[Ad] Stella Artois invites you to 'Buy A Lady A Drink'

On 22 October, the Mission Hills World Celebrity Pro-Am 2016 brought together stars and celebrities from all over the world in Haikou, Hainan. Stella Artois, which has partnered with the tournament for three consecutive years, introduced its globally recognised campaign 'Buy A Lady A Drink' for the first time in China. The campaign is designed to address the drinking water crisis for women in developing countries.

The Mission Hills World Celebrity Pro-Am tournament is the only cross-industry golf tournament in the Asia Pacific, attracting well-known sports and entertainment celebrities from both within China and abroad to play with professional golf players each year.

This year's tournament was equally as star-studded as in years past. Celebrities led by Michael Douglas, Yao Ming, Jay Chou, and Allen Iverson came together with world-class golf players to compete for the final trophy in Hainan.

Besides being studded with stars, this year's tournament is also ethically focused. In addition to the 'One Hundred Thousand Trees' program launched by the organisers, Stella Artois will also join hands with the celebrities through its social impact campaign 'Buy A Lady A Drink' to raise public awareness and contribute to actively improving the living conditions of women in developing countries.

Stella Artois invites you to 'Buy A Lady A Drink'

Every day, women in developing countries spend a combined 200 million hours collecting clean water for their families. 'Buy A Lady A Drink' is designed to provide drinking water for women in developing countries and improve their quality of life. Stella Artois works with famous artists in various parts of the world to sell its beer chalices in charity auctions and use the money raised to provide five years of clean drinking water for women in need. By providing clean water, women gain back valuable time from menial labour and are able to invest that energy in generating income or spending more quality time with their families.

This year's Mission Hills tournament marked the official introduction of this socially minded programme from Stella Artois to China. At the tournament, the organisers, celebrities and pro golfers recognised and celebrated the new programme. A chalice carousel was erected at the venue and guests were encouraged to leave their signature on the chalices along with thoughts and concerns on the drinking water issue in developing countries.

The 'Buy A Lady A Drink' programme continues to expand its partnerships and global scope

Many celebrities have left their mark on the 'Buy A Lady A Drink' program. As a social impact campaign, 'Buy A Lady A Drink' was launched by Stella Artois and Water.org in cooperation with celebrities including Matt Damon and Gary White. It was unveiled to the public for the first time at the famous Sundance Film Festival, and now at the Mission Hills World Celebrity Pro-Am tournament, the campaign arrives in China. Strong celebrity support of the programme has a ripple effect on the public, raising awareness across the country.

In the future, Stella Artois plans to expand the 'Buy A Lady A Drink' program to more developing countries, with China as part of this growing focus.