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关注!MBB招聘风向有变!

关注!MBB招聘风向有变! 咨询头条
2026-07-07
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2026年7月1日,美国商学院权威媒体Poets&Quants发布了一篇深度报道,标题为《The MBB Aren‘t Hiring Fewer MBAs – They’re Hiring Different Ones文章围绕“顶尖咨询公司是否真的在缩减招聘规模”这一话题展开,通过对贝恩、麦肯锡、波士顿咨询三位招聘负责人的独家采访,揭示了MBB招聘的真实趋势。
报道的核心结论是:MBB并非在减少招聘,而是改变了招聘逻辑——候选人画像正在从“通用型人才”向“具备细分专业能力的人才”转变。与此同时,招聘周期显著拉长、AI工具的广泛应用也对求职者提出了更高要求。原文翻译如下:
为挤进头部咨询公司,Emilie Busquet走过这样一条艰辛之路:整整四个月,平均每周十五小时用于求职准备、完成五十场模拟面试、和多家意向企业内部员工开展数十次沟通交流。
彼时她正就读管理学硕士最后一年,本就课业繁重,还要挤出时间完成高强度求职安排,这番付出显然收获了回报。今年春季,这位法国北方高等商学院的学生,成为同届极少数拿到竞争白热化的“三大咨询巨头”(简称MBB)录用机会的人之一,三大巨头分别为麦肯锡、贝恩、波士顿咨询。
“投递简历、对接人力资源部门时,你就能切身感受到竞争的激烈。我参加过几场战略咨询行业女性交流活动,能清晰看到有不计其数的人和你有着相同的求职目标。”她说道。
Busquet的坚持最终换来了理想结果。她一共投递了15家咨询公司,收到5家面试邀请,最终拿到了自己首选企业的录用offer。但即便投入大量时间筹备,也未必能拿下顶尖岗位。另一所商学院和她搭档练习案例面试的同学,投递20家企业,仅获得两场面试机会。
Nicolas Verga将于今年夏天完成欧洲工商管理学院工商管理硕士学业,今年秋季也将入职一家MBB企业,他也印证了当下白热化的求职竞争。“我们一届共有500名学生,其中大约三分之二都想进入咨询行业,可想而知,所有人都会投递MBB三大巨头。
Verga认为,自己的过往履历让他脱颖而出:持有经济学学位,还有五年工业项目相关工作经验。“我观察所有拿到录用offer的人,都具备某一垂直细分领域的专业能力。
每年,全球各大顶尖商学院都会有数千名毕业生选择咨询行业作为就业方向。三大咨询巨头吸纳了这其中的大量人才,工商管理硕士更是其核心招聘群体。近期各类新闻头条都在宣称,顶尖咨询公司正在缩减招聘规模。倘若该说法属实,将会引发一系列连锁影响,从学生的助学贷款规划、实习求职策略,再到商学院课程设置,都会随之发生改变。
那么三大咨询巨头是否真的在减少应届生招聘名额?企业理想的候选人画像是否已经改变?人工智能与地缘政治带来的行业压力,又会如何重塑招聘流程与招聘周期?针对第一个问题,各大头部咨询公司给出了明确的否定答复。
贝恩合伙人、分管咨询顾问招聘与人才吸纳的执行副总裁Keith Bevans表示:“整体就业市场收紧,但我们的招聘规模保持高位”。他补充道:“明年夏季的暑期助理招聘规模将创下公司历史第二高,本次招聘目标同比实现两位数增长。”和其他大型咨询企业一样,贝恩不会对外披露具体招聘人数。
Bevans已在贝恩任职近三十年,他表示:公司整体招聘规模增幅和往年基本持平,工商管理硕士在新员工中的占比也维持相对稳定。真正发生变化的是行业资深人才招聘板块,在我任职的这些年里,贝恩这块业务每年都保持两位数增长。”
麦肯锡的招聘情况与之相近。麦肯锡合伙人、全球人才招募联合负责人Blair Ciesil说道:“我们十分清楚当下市场充斥着招聘放缓的舆论,但我们的实际招聘情况恰好与之相反。我们对初级咨询顾问的人才需求前景十分乐观。”
和贝恩相同,麦肯锡不会公开具体招聘数据,但Ciesil透露,公司实习生与全职正式员工的年度招聘目标均同比上涨,同时她预计明年招聘规模会继续扩大。“工商管理硕士始终是我们极具吸引力、不可或缺的人才储备。”
她提到,麦肯锡面向工商管理硕士的招聘岗位中,绝大多数为暑期实习生岗位,全职岗位名额更少,筛选标准也更为严苛。她称:“我们针对工商管理硕士的招聘工作会提前一整年启动,这也是招聘工作的一大难点。所有企业的招聘周期都长达12至18个月,我们提前敲定录用人员,却无法预判12到18个月之后的市场环境。
波士顿咨询全球人才招聘负责人Brian Myerholtz表示,公司咨询顾问的招聘规模符合历史常规增长水平,长期走势稳定,年增幅稳定在高个位数至低两位数区间。
伦敦商学院就业中心执行主管Zoe McLoughlin表示,这所公认的欧洲顶尖商学院,今年拿到MBB录用通知的学生人数和往年持平。但她指出,招聘市场出现了两处显著变化。
“各大企业现阶段都在审慎思考,初级人才应当如何与人工智能辅助工具协同开展工作。”她谈道,“放到工商管理硕士招聘层面来看,企业如今更看重候选人的细分专业能力几年前,企业更青睐全能通用型人才,现在他们会比以往更加关注学生攻读工商管理硕士之前的从业背景。
她还观察到招聘周期出现了整体性拉长,她认为部分原因是求职流程中人工智能工具的应用愈发普遍。
“企业增设了多轮考核环节,延长并复杂化面试流程,只为筛选出真实适配岗位的候选人。”落实到实际求职环节,这意味着整套招聘流程耗时大幅增加。以往两到三周就能走完全部流程,如今往往要耗费数月。随之而来的是录用通知发放时间整体延后。“过去,半数学生在入学次年1月前就能拿到工作offer;现在要等到入学第一年的六七月。
但即便是顶尖商学院,求职趋势也并非完全统一。剑桥大学贾奇商学院整体进入咨询行业的毕业生人数有所下滑:如今仅有约20%应届毕业生选择咨询赛道,几年前这一比例为三分之一。
大批学生不再优先选择咨询行业,转而投身实体产业与科技领域。”贾奇商学院就业主管Sadia Cuthbert说道。她透露,2025年吸纳该校毕业生最多的企业是TikTok。但三大咨询是咨询赛道里唯一逆势上涨的板块。“去年,大部分学生都入职了其他咨询公司,不过今年入职MBB的学生数量有所上涨。”她同时认为,MBB偏好的候选人画像正在发生改变即便这些新人最终会进入通用咨询项目,企业招聘时也优先录取具备细分领域专长的人才。”她补充道:当下科技、医疗背景候选人最受欢迎,这一招聘趋势还会持续下去”。

《The MBB Aren‘t Hiring Fewer MBAs – They’re Hiring Different Ones”》原文如下:


Four months, fifteen hours a week of prep on average. Fifty mock interviews. Dozens of conversations with contacts at prospective employers. This was Emilie Busquet’s path into a top consulting firm.


Her intensive schedule, which came on top of a full course load in her final year of a Master’s in Management, clearly paid off. This spring, the EDHEC student was among a few in her cohort to land a job at one of the hyper-competitive ‘Big Three’ firms, also known as the MBB: McKinsey, Bain and BCG.


“You can sense the competition when you’re applying and speaking to HR. I’ve done some women in strategy events. You can see how many people want to do the same thing as you,” she says.


In Busquet’s case, her persistence paid off. Of 15 consultancies she applied for, she was invited to interview for five, ultimately scoring a job offer at a top choice. But all those hours of work don’t guarantee a top job. A case partner from another business school applied to 20 firms and got only two interviews.


EVERYONE APPLIES TO THE MBB

Nicolas Verga, who graduates this summer from an MBA at INSEAD and will also head into an MBB role this autumn, attests to the stiff competition. “Out of our cohort of 500 maybe two-thirds want to go into consulting – and you can imagine everyone applies to the MBB.”


Verga credits his background, including an economics degree and five years working on industrial projects, with helping him stand out. “In my observation of the people who got the jobs is, they’re somehow vertically specialized.”


Each year, thousands of students graduate the world’s leading business schools and head into consulting jobs. The Big Three absorb a substantial portion of this talent, particularly out of the MBA. If you believe recent headlines, there’s been a cooldown in hiring by these top consultancies. If true, the knock-on effects could be significant, from shaping student loan decisions to internship strategies to curricula.


So are the Big Three in fact hiring fewer graduates? Has the ideal candidate profile changed? How are AI and geopolitical headwinds shaping the recruiting process and hiring timelines?


MBB SAYS HIRING GOING STRONG


To the first question, the answer from top consultancies is a hard no.


“It’s a tight job market, but our hiring is quite strong,” says Keith Bevans, a partner at Bain and executive vice president for consultant recruiting and talent acquisition. “Next summer is our second largest summer associate class ever,” with the recruitment target up in double digits, he adds. Like other big firms, Bain doesn’t disclose exact figures.


But Bevans says growth is “mostly on par” with recent years, with the proportion of hires coming from the MBA also relatively stable, according to Bevans, who has been at the company nearly three decades. “What has changed is we’ve added industry hires – Bain’s been adding double-digit growth each year in my time here.”


‘WE’RE THE COUNTERNARRATIVE’

It’s a similar story at McKinsey. “We’re so aware of narrative now around hiring slowdown – but we’re the counternarrative,” says Blair Ciesil, a partner at the firm and its global co-lead for talent attraction. “We’re quite bullish on demand for entry level consultants.”


Like Bain, McKinsey doesn’t share exact numbers, but Ciesil says its year-on-year hiring targets for both interns and full-time hires are up – and she expects them to grow again next year. “MBAs will remain an attractive talent pool for us and a critical one,” she says.


She notes that the “bulk” of its MBA hiring is for summer intern roles, with a smaller and more selective pool for full-time hires. “For MBA hiring we’re doing things a full year out. That’s part of the challenge…all firms have 12 to 18-month cycle where we’re hiring people before they start working and we don’t know how world will look in 12 to 18 months.”


At BCG too, consultant hiring is “in line with historic norms and growth”, which has been “steady and consistent” in the “high single digits to low double digits” over the longer term, says Brian Myerholtz, its global talent acquisition lead.


THE VIEW INSIDE B-SCHOOLS

For London Business School, arguably the top ranked school in Europe, MBB hiring is “on par” with previous years, says Zoe McLoughlin, executive director of its career center. But she says there have been two notable shifts.


“Firms are in a thoughtful phase at the moment about how does junior talent fit with AI augmentation,” she notes. “If I think of MBA hiring, there’s a preference for expertise. A few years ago, it was very much a generalist profile. Now they’re certainly more interested in students’ pre-MBA profiles than in the past.”


She has also observed a broader shift in timelines, something she attributes in part to the increasing use of AI in the application process.


“There’s a few more steps and stages to make interviews longer and more complex to try to get to the authentic candidate.” In practice, this means the hiring process has lengthened. Rather than a two to three-week turnaround, it can last months. As a result, offers are coming in later. “In the past, 50 percent of the class might have a job by January – now that’s June-July in their first year.”


AT CAMBRIDGE, A TURN TO TECH

But the picture isn’t uniform, even across top schools. At Cambridge’s Judge Business School, consulting hiring is down overall: some 20% of the graduating class now heads into the sector, versus a third a few years ago.


“There’s a big shift away from consulting into industry and tech,” says Sadia Cuthbert, Judge’s director for careers. Its biggest employer in 2025 was TikTok, she notes. But the MBB are an exception to that retreat. “Last year, the majority of students went into other consulting firms,” she says. “Though numbers have increased into MBBs this year.”


She also believes the profile of the typical MBB hire is changing. “They’re recruited off the back of specialisms, though they’re going into the generalist program,” she notes, adding there’s been “a lot of tech, healthcare, and I think that’s going to be the way going forward.”





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