In July, Alice Sun, Founder and CEO of Orcamar Strategies, will launch her Spanish-language book Los Nuevos Globalizadores: La Ruta de China hacia los Negocios Internacionales (the Spanish edition of The New Globalizers: China’s Road Map for International Business) for the Latin American market. The book’s Latin American debut event is expected to take place in Lima, Peru, around July 24.
Los Nuevos Globalizadores: La Ruta de China hacia los Negocios Internacionales is based on Alice Sun’s years of frontline experience in supporting Chinese companies’global expansion. Over the years, Alice Sun has been deeply involved in cross-border investment, international business development, overseas project implementation, and consulting on Latin American markets. She has continuously studied how Chinese enterprises navigate internationalisation across different institutional, cultural, industrial, and market environments. The book addresses the most critical challenges Chinese companies face when expanding overseas, including market selection, strategic planning, talent management, legal and regulatory compliance, product localisation, cross-border capital arrangements, local partner selection, and the development of long-term operational capabilities.
The value of this book lies in its systematic framework for outlining the complete process of Chinese companies’ global expansion, while also presenting real-world cases that illustrate the practical challenges enterprises encounter when entering overseas markets. Covering markets across Asia, the Middle East, Africa, Europe, the United States, and Latin America, the book also examines cases from a wide range of industries, including catering, e-commerce, new energy, infrastructure, technology, manufacturing, culture, finance, and artificial intelligence. It provides Latin American readers with a comprehensive business reference for understanding the globalisation journey of Chinese enterprises. For policymakers, business leaders, and academics in Latin America, the book offers insights into how Chinese companies operate, make strategic decisions, select markets, and build partnerships with local governments, industrial parks, business associations, family-owned enterprises, legal and tax advisors, logistics providers, and research institutions. For Chinese enterprises, the book provides a practical strategic framework and valuable experience for expanding into Latin America and other international markets.
Latin American Debut in Lima: Bringing Chinese Globalisation Insights to the Spanish-Speaking World
Latin America is a key region in the global expansion strategies of Chinese enterprises and has also been a long-term focus of Orcamar Strategies. In recent years, cooperation between China and Latin America has continued to deepen across areas including trade, investment, industrial chain collaboration, infrastructure, new energy, the digital economy, and consumer markets.
Through practical exchanges, policymakers, business leaders, and academics in Latin America have shown growing interest in the internationalisation strategies of Chinese companies. They seek to better understand how Chinese enterprises make strategic decisions, organise industrial chains, enter overseas markets, and establish long-term partnerships with local governments, industrial parks, businesses, and communities.
The decision to launch Los Nuevos Globalizadores: La Ruta de China hacia los Negocios Internacionales in Lima, Peru reflects the aim of using Spanish as a bridge to help more Latin American readers gain a systematic understanding of Chinese companies’ globalisation practices, while providing a clearer foundation for communication and cooperation between Chinese and Latin American enterprises.
Published by Peru’s National Publishing House: Advancing Spanish-Language Outreach Through an Authoritative Platform
The successful launch of the book in Latin America has been made possible with the important support of Editora Perú. Officially known as Empresa Peruana de Servicios Editoriales S.A., Editora Perú is Peru’s national publishing group and operates under the state holding company FONAFE. As one of Peru’s most authoritative and publicly influential publishing institutions, Editora Perú has long been responsible for official publications, national information dissemination, legal text publishing, public academic publications, and the production of major government publications.
The core assets of Editora Perú include El Peruano, Peru’s official gazette; Andina, the Andean News Agency; Segraf, the state-owned large-scale printing system; and its book publishing division. Among them, El Peruano was founded in 1825 by Simón Bolívar, a key figure in Latin America’s independence movements. It is one of the oldest official gazettes still in operation in South America and the only legally recognised platform in Peru for the publication of laws, decrees, and official regulations. It plays an important role in the dissemination of legal texts and official information across Spanish-speaking Latin America.
Within Peru’s and the broader Spanish-speaking Latin American publishing ecosystem, Editora Perú has long published works covering law, taxation, foreign trade, history, humanities, public policy, investment guides, and official academic collections. Its publications are widely used by government institutions, embassies, universities, legal organisations, business associations, foreign trade companies, and cross-border investment institutions, serving as important references for understanding policies, regulations, investment environments, and country-specific research.
For a business book focusing on Chinese companies’ international expansion, being included in the publishing catalogue of Editora Perú and distributed across Latin America and the Spanish-speaking world carries special significance. It not only represents the recognition and support of a national-level publishing platform for Los Nuevos Globalizadores: La Ruta de China hacia los Negocios Internacionales, but also reflects the growing attention from Latin American publishing, business, and academic communities toward the globalisation strategies of Chinese enterprises.
Published and distributed by Editora Perú, Los Nuevos Globalizadores: La Ruta de China hacia los Negocios Internacionales will gain access to a broader audience of policymakers, business leaders, academics, and professionals in Peru and the wider Spanish-speaking Latin American market. Through this authoritative publishing platform, the experiences, approaches, and case studies of Chinese companies expanding globally will reach Latin American readers through a more credible channel, providing valuable insights for government officials, entrepreneurs, business associations, scholars, and professional service organisations seeking to understand Chinese enterprises.
For Orcamar Strategies, the partnership with Editora Perú represents another important step in bringing Chinese companies’ globalisation experiences to the international stage. Looking ahead, Orcamar Strategies will continue to leverage its frontline industry experience, global research capabilities, and localised networks to promote greater understanding, dialogue, and exchange around Chinese enterprises’ global expansion journeys in international markets.
Reaching 15 Spanish-Speaking Countries: Expanding Access to a Broader International Audience
Los Nuevos Globalizadores: La Ruta de China hacia los Negocios Internacionales is planned for distribution across 15 sovereign countries where Spanish is an official language, as well as related Spanish-speaking markets, covering key regions across the Americas, Europe, and Africa.
In the Americas, the distribution scope includes Mexico, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Ecuador, Peru, Bolivia, Chile, and Argentina. In Europe, it includes Spain, while in Africa it includes Equatorial Guinea.
This means that Los Nuevos Globalizadores: La Ruta de China hacia los Negocios Internacionales will begin its journey from Latin America and reach a broader Spanish-speaking world. The experiences, approaches, and case studies of Chinese companies’ global expansion will have the opportunity to be read, discussed, and referenced by government officials, entrepreneurs, investors, scholars, and professional service organisations across Spanish-speaking countries.
Adapted for Latin American Readers: Enhancing Local Relevance and Practical Value
While preserving the core framework of Chinese companies’ global expansion, the Spanish-language edition has been adapted to better reflect the reading interests and cooperation scenarios of the Latin American market, making it more relevant for policymakers, entrepreneurs, academics, and professional service organisations in the region.
The book explores key topics including how Chinese companies select target markets, develop internationalisation strategies, manage legal and regulatory compliance, arrange cross-border financing, select products, build cross-cultural management capabilities, and establish localised operations. Through a wide range of industry cases, it presents a comprehensive picture of how Chinese enterprises expand into international markets.
For Latin American readers, the book provides valuable insights into the business logic, cooperation approaches, and industrial strengths of Chinese companies. For institutions and enterprises interested in China–Latin America cooperation, it offers a new perspective for understanding the internationalisation journey of Chinese businesses.
A Comprehensive Content Framework: From Global Expansion Strategies to Industry Case Studies
Los Nuevos Globalizadores: La Ruta de China hacia los Negocios Internacionales presents a comprehensive analytical framework covering both the methodologies of global expansion and practical industry cases. The book is structured into two parts: the first focuses on fundamental approaches for enterprise internationalisation, while the second examines case studies from key industries where Chinese companies have achieved rapid global growth. Through the structure of “strategic frameworks + industry cases,” the book enables Latin American readers to develop a more systematic understanding of how Chinese enterprises enter and expand in international markets, while providing policymakers, business leaders, and academics with a clear framework for observing Chinese companies’ globalisation journeys.
The first part introduces the core approaches to enterprise internationalisation, covering key areas such as market selection, corporate management, talent management, legal and regulatory compliance, and product localisation. These topics are applicable across different global markets and are closely connected to the practical challenges Chinese companies encounter when entering Latin America. Before expanding overseas, companies need to evaluate factors including the target market’s policy environment, industrial foundation, consumer demand, supply chain conditions, and potential local partners. After entering a market, they must further address challenges related to local team building, cross-cultural communication, regulatory compliance, product adaptation, and long-term operations.
Through real-world cases, the book illustrates the specific challenges companies face during international expansion, helping readers understand the realities of Chinese enterprises’ globalisation journeys. For Latin American readers, these discussions provide insights into why Chinese companies place importance on market research, government engagement, industrial park resources, local partnerships, and long-term trust building. For Latin American entrepreneurs, business associations, and professional organisations seeking cooperation with Chinese companies, the book also offers practical references for identifying cooperation models, reducing communication barriers, and establishing sustainable partnerships.
The second part focuses on nine major industries, including catering, e-commerce, new energy, infrastructure, technology, manufacturing, culture, finance, and artificial intelligence. These sectors represent areas where Chinese companies have expanded rapidly in recent years and where significant cooperation potential exists with Latin American markets. Through analysis of different countries and industry scenarios, the book examines how Chinese enterprises bring their industrial capabilities, technological advantages, supply chain expertise, and business models into overseas markets, while adapting and localising their operations.
In its discussion of Latin American markets, the book places particular emphasis on cases from Mexico and Brazil, while also exploring cooperation opportunities across the region in areas such as energy, e-commerce, tourism, manufacturing, and consumer markets. Through these cases, readers can gain a deeper understanding of how Chinese companies adapt their strategies based on local industrial structures, consumer behaviours, policy environments, and cultural characteristics when entering overseas markets.
The global expansion of Chinese enterprises is not simply about replicating domestic experiences in foreign markets. Instead, it involves continuously reinterpreting markets, reorganising resources, and building new partnerships in response to the unique conditions of each country.
6月9日中巴金融合作释放新信号：哪些巴西机构可能进入熊猫债市场？
36氪采访鲸纬咨询CEO孙心悦: 解锁巴西市场，机遇藏在 “复杂规则” 里
The book also highlights that different countries have distinct market conditions and institutional environments. Mexico, Brazil, the Caribbean, and other Latin American markets each have their own characteristics in terms of industrial foundations, regulatory frameworks, consumption structures, logistics systems, business environments, and cooperation networks. Therefore, companies need to develop tailored strategies for different markets by leveraging local resources and working with suitable partners. For Chinese enterprises, this means conducting thorough regional research before entering overseas markets. For Latin American partners, gaining a better understanding of the decision-making logic and cooperation approaches of Chinese companies can help both sides advance business projects more efficiently and build more effective partnerships.
In addition, the book places particular emphasis on compliance and localisation as essential components of enterprise internationalisation. When entering Latin American markets, companies need to understand local laws, taxation systems, labour regulations, environmental requirements, industry access policies, and business practices. Likewise, Latin American companies seeking to engage with the Chinese market need to develop a better understanding of China’s institutional environment, industrial ecosystem, and approach to business cooperation. Compliance capabilities, localisation capabilities, and cross-cultural communication skills are becoming increasingly important foundations for the long-term and sustainable development of enterprises.
Through the perspectives presented above, Los Nuevos Globalizadores: La Ruta de China hacia los Negocios Internacionales aims to provide Latin American readers with a practical framework for understanding the globalisation of Chinese enterprises. The book not only highlights the achievements of Chinese companies in global industries, technology, trade, and business models, but also examines the decision-making logic, partnership models, and implementation approaches behind their expansion into international markets.
For policymakers, business leaders, and academics in Latin America who are interested in Chinese enterprises, seeking to connect with Chinese resources, and promoting China–Latin America cooperation, this book offers significant research value and practical insights.
Global Recognition and Endorsements: Support from Latin American Policymakers, Business Leaders, and Academics
Los Nuevos Globalizadores: La Ruta de China hacia los Negocios Internacionales has received endorsements from numerous policymakers, business leaders, and academics worldwide. The group of recommenders spans China, North America, Europe, Latin America, the Middle East, and Southeast Asia, representing expertise across fields including macroeconomics, financial policy, cross-border investment, industrial development, government coordination, financial systems, cultural adaptation, supply chain management, and localisation strategies.
Among the recommenders are several Latin American government representatives, entrepreneurs, business association leaders, and scholars. They have evaluated the book’s practical value from perspectives including Latin American market development, China–Latin America industrial cooperation, localised business operations, cross-cultural communication, and international trade and investment.
This broad network of endorsements reflects the growing attention from the international policymaking, business, and academic communities toward the global expansion of Chinese enterprises. It also provides important recognition for Los Nuevos Globalizadores: La Ruta de China hacia los Negocios Internacionales as it enters Latin American and Spanish-speaking markets.
多国专家联袂推荐：《决胜出海》为何成为中国企业全球化必读书？
林新伟《决胜出海》推荐序：一本写给中国企业决策者的全球化实战手册
袁志军《决胜出海》推荐序：真正的全球化，不是走得远，而是落得深
孙明春博士《决胜出海》推荐序：在全球经济结构转型中，重建中国企业的国际化认知与行动框架
New Chapter on AI Global Expansion: A Methodology for Overseas Institutions to Engage with Chinese AI Companies
Los Nuevos Globalizadores: La Ruta de China hacia los Negocios Internacionales incorporates new content on the global expansion of Chinese artificial intelligence (AI) companies in response to global industrial transformation. The book includes a dedicated section that systematically examines how different overseas stakeholders—including governments, industrial parks, free trade zones, local enterprises, professional service organisations, and universities and research institutions—can establish cooperation mechanisms with Chinese AI companies.
This section represents an important methodological chapter of the book for readers in Latin America and the Spanish-speaking world. As artificial intelligence, computing infrastructure, cross-border e-commerce, smart manufacturing, and digital operations continue to accelerate globally, demand from overseas markets for Chinese AI technologies, intelligent tools, and digital solutions is steadily increasing. Many countries and regions are seeking to leverage the technological capabilities of Chinese AI companies to address gaps in digital infrastructure, intelligent operations, industrial digitalisation, and public service platform development.
The book provides an in-depth analysis of cooperation pathways between local governments and Chinese AI companies. For local governments, the digital economy and computing infrastructure have become increasingly important components of long-term development strategies. Chinese AI companies have accumulated extensive practical experience in areas such as large language models, AI agents, computing infrastructure deployment, cross-border e-commerce tools, digital supply chains, and industrial operation systems. These capabilities can help local markets strengthen digital infrastructure, promote industrial upgrading, and attract cross-border manufacturing, e-commerce, and service-oriented enterprises.
Industrial parks and free trade zones are also key stakeholders examined in this section. Traditionally, industrial parks have relied primarily on physical infrastructure such as factories, warehouses, land resources, and basic facilities to attract investment, resulting in increasingly similar competition models. As overseas enterprises demand stronger capabilities in digital operations, inventory management, compliance management, multilingual marketing, and customer services, industrial parks that introduce established Chinese AI service providers can enhance their attractiveness to investors and improve enterprise retention. By developing park-level AI service platforms, small-scale computing infrastructure centres, and dedicated service windows for Chinese enterprises, industrial parks can evolve from basic physical platforms into integrated digital industrial service ecosystems. Local enterprises, legal and tax service providers, compliance consultants, logistics companies, industrial chain service providers, and small and medium-sized supporting enterprises can all become important partners for Chinese AI companies expanding overseas. Local businesses can leverage Chinese AI tools to improve marketing, customer service, supply chain management, and operational efficiency. Professional service organisations can enhance their cross-border compliance, document processing, data analysis, and client service capabilities through AI applications. Logistics and supply chain companies can improve inventory management, transportation coordination, order processing, and cross-border fulfilment through intelligent systems.
In addition, universities and research institutions are incorporated into the cooperation framework. For countries and regions seeking to develop digital economies and AI industries, universities, research institutes, and innovation centres can collaborate with Chinese AI companies on talent development, technological exchange, industrial research, and application testing, creating closer connections between AI technologies and local industry needs.
鲸纬咨询参加人工智能全生态链专业展览会，关注AI终端化与全球化落地
Building China–Latin America Business Connections Through Knowledge Sharing
The Latin American launch of Los Nuevos Globalizadores: La Ruta de China hacia los Negocios Internacionales represents an important step in Orcamar Strategies’ efforts to bring the practical experience of Chinese enterprises’ global expansion to international audiences.
Orcamar Strategies has long supported Chinese companies entering markets across Latin America, the Middle East, Southeast Asia, Central Asia, and Europe. The company provides comprehensive services covering overseas expansion strategies, industry research, market entry, government and institutional engagement, overseas partner selection, and project implementation. By continuously focusing on the real needs of companies expanding internationally, Orcamar Strategies helps enterprises better understand target markets, connect with local resources, and establish long-term partnerships.
Looking ahead, Orcamar Strategies will continue leveraging its frontline experience, global research capabilities, and local networks to help more international markets understand the experience of Chinese companies’ global expansion. At the same time, the company aims to help more Latin American partners better understand Chinese enterprises, connect with Chinese resources, and participate in new opportunities emerging from China–Latin America cooperation.
In July, Los Nuevos Globalizadores: La Ruta de China hacia los Negocios Internacionales will begin its journey from Lima, Peru, reaching readers across Latin America and the broader Spanish-speaking world. Orcamar Strategies looks forward to joining policymakers, business leaders, and academics in witnessing a new stage of Chinese enterprises’ globalisation.
Orcamar Strategies at a Glance
Key Events：
链通中拉，共赴链博｜鲸纬咨询亮相第四届中国国际供应链促进博览会首日
鲸纬咨询出席第六届全国区域国别论坛，企业出海与学术研究双向赋能
合规成为出海底线：鲸纬咨询创始人及CEO孙心悦女士受邀在东南大学演讲
鲸纬咨询参加2026中国—墨西哥经贸研讨及产业供需（南京）对接会
鲸纬咨询走进北京语言大学，分享中国企业拉美出海趋势与西语人才培养路径
鲸纬咨询创始人及CEO孙心悦担任拉美清华减贫营导师，助力青年探索可持续减贫方案
鲸纬咨询创始人及CEO孙心悦获聘浙江外国语学院行业导师，并受邀于拉美概览课程进行主题分享
鲸纬咨询参加人工智能全生态链专业展览会，关注AI终端化与全球化落地
鲸纬咨询参加HKAB Kazakhstan Forum，聚焦与哈萨克斯坦合作交流
鲸纬咨询珠海峰会科技合作圆桌：共探中墨新能源与智能制造的未来
鲸纬咨询业务版图于墨西哥再拓两城，瓜达拉哈拉与蒙特雷办公室正式投入运营
Book Signing Event for The New Globalizers: China's Road Map for International Business：
鲸纬咨询圆满举办中国企业出海墨西哥暨《决胜出海》墨西哥城首发交流会
鲸纬咨询 X 中科社 X 北京国贸建投书局：《决胜出海》新书北京分享会
超万人在线、1500+册新书首印版售罄：9.25《决胜出海》刘润直播间线上发售
Global Expansion Services Guide：
鲸纬咨询—品牌营销与本地化传播企业拉美出海落地指南及服务手册
出海拉美正当时：在不确定的地缘经济中，寻找矿业发展的“安全港”
鲸纬咨询2026年5月内参：中美会晤前瞻，对中国企业出海的三重影响
Global Expansion Trends Watch：
鲸纬出海热词观察2026第十期 | 从AI主线到区域轮动，海外关注正在进入精细化阶段
鲸纬出海热词观察2026第九期 | 从AI主线到国别分化，全球关注正在重新分层
鲸纬出海热词观察2026第八期 | AI稳居主线，区域关注转向美国、欧洲与非洲
鲸纬出海热词观察2026第七期 | AI延续主线，美国与非洲领跑区域热度，欧洲与东南亚国别关注升温
鲸纬出海热词观察2026第六期 | AI牵引产业链，非洲升温，东南亚制造带延续
鲸纬出海热词观察2026第五期 | 全球市场再排序：技术热度延续，国别机会加速显现
鲸纬出海热词观察2026第四期 | 全球市场进入再识别周期：从产业主线到国别功能的出海新信号
鲸纬出海热词观察2026第三期｜AI牵引产业链联动，非洲升温与多区域分层同步展开
鲸纬出海热词观察2026第二期 | AI高位稳固，区域热度再分层，拉美国别机会继续上行
鲸纬出海热词观察2026第一期 | 从行业风口到区域落点：企业出海关注重心正在迁移
About Orcamar Strategies
Orcamar Strategies is a professional consulting firm specialising in global expansion strategies for enterprises and institutional asset allocation. Through systematic and full-spectrum consulting services, the company is committed to helping businesses achieve sustainable growth and long-term development in global markets. Guided by its core values of forward-looking innovation, inclusive collaboration, and human-centred development, Orcamar Strategies provides clients with forward-thinking, innovative, and actionable solutions across areas including geopolitical risk assessment, overseas market entry, investment advisory, government and institutional engagement, and local resource integration. By leveraging deep market insights and global networks, Orcamar Strategies helps enterprises identify optimal pathways, navigate complex and diverse international environments, and create sustainable business value.
