2026年4月4日，美美上海x气味上海2026春季展进入展期第三天。今日，公众日夜场正式开放，更多公众消费者加入了两大盛会——共有10000+名观众来到展会现场，近距离感受美业与嗅觉行业的最新趋势。
On April 4, 2026, Beauty Shanghai × Notes Shanghai 2026 SS entered its third day. With the evening session officially open to the public today, even more consumers joined the two major events — a total of 10000+ visitors arrived onsite to explore the latest trends in the beauty and fragrance industries up close.
接下来，请跟随我们的视角，一同回顾美美上海2026春季展今日精彩瞬间！
Now, follow our lens as we look back at the standout moments from today at Beauty Shanghai 2026SS!
美美上海
2026春季展
DAY 3 精彩瞬间
BEAUTY SHANGHAI
2026SS
DAY 3 HIGHLIGHTS
图 / 美美上海2026春季展展会第三天现场
Photo / Beauty Shanghai 2026 SS Day 3
美美论坛 ×
品牌星球
BEAUTY FORUM ×
BRANDSTAR
本届美美上海，我们携手BeautyMatter、精致传媒、美妆内行人、品牌星球 Brandstar、灵感无界noseidea 五家行业权威媒体，重磅推出「美美论坛 Beauty Forum」，以连续四天的高能量对话，每日呈现不同主题的论坛活动，讨论行业最值得关注的趋势、观点与机遇。
展会第三天，美美论坛联合品牌星球，推出主题论坛——「以文化之美，构建品牌的长期叙事」。
品牌星球创始人赖永锋 Brian 与雏菊的天空 Daisy Sky、SIMPLY THIS 诗肤理、观园吉 GUANYUANJI、Éclatlife、晓姿 AXXZIA、颂境 CHARM NOTES、JuisyJuisy、同频 CO-SIGNAL、La Bonne Paris 等多个美护品牌一起，从自然、审美、生活美学到科技与环保，多维度探讨了品牌如何通过文化、情绪体验与社会价值建立独特叙事，并分享了品牌如何在长期发展中塑造差异化文化影响力的路径与方法。
此外，论坛还携手淘天集团，现场解读天猫美妆个护功效趋势及新商政策。
At the Beauty Shanghai 2026SS, we have partnered with five leading industry media—BeautyMatter, Jingzhi Media, Beauty Insiders, Brandstar, and NoseIdea—to launch the highly anticipated Beauty Forum. Across four consecutive days of high-energy dialogues, the forum presents daily sessions focused on different themes, exploring the trends, insights, and opportunities that matter most to the industry.
On the third day of the exhibition, the Beauty Forum, in collaboration with Brandstar, hosted a themed session titled “Building Long-Term Brand Narratives Through the Beauty of Culture.”
Brian Lai, founder of Brandstar, joined Daisy Sky of Daisy Sky, SIMPLY THIS, GUANYUANJI, Éclatlife, AXXZIA, CHARM NOTES, JuisyJuisy, CO-SIGNAL, La Bonne Paris, and other beauty brands to discuss, from multiple perspectives including nature, aesthetics, lifestyle design, technology, and sustainability, how brands can craft distinctive narratives through culture, emotional experiences, and social value. Speakers also shared strategies for building long-term cultural influence and differentiation.
Additionally, the forum partnered with Taotian Group to provide live insights on Tmall’s 2025 Functional Beauty Trends and Support Policies for Emerging Merchants.
图 / 美美论坛 × 品牌星球
Photo / Beauty Forum × Brandstar
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Scan the mini-program code above to
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美美上海 DAY 4
BEAUTY SHANGHAI DAY 4
亮点活动预告
UPCOMING HIGHLIGHTS
1/
4月5日｜10:00-18:00
公众日即将开启
APRIL 5｜10:00-18:00
PUBLIC DAY
COMING SOON
2/
DAY 4 论坛总汇
DAY 4 FORUM COMPILATION
