15 July
Incongruity
The incongruity bespeaks an underlying “fault.”
There is often a discrepancy between “what is” and what management thinks “ought to be” that represents an incongruity within an industry, a market, and a process. The incongruity may be clearly visible to the people within or close to the industry, market, or process. Insiders may notice it but think, “this is the way it has always been,” as a reason for not initiating a change. Change leaders exploit these incongruities to the organization’s advantage.
Take, for example, the unequal information in the hands of buyers and sellers of automobiles. There are a few things about buying vehicles most of us dislike. These include haggling over price, misleading ads, spending hours at a dealership while the salesperson goes back and forth between the sales manager and us, and so on. Several online organizations have created one-stop shopping for used and new automobiles with complete and accurate information about vehicles of all types, including warranties, financing, and insurance. They have leveled the playing field for consumers.
7月15日
不协调
不协调说明存在某种底层“故障”。
在一个行业、市场或流程中，现实中的“实际情况”与管理层认为“应当如此”的状态之间，常常存在差距，而这种差距正是不协调的表现。
这种不协调，行业、市场或流程内部以及附近的人往往能够清楚看见。但内部人士即使注意到了，也可能会说：“事情一直都是这样。”于是，这反而成为他们不启动变革的理由。变革领导者则会利用这些不协调，为组织创造优势。
例如，汽车买卖双方所掌握的信息并不对称。大多数人都不喜欢购车过程中的某些环节：讨价还价、误导性广告、在经销商处耗费数小时，而销售人员不断在销售经理和客户之间来回奔走，等等。
一些在线机构已经为新车和二手车创建了一站式购买平台，提供关于各种车辆的完整而准确的信息，包括保修、融资和保险等内容。它们由此为消费者创造了一个更加公平的竞争环境。
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