2026年4月5日，美美上海 × 气味上海 2026 春季展迎来展期最后一天。
今日，共有近万名名专业观众与公众消费者走进展会现场，与来自世界各地的美业品牌与香水香氛品牌及创作者共享这两场行业盛会。
On April 5, 2026, Beauty Shanghai × Notes Shanghai 2026SS entered its final day.
Today, a total of nearly 10,000 Professional Visitors and Public Visitors arrived onsite, joining beauty and fragrance brands and creators from around the world to share in these two landmark industry events.
美美上海仍然是一场年轻的展会，此次是ta的第二次亮相，有许多不足也有许多遗憾，但作为与美业品牌一起探索的同行者，美美上海也在不断试探、学习与前行的过程中，看见了更多未来的可能性。
在此，我们衷心感谢所有参与展会的展商、买家、博主、媒体和众多香水美妆爱好者们，感谢每位合作伙伴的支持与信任，感谢上海西岸国际会展中心的倾心协助，感谢所有为本届展会提供餐饮与服务支持的伙伴，也衷心希望各位都在美美上海2026春季展中收获了心中所想。我们将继续陪伴美业品牌共同成长，与行业一起迈向更加开放、多元、充满想象力的明天。
Beauty Shanghai remains a young exhibition, and this marks only its second appearance. There were certainly imperfections and moments we wish could have been better. Yet, as a companion exploring the path alongside beauty brands, Beauty Shanghai continues to test, learn, and move forward—and in that very process, we have begun to see even more possibilities for the future.
We extend our heartfelt gratitude to all exhibitors, buyers, creators, media partners, and fragrance and beauty enthusiasts who joined us, as well as to every partner for their trust and support. Our sincere thanks also go to the West Bund International Convention and Exhibition Center for its dedicated assistance, and to all teams who provided F&B and service support throughout the event. We truly hope that each of you found what you were seeking at Beauty Shanghai 2026SS. We will continue to grow alongside beauty brands and move forward with the industry toward a more open, diverse, and imaginative future.
接下来，请跟随我们的视角，一同回顾美美上海2026春季展今日精彩瞬间！
Now, follow our lens as we look back at the standout moments from today at Beauty Shanghai 2026SS!
美美上海
2026春季展
DAY 4 精彩瞬间
BEAUTY SHANGHAI
2026SS
DAY 4 HIGHLIGHTS
图 / 美美上海2026春季展展会第四天现场
Photo / Beauty Shanghai 2026 SS Day 4
美美论坛 ×
noseidea
BEAUTY FORUM ×
noseidea
本届美美上海，我们携手BeautyMatter、精致传媒、美妆内行人、品牌星球 Brandstar、noseidea 五家行业权威媒体，重磅推出「美美论坛 Beauty Forum」，以连续四天的高能量对话，每日呈现不同主题的论坛活动，讨论行业最值得关注的趋势、观点与机遇。
展会第四天，美美论坛联合 noseidea，推出主题论坛——「灵感无界 Boundless Inspiration」，以跨界与创意为主线，呈现香氛世界与文化、情绪、生活与味觉的多维对话。四场论坛从不同角度延展了香氛的可能性，也让观众看到了香气在文化传承、心理体验、生活方式与创新创意中的多元价值，为香氛行业的未来注入更多开放、跨界与创新的思考。
At the Beauty Shanghai 2026SS, we have partnered with five leading industry media—BeautyMatter, Jingzhi Media, Beauty Insiders, Brandstar, and NoseIdea—to launch the highly anticipated Beauty Forum. Across four consecutive days of high-energy dialogues, the forum presents daily sessions focused on different themes, exploring the trends, insights, and opportunities that matter most to the industry.
On the third day of the exhibition, the Beauty Forum, in collaboration with noseidea, hosted a themed session titled “Boundless Inspiration”, focusing on cross-disciplinary exploration and creativity to showcase the multidimensional dialogue between the world of fragrance and culture, emotions, lifestyle, and taste. The four sessions expanded the possibilities of fragrance from different perspectives, allowing the audience to see the diverse value of scent in cultural heritage, psychological experience, lifestyle, and creative innovation, while injecting more openness, cross-disciplinary thinking, and innovative ideas into the future of the fragrance industry.
图 / 美美论坛 × noseidea
Photo / Beauty Forum × noseidea
美美技术论坛
BEAUTY TECH FORUM
美美技术论坛作为本届美美上海的重要版块，以闭门定向邀请形式于4月2-3日举办，由帝斯曼-芬美意香原料与博烁联合主办，聚焦香原料前沿技术与趋势，以及美妆与科技新动能。
论坛内容涵盖香料香精创新、法规解读、神经科学应用、新工艺与底层技术、香水与护肤跨界、功能性香精、可持续生产及护肤科技等前沿话题。与会嘉宾通过深度分享与交流，呈现了美妆香氛产业的创新脉络与未来机遇，为行业专业人士提供独到洞察。
The Beauty Tech Forum, a key highlight of this year’s Beauty Shanghai, was held as an exclusive, invitation-only event on April 2–3, co-hosted by DSM-Firmenich and Benco. The forum focused on cutting-edge developments in fragrance ingredients, as well as emerging trends in beauty and technology.
Sessions covered a wide range of frontier topics, including fragrance and flavor innovation, regulatory insights, applications of neuroscience in scent experiences, new processes and foundational technologies, crossovers between perfumery and skincare, functional fragrances, sustainable production, and the latest in skincare technology. Through in-depth presentations and discussions, participants gained a comprehensive view of the beauty and fragrance industry’s innovation landscape and future opportunities, offering unique insights for professionals.
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