海外事业部召开年中市场营销工作会议- 大数跨境

中国二十二冶集团海外工程分公司

2026-07-06

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为严格落实中国二十二冶近期关于海外业务发展的各项部署与工作指导意见，切实将各项工作转化为事业部的落地行动，7月5日，中国二十二冶海外事业部组织召开2026年年中市场营销工作会议，会议旨在全面复盘上半年海外市场开拓成果，精准研判当前海外营销形势，清晰部署下一阶段重点任务，进一步凝聚全员共识、压紧压实营销责任，抢抓海外市场发展机遇，强化内外协同联动，以务实举措统筹谋划下半年攻坚举措。海外事业部总经理、党委副书记郭孔松出席会议并作工作部署，总经理助理刘跃齐主持会议。

向上滑动阅览英语翻译

To fully implement the recent arrangements and work guidelines issued by MCC22 regarding overseas business development, and translate all relevant requirements into actionable plans for the Division, the Overseas Engineering Division of MCC22 convened its 2026 Mid-Year Marketing Work Conference on July 5. The conference comprehensively reviewed the overseas market development achievements of the first half of the year, conducted an accurate analysis of the current overseas marketing landscape, clarified key tasks for the next stage, further unified all staff’s understanding, consolidated marketing responsibilities, seized opportunities for overseas market expansion, strengthened internal and external coordination, and formulated practical plans for the second-half-year campaign. Guo Kongsong, General Manager and Deputy Party Secretary of the Division, attended the conference and delivered work arrangements, while Liu Yueqi, Assistant General Manager, presided over the meeting.

郭孔松传达中国二十二冶年中营销会议精神，宣贯两项核心要求：一是国内项目资源趋紧，要聚力攻坚海外市场，健全海外项目跟踪统筹机制，建强专业化营销队伍；二是现阶段营销领域仍存在多项突出问题，现有整改推进力度有待增强。

会议全面研判全年营销形势严峻，确定下半年营销工作的主攻方向。为全方位夯实海外营销体系，郭孔松提出部署七大重点攻坚举措：

向上滑动阅览英语翻译

Guo Kongsong conveyed the spirit of the Mid-Year Marketing Conference of MCC22 and announced two core requirements. First, given tightening domestic project resources, the Division must focus intensive efforts on tapping overseas markets, improve a comprehensive tracking and coordination mechanism for overseas projects, and build a professional marketing team. Second, prominent problems persist in current marketing operations, and rectification efforts need to be intensified. The conference judged that the full-year marketing situation will remain challenging, and defined the primary directions for marketing work in the second half of the year. To comprehensively strengthen the overseas marketing system, Guo Kongsong put forward seven key campaign measures as follows:

构建海内外一体化项目信息挖掘研判体系，打通资源渠道，联动海外驻外机构全域摸排市场线索，形成集中归集、分级研判、专人跟进的闭环管理模式，切实提升市场走访实效与信息转化效率。

健全全流程标准化投标管控机制，固化投标全周期专项会议制度，压实商务审核把关责任，针对重大项目建立跨部门协同专班，理顺内部统筹联动流程。

深化内外协同合作体系建设，前置项目可行性研判规避资源浪费，常态化维护外部合作单位关系，持续夯实企业市场协同根基与行业话语权。

建立重点项目常态化调度报送机制，完善向上汇报渠道，固定班子周度项目研讨议程，实现市场堵点难点快速归集、高效决策处置。

推进组织架构系统性优化重塑，精简部门编制、严控人员总量，资源全面向前端营销倾斜，明晰各中心职能定位，简化内部管理流程，打造轻量化、专业化业务运行体系。

有序推进海外属地机构实体化培育，依托优质落地项目赋能区域实体公司建设，稳定核心骨干团队，储备属地各专业条线人才，强化海外自主经营能力。

树牢实干实效的营销政绩导向，摒弃形式主义，以订单签约落地为核心标尺，依托存量在执项目构建区域良性经营循环，集中攻坚标杆大项目，多方补充订单缺口，全力冲刺全年签约目标。

向上滑动阅览英语翻译

Establish an integrated domestic and overseas system for discovering, collecting and evaluating project information. Expand resource channels, coordinate overseas resident institutions to conduct full-scale screening of market leads, and form a closed-loop management model featuring centralized collection, tiered evaluation and dedicated follow-up, so as to effectively improve the efficiency of market visits and information conversion.

Improve a standardized whole-process bid management and control mechanism. Formalize special meetings covering the entire bidding cycle, enforce accountability for commercial review and verification, set up cross-departmental coordination task forces for major projects, and streamline internal coordination procedures.

Deepen the development of internal and external coordination systems. Conduct advance feasibility studies on projects to avoid resource waste, maintain regular communication with external partners, and continuously consolidate the Division’s market coordination foundation and industry influence.

Formulate a regular reporting and scheduling mechanism for key projects. Optimize upward reporting channels, set fixed weekly project discussion agendas for the leadership team, and enable rapid collection and efficient decision-making on bottlenecks and difficulties in market development.

Push forward the substantive development of overseas local institutions in an orderly manner. Leverage high-quality completed projects to support the development of regional entity companies, stabilize core backbones, reserve local talents across all professional lines, and enhance independent overseas operation capacity.

Foster a performance-oriented marketing culture centered on tangible results. Eliminate formalism, take signed order volume as the core assessment standard, build sound regional operation cycles based on ongoing existing projects, concentrate efforts on securing landmark large-scale projects, fill order gaps through multiple channels, and strive to hit the full-year order signing targets.

会议要求市场营销中心梳理汇总本次会议查摆的各类问题，实行清单化消项管理，各业务板块全面贯彻落实会议工作安排，紧抓海外市场发展窗口期，补齐营销发展短板，全力以赴完成全年营销攻坚任务。

向上滑动阅览英语翻译

The conference required the Marketing Center to sort out all problems identified during the meeting and implement list-based closed-loop rectification. All business segments shall fully carry out the work arrangements laid out at the conference, seize the window period for overseas market growth, shore up weak links in marketing development, and make every effort to fulfill the full-year marketing campaign targets.

会上，事业部班子成员围绕营销工作提出了建议和要求；市场营销中心和各境外办事处汇报了2026年上半年营销工作指标情况、营销工作存在的问题及下半年重点工作安排；相关部门结合自身业务和海外市场营销工作进行发言。

向上滑动阅览英语翻译

At the meeting, members of the Division’s leadership team put forward suggestions and requirements concerning marketing work. The Marketing Center and all overseas offices reported the completion of marketing targets, existing challenges and key work plans for the second half of 2026. Relevant departments also shared their insights on overseas marketing based on their respective business scopes.

刘跃齐主持会议

事业部领导分别提出建议要求

各境外办事处分别汇报

海外事业部助理级以上领导，机关各部门负责人，市场营销中心全体人员、各境外办事处负责人及市场相关人员通过现场及视频方式参加会议。

向上滑动阅览英语翻译

Assistant-level and above leaders of the Division, heads of all functional departments, all staff of the Marketing Center, heads of overseas offices and relevant marketing personnel attended the conference via on-site and video links.

中国二十二冶集团

海外事业部

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中国二十二冶集团海外工程分公司

中国二十二冶集团海外工程分公司是中国二十二冶集团旗下主营海外工程业务的平台公司，海外市场开发和项目施工管理同步推进。在助力“一带一路”建设的同时，架起中外各国友谊的桥梁。

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中国二十二冶集团海外工程分公司中国二十二冶集团海外工程分公司是中国二十二冶集团旗下主营海外工程业务的平台公司，海外市场开发和项目施工管理同步推进。在助力“一带一路”建设的同时，架起中外各国友谊的桥梁。

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