2026年4月2日，美美上海Beauty Shanghai 2026 化妆品及消费品精品展（春季）与气味上海Notes Shanghai 2026香水香氛精品展（春季）于上海西岸国际会展中心正式启幕。
On April 2, 2026, Beauty Shanghai 2026 Spring Cosmetics & Consumer Goods Boutique Exhibition and Notes Shanghai 2026 Spring Perfume & Fragrance Boutique Exhibition officially opened at the West Bund International Convention and Exhibition Center in Shanghai.
图 / 美美上海2026春季展展会首日现场
Photo / Beauty Shanghai 2026 SS Day 1
本届美美上海×气味上海共云集海内外100+美业品牌、200+精品香水香氛品牌，并有200+新品在展会期间首发。
开幕首日，现场人潮涌动、气氛热烈，两大展会共迎来近4000名专业观众，共同见证本届展会的精彩开启。
This year, Beauty Shanghai × Notes Shangha brings together more than over 100 beauty brands and 200 boutique fragrance brands from China and abroad, with more than 200 new products making their debut during the exhibition.
On the opening day, the venue was bustling with energy as the two exhibitions welcomed nearly 4,000 professional visitors, who gathered to witness the exciting launch of this season’s event.
直击美美上海
开幕现场
LIVE FROM
THE OPENING SCENE
OF BEAUTY SHANGHAI
图 / 美美上海2026春季展展会首日现场
Photo / Beauty Shanghai 2026 SS Day 1
当下，我们正处在一个多元审美共存的时代。技术的发展使产品形态不断更新，而真正赋予品牌独特性的，往往是其背后的文化叙事。美美上海2026春季展全新主题「文化之美 Beauty of Culture」旨在深入到那些赋予产品意义、并在时间中不断演进的文化脉络里，并在文化的流动中与行业一同重新理解“美”。
4月2日上午，中国日用化工协会副理事长秘书长徐茹女士，BeautyNEXT 主编周尧 ，品牌星球创始人赖永锋，BeautyMatter 联合创始人兼总裁 John Cafarelli ，精致传媒CEO Charlie Gu 共同出席美美上海2026春季展开幕式，并预祝展会顺利进行。
We are now living in an era where diverse aesthetics coexist. While technological advances continually reshape product forms, what truly gives a brand its distinct identity is often the cultural narrative behind it. The theme “Beauty of Culture” seeks to explore the cultural contexts that give meaning to products and evolve over time, offering a renewed understanding of “beauty” through the flow of culture.
On the morning of April 2, Ms. Xu Ru (Secretary-General of China Daily Chemicals Association), Yao Zhou (Editor-in-Chief of BeautyNEXT), Brian (Founder of Brandstar), John Cafarelli (Co-Founder & President, BeautyMatter), Charlie Gu (CEO of JINGZHI Media Group), jointly attended the opening ceremony of Beauty Shanghai 2026SS and extended their best wishes for a successful event.
图 / 中国日用化工协会副理事长秘书长徐茹女士
Photo / Ms. Xu Ru, Secretary-General of China Daily Chemicals Association
图 / BeautyNEXT 主编周尧
Photo / Yao Zhou，Editor-in-Chief of BeautyNEXT
图 / 品牌星球创始人赖永锋
Photo / Brian，Founder of Brandstar
图 / BeautyMatter 联合创始人兼总裁 John Cafarelli
Photo / John Cafarelli， Co-Founder & President, BeautyMatter
图 / 精致传媒CEO Charlie Gu
Photo / Charlie Gu，CEO of JINGZHI Media Group
DAY 1
精彩活动回顾
HIGHLIGHTS FROM DAY 1
1/
美美论坛 ×
BEAUTYMATTER & 精致传媒
BEAUTY FORUM × BEAUTYMATTER
& JINGZHI MEDIA GROUP
本届美美上海，我们重磅推出「美美论坛 Beauty Forum」，以连续四天的高能量对话，呈现行业最值得关注的趋势、观点与机遇。
展会首日，我们携手BeautyMatter与精致传媒带来「破局：中国美妆品牌的全球化之路」主题论坛。
At this edition of Beauty Shanghai, we are proud to launch the Beauty Forum, featuring four days of high-energy discussions that highlight the industry’s most noteworthy trends, insights, and opportunities.
On the opening day, in collaboration with BeautyMatter and JINGZHI Media Group, we presented the forum themed “Breakthrough — The New Global Playbook for C-Beauty.”
图 / 美美论坛现场
Photo / Beauty Forum
2/
《FUTURE50》中文版
现场重磅首发
FUTURE50 Chinese Ver. DEBUT
美美上海携手全球美妆产业智库平台BeautyMatter，联合发布《FUTURE50》中文版，分享来自全球50 家高潜力品牌的独到思考、前沿观点的尖锐交锋，与对行业趋势的深入洞察。为您破解全球美护行业的当下逻辑与未来图景。
Beauty Shanghai, in collaboration with BeautyMatter, has released the Chinese edition of FUTURE50, showcasing the distinctive insights and cutting-edge perspectives of 50 high-potential brands worldwide. The publication offers in-depth analysis of industry trends, providing a clear lens into both the current dynamics and future landscape of the global beauty and personal care sector.
图 / 《FUTURE50》中文版
Photo / FUTURE50 Chinese Ver.
3/
海内外博主齐聚展会
INFLUENCERS
FROM HOME AND ABROAD
本届展会，众多来自国内外的内容创作者与资深媒体人齐聚现场游逛探索，以不同文化视角记录展会的多样体验。
Numerous content creators and seasoned media professionals from China and abroad explored the exhibition firsthand, capturing its diverse experiences through their unique cultural perspectives.
图 / 香水博主在展会现场
Photo / Fragrance Influencers at the Exhibition Site
4/
十场特展全面亮相
TEN SPECIAL EXHIBITIONS
TAKE CENTER STAGE
本届展会，美美上海与气味上海携手世界唯一香水档案馆Osmothèque、调香大师Dominique Ropion、奇华顿 Givaudan、帝斯曼-芬美意 dsm-Firmenich、IFF、CPL、香气-视觉艺术转译者千馥百绘Sandy-Z、国际知名钢琴家及香水专家洛朗·阿苏伦 Laurent Assoulen、黑地®DINshare、金桂奖 GOA，共同带来十场特别主题展览，为您勾勒嗅觉世界的更大版图。
This year, Beauty Shanghai and Notes Shanghai have collaborated with Osmothèque, master perfumer Dominique Ropion, Givaudan, dsm-Firmenich, IFF, CPL, scent-to-visual artist Sandy-Z, internationally renowned pianist and perfume expert Laurent Assoulen, DINshare, and the Golden Osmanthus Awards to present ten special exhibitions, offering visitors a broader panorama of the olfactory world.
· 香水档案馆 Osmothèque 再度亮相
· OSMOTHÈQUE RETURNS
「香水历史漫游」步入第二季—香气家族，特别聚焦香调家族的演化脉络，精选各大香调及其分支的开山之作，呈现气味演变的源头与典范。
THE ODYSSEY OF PERFUME HISTORY enters its Season 2 – Perfume Families. The focus will be on the evolution of perfume families through times with a curated selection of perfumes corresponding to the « head » of the families or sub-families.
图 / 特展现场：香水历史漫游第二季 - 香气家族
Photo / Special Exhibition On-site: THE ODYSSEY OF PERFUME HISTORY Season 2 – Perfume Families
· 全新特展栏目「大师们 Masters」重磅启幕
· BRAND-NEW SECTION: MASTERS
首季致敬当代调香界的巅峰人物、技术派传奇 Dominique Ropion，集中呈现其职业生涯的代表力作，为您拆解大师笔下的灵感密码。
For the inaugural season, we pay tribute to a pinnacle figure of contemporary perfumery and a legend of technical mastery—Dominique Ropion. This exhibition brings together the defining masterpieces of his career, inviting you to deconstruct the "inspiration codes" behind his genius.
图 / 特展现场: 调香师的格言/Dominique Ropion 个人特展
Photo / Special Exhibition On-site: Aphorisms of A Perfumer / Dominique Ropion Solo Exhibition
· 跨界艺术对话
· BOUNDLESS ARTISTIC DIALOGUE
携手两位跨界艺术家——香气-视觉艺术转译者千馥百绘Sandy-Z、国际知名钢琴家及香水专家洛朗·阿苏伦 Laurent Assoulen（4月4日呈现），与品牌黑地®DINshare，带来视觉、音乐、文化艺术的跨维度对话。
Collaborating with two cross-disciplinary artists—scent-to-visual translator Sandy-Z and internationally renowned pianist and perfume expert Laurent Assoulen (appearing on April 4) — alongside the brand DINshare, the exhibition presents a multi-dimensional dialogue across visual art, music, and cultural expression.
图 / 特展现场: 见·闻
Photo / Special Exhibition On-site: Sight & Scent
图 / 特展现场: 禁锢-静火山-蜡艺
Photo / Special Exhibition On-site: Imprisonment - Dormant Volcano
· 行业前沿探索
· FRONTIERS OF THE INDUSTRY
携手行业领军香精公司奇华顿 Givaudan、帝斯曼-芬美意 dsm-Firmenich、IFF、CPL，呈现TA们对原料革新、情绪体验的前沿探索。
In collaboration with leading fragrance companies Givaudan, dsm-Firmenich, IFF, and CPL, the exhibition showcases their cutting-edge explorations in raw material innovation and the creation of emotional olfactory experiences.
图 / 特展现场: 优雅无畏
Photo / Special Exhibition On-site: Boldful Grace
图 / 特展现场: 一息邸悦
Photo / Special Exhibition On-site: Dose of Pleasure
图 / 特展现场: 宋雅香韵
Photo / Special Exhibition On-site: Fragrance of the Song Dynasty Exhibition
图 / 特展现场: 香氛艺术的未来诗篇
Photo / Special Exhibition On-site: AromaHydro
· 一站式体验2025金桂奖获奖作品
· ONE-STOP EXPERIENCE OF THE 2025 GOA WINNERS
展览呈现由110位专业评审、1744位大众评审，从674件作品中甄选出的最能代表市场真实心声的获奖佳作，在此阅尽年度潮流风向，探寻属于这一年的气味印记。
The exhibition showcases the award-winning works carefully selected from 674 entries by 110 professional judges and 1,744 public voters, representing the most authentic voices of the market. Visitors can explore the year’s trending directions and discover the distinctive olfactory signatures of 2025.
图 / 特展现场: 2025金桂奖获奖作品展示区
Photo / Special Exhibition On-site: 2025 Golden Osmanthus Award Winners Showcase
5/
多重打卡玩法 开启全新体验
MULTIPLE CHECK-INS
A WHOLE NEW EXPERIENCE
本届美美上海×气味上海联合新气巷 Notes Vibe、offnose、RITUALS怡式、天猫，全新推出多重打卡玩法，为到场观众带来更多精彩福利好礼与更沉浸式的展会互动体验。
At this edition of Beauty Shanghai × Notes Shanghai, in partnership with Notes Vibe, offnose, RITUALS, and Tmall, a range of new multi-check-in activities has been launched, offering on-site visitors more exciting rewards and a richer, more immersive exhibition experience.
图 / 观众参与多重打卡玩法
Photo / Audience Engagement: Multiple Check-Ins
扫描上方小程序码
即可获取展会现场照片
Scan the mini-program code above to
access photos from the event.
美美上海
DAY 2
BEAUTY SHANGHAI
DAY 2
亮点活动预告
UPCOMING HIGHLIGHTS
1/
李佳琦直播间×美美上海
专场直播
LI JIAQI LIVE STREAM × BEAUTY
SHANGHAI LIVE SPECIAL
2/
DAY 2 论坛总汇
DAY 2 FORUM COMPILATION
