Step into the weird world of Dali- 大数跨境

TimeOutShanghai

2015-11-06

导读：Media - Dali touches down at K11, but is it any good?

Art

What can be said about Salvador Dali? A man whose body of work has seeped into the subconscious of popular culture so deeply, that it is now regarded with as much reverence as work from the Renaissance masters. It's hard to overstate the impact Dali's work has had on the world, especially when artists like Damien Hirst cite his importance.

K11 is only too aware of this, and after the runaway success of last year's Monet exhibition they will have their targets set on another blockbuster show that will increase the footfall in the otherwise inconsistently busy art mall. So far, so good then, as Media - Dali opened at K11 yesterday to a packed house full of media bods, socialites and other hangers-on. Now the dust has settled after the opening, allow us to guide you through what to expect and answer the crucial question: 'Should I go?'

That entirely depends on what you are hoping for. Many of us are probably expecting a similar approach as last year's Monet exhibition, where gallery-goers were given a rare chance to see a sizable number of the master's paintings up close and in the flesh. For Media - Dali however, this is not the case. There are still chances to see pieces such as 'Gala Contemplating the Mediterranean Sea Which at Twenty Meters Becomes the Portrait of Abraham Lincoln (Homage to Rothko)' from 1976, and some faithful reproductions, but a large portion of the exhibition is actually taken up by magazines.

That's right – magazines. You may not be aware, but Dali was an active illustrator of magazine covers, advertisements and even comic strips. He has a large body of commissioned work in the print media, especially with Vogue, with whom he had a long-running relationship. Of course, there are also those numerous magazine which feature the artist himself, from Time to ARTnews. Dali was a voracious self-promoter, and his public persona was a perfect match for his art – odd, eccentric and surreal.

As for whether or not it's worth visiting, the answer is a tentative 'yes'. It may not be what many of us were expecting, but the exhibition does provide a glimpse into a side of Dali that gets lost behind the hype that surrounds the masterpieces. And, frankly, we all know what they look like anyway.

Address

Media-Dali

is at chi K11 Art Space, B3, K11 Art Mall, 300 Huaihai Zhong Lu, near Huangpi Nan Lu from November 5 - February 15.

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