方并未对外公开完整销售数据，但墨西哥汽车经销商协会（AMDA）的非官方估算数据，可以直观体现该品牌在当地市场的市场分量。
Although the Shenzhen-based automaker does not release official sales figures, unofficial estimates from the Mexican Association of Automotive Distributors (AMDA) reflect its significant market presence in Mexico.
2026 上半年销量数据亮眼，排名稳步攀升
Standout sales data in the first half of 2026 drives steady ranking growth
2026 年上半年，比亚迪在墨西哥市场累计销量达到 33969 台。这一数据不仅领先另一个中国品牌名爵（同期销量 27800 台），更是超过了深耕墨西哥市场数十年的老牌车企福特（25019 台）与现代（26434 台）。
In the first six months of 2026, BYD recorded total sales of 33,969 units in Mexico. The figure outperforms fellow Chinese brand MG Motor (27,800 units sold in the same period), as well as long-established brands Ford (25,019 units) and Hyundai (26,434 units).
依托这份销售成绩，AMDA 统计显示比亚迪 2026 年累计市场占有率达到 4.2%，位列墨西哥汽车市场第八名。财经机构 Ve por Más 分析师亚历杭德拉・巴尔加斯表示，比亚迪的高速增长，来源于完善的产品矩阵、有竞争力的定价以及积极的扩张布局。
With this performance, AMDA ranks BYD as the eighth largest automaker in Mexico with a 4.2% cumulative market share for 2026. Alejandra Vargas, analyst at Ve por Más, attributes BYD's rapid growth to its diverse product lineup, competitive pricing and aggressive expansion strategy.
利物浦合作时期打下市场基础
The Liverpool partnership laid early market foundations
Ve por Más 分析师阿里尔・门德斯提到，比亚迪早期和利物浦百货的合作虽因未达成预设目标最终终止，但合作阶段为品牌带来了正向的市场助力。跨界合作实现客户交叉引流，为双方都拓宽了营收渠道，也让比亚迪获得了更高的区域曝光度。
Ariel Méndez, also from Ve por Más, noted that BYD's earlier partnership with Liverpool was terminated due to unmet target goals, yet the cooperation delivered positive momentum during its operation. The cross-industry alliance brought cross-selling opportunities to attract new customers, boosting overall revenue for both sides and raising BYD's regional visibility.
巴诺特银行开启新能源汽车金融合作
Banorte launches new energy vehicle financing cooperation
2026 年，比亚迪与墨西哥巴诺特金融集团达成全新合作，为旗下高端品牌腾势车型提供专属购车金融方案，贷款利率最低 7.88%，巴诺特也由此成为比亚迪在墨西哥最核心的金融合作机构。
In 2026, BYD signed a new cooperation deal with Grupo Financiero Banorte to launch exclusive financing plans for DENZA, BYD's premium luxury brand, with interest rates starting at 7.88%. Banorte has become BYD's primary financial partner in Mexico.
根据巴诺特银行公开数据，2026 年 1 至 5 月，该银行一共发放超 15000 台混动与新能源车辆的购车贷款，其中 71% 的放款订单都对应比亚迪与腾势车型。Monex 证券分析师布莱恩・罗德里格斯认为，这笔合作帮助巴诺特深耕电动车金融赛道，该行 2026 年一季度汽车信贷规模同比增长 30%，远超整体信贷 8% 的涨幅。
Banorte's data shows that from January to May 2026, the bank issued loans for more than 15,000 hybrid and electric vehicles, 71% of which were for BYD and DENZA models. Brian Rodríguez, analyst at Monex Securities, states the partnership lets Banorte deepen its layout in EV financing. The bank's auto loan portfolio grew 30% year-on-year in Q1 2026, far outpacing the 8% growth of its total credit portfolio.
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MEXCHAM continues building bridges between Mexico and China.
中国墨西哥商会将继续作为墨西哥与中国之间的桥梁，不断努力。