写那么多，真的会有客户愿意看吗？！
这是我在小红书上搜索到 2 个爆款开发信，都是几千的点赞量，我很是好奇，既然作为开发信，那么收件人肯定是新客户啊，新客户会看那么长的陌生 + 广告邮件吗？
图源：小红书
我知道你很想把自己的产品、公司、优势都介绍个遍，但是客户根本不会看这么多啊，或者干脆不看了。
我就始终信奉开发信的一个原则，那就是开门见山。简单几句话，向客户说出你的产品，给到客户有价值的内容，来吸引客户。
比起华丽的功能描述，更重要的先让客户知道你在卖什么。
具体怎么写，我觉得下面这几封邮件都挺好的。
01
真正的开门见山
Dear xxX,
Greetings.
问候什么的，简单点就行
We got your contact from my customer , and l check your website, we have so manysimilar products.
表明查过客户网站是认真对待
l am from XXX company and l am well known about your market,ope can have chance to share you the market information, and expend ourcooperation.
Product price list and new catalog will be sent if you need
说优势，熟悉市场，最后留个 CTA
02
介绍自己公司
一般详细的公司介绍，是作为第 2 轮邮件发送的。
如果第一封没回复，一定要记得再去发第二封。
Dear xxX
Greetings
This xxx from xxx which is specializing in xx products more than xx years. xxx andxxx are our distributor, we are a reliable OEM supplier.
年限很能说明公司靠谱，如果是新公司那就说别的点，总之别撒谎吹大，客户也是会背调的
We checked your website carefully and found we have many similar products, wehave faith in our products to expend your local marketPrice list and new catalog will be sent in the following mails if you need
继续说共同点，然后留 CTA
03
换位思考
如果接着上面的内容继续发，邮件可以适当长一点，如果把这封邮件当作开发信，那要删减一下。
Dear xxx,
Greetings.
This is xxx from xxx company which is specializing in xx filed over xx years, xx andxx are our distributor.
说自己是谁，如果客户有印象那就再好不过
We know you have stable supplier, but it is good for you to catch different suppliersprice and support when negotiating with your current supplier, do you agree?
换位思考，让客户货比三家
We check your website carefully and found we have many similar products,you canselect some and compare with your current supplier's.
atest items price list and catalog will be sent if you needooking forward to your further discussior
时刻不忘 CTA
04
学会催款
如果幸运的你，被客户回复了，还要了价格单，但是没有下一步？可以试试这个
Dear xxX
As you mentioned you will arrange payment on 9thJune, but few days past we haven'treceive bank slmaybe you are too busy to forget it. Could you pleasesend it?
先提醒客户，是不是忘了？
If you didn't arrange payment, could you please arrange it? Because you have goodcredit in my mind,l arange raw materials for your order, once you arrange paymentwe can produce it immediately to shorter the production time.We really need your support.
真心倾诉，心理牌
最后，说个扎心的事实。
不管你的邮件内容写的多么华丽，多么用心，只要客户不打开、不阅读你的邮件，那么回复率就永远等于 0
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