Purchase a MINI on the Luft platform (subscribe to this public number - click on the "buy" platform at the menu bar) and participate in a three-day and two-night Germany Tour.
The online to offline model is showing success in many different industries, but for the automobile industry, online shopping has met, at best, a lukewarm reception. Ultimately, we believe that it is the experience that matters – in the past, automakers have worked hard to reduced prices but neglected how the customer thinks and feels when purchasing cars.
At Luft C2C, things are done differently. A group of our colleagues launched the Luft Germany Tour: A 3-day entrepreneurship-themed Germany Tour for any customer who purchases a MINI online. This includes touring classic car museums, visiting BMW production plants, and sightseeing in the medieval architecture in Frankfurt.
Since our establishment, Luft C2C sought to innovate
01
The Home of Cars
In Germany, there are three of the most well established car brands, and all of them have close connections with Luft. This enables us to take customers for rare visits at the Benz Sindelfingen Factory and the BMW Four Cylinder Towers and witness how more than 100 years of history accumulated in the world-renown brands today.
△The Benz Sindelfingen Factory
△The BMW Four Cylinder Towers
02
Green Hell
For Auto enthusiasts, the Nurburgring race tracks might inspire awe and excitement. Built along the mountains, the track spans a 300-meter height difference with 177 turns. Every curve and corner serves as a testament to the skill and courage of the driver as well as the performance of cars. Hence, it is also known as the “Ring of Truth” to Chinese drivers.
We have organized a ride in Nurburgring with a local coach – an adrenaline-filled centerpiece of the 3-day trip.
03
Shoppers’ Heaven
Downtown Frankfurt is indeed one of the best places for shopping. Every year, exhibitions for all over the world gather in Frankfurt, were luxury goods are often inspired by the rich history. In places such as Goethe Street or Caesar Street, exquisite stores can range from leather, fashion, skincare, to the world-renowned German tools.
Frankfurt has a broad collection of top-notch brands and designers. In Die Zeil, any passer-by look as if they may become the next internet famous model. Here, the goods are not only the best, but also tax-deductible.
04
Eating in Frankfurt
German cuisine has long been a mysterious case. Influenced by cuisine from Hungary, Turkey, and France, German food not only master the stew and the grill, but also many complicated and exotic techniques for the Middle East.
Beer and Wursts, the two staples in Germany, are a meat lover’s dream. Worry not, the refreshing apple ciders – a Frankfurt Favorite with 250 years of history - can relieve palettes of any of the 1500 types of Wursts.
If you have a sweet tooth, at the Eiserner Steg, or the “Iron Bridge,” you may walk outside an art gallery to enjoy afternoon at the birthplace of the Black Forest cake.
At Frankfurt, you may spend a lazy afternoon at Saxon Street, shop excessively at Goethe Street, or relax in the simple joy of beer and cider, and watch the cruises on the Rhine river or the few cars down the street – this is the Luft experience, one that comes with no extra charge.
To this day, Luft C2C has already organize 2 trips to Germany for dozens of customers and took them through production lines, shopping halls and church corridors. At every stage, it is the love for cars and the desire to serve the customers that motivates us.
If you intend to purchase a MINI, subscribe to the “buy” platform. Your trip is waiting.
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