Beijing Toread Outdoor Products Co.,Ltd.- 大数跨境

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Beijing Toread Outdoor Products Co.,Ltd.

阳光创译语言翻译

2015-06-29

导读：点击上方“公众号”可以订阅哦！Beijing Toread Outdoor Products Co., Lt

点击上方“公众号”可以订阅哦！

Beijing Toread Outdoor Products Co., Ltd. was set up on Jan. 11, 1999. “Pursue science and technology innovation, supply safe and comfortable outdoor gear for brave person” as a purpose, Toread extensively use new materials, new technology and new crafts, the products cover all areas of outdoor life.

The founder and president Mr. Sheng Faqiang is the heart and soul of leading the development of company. Over past 16 years, Toread has got an outstanding achievement under the excellent leadership of him. In 2007, Toread brand was identified as the “China Well-known Trademark”. In 2008, Toread became the “Licensed Manufacturer of Beijing 2008 Olympic Games”. In 2009, Toread exclusively supplied the outdoor gears for China Antarctic (Arctic) Research Team. On Oct. 30, Toread was succeeded in landing ChiNext Board (Stock Code: 300005). All of these settled a foundation for further development of Toread. In 2014, Toread won four big prizes in China Outdoor Industry Award, “General Leading Brand “, “Online Favorite Brand“, “Online Favorite Gear” and “Annual Gear-Excellent Domestic Gear”. At present, the quantity of franchised store is more than 1,600. The turnover was beyond RMB 1,700,000,000 in 2014. Toread brand exceeded domestic and foreign brands seven years in a row, ranked no. 1 sales among similar products and became the leader in China market.

On the basis of internet thinking as the core of customers, the strategy “ establishing outdoor ecosystem” of Toread was all-round upgraded in 2014. Three big strategic business, multi-brands outdoor products, outdoor travel service and popular sports industry, started running. Toread, Discovery Expedition and Acanu brands business are being pushed forward effectively and stably. On the basis of Lvye strategic merged and holding, combining overseas resources Singapore Asiatravel owned (strategic investment and joint stock company), establish one-stop service platform for global outdoor activities and deep experiential travel. By holding Tripolers, to force “light adventure and natural travel” market and make coordinated development together with platform business of Lvye. Through strategic investment and joint sock to Xiamen Tutu, to enhance complementary advantages in terms of outdoor products sales and outdoor travel service, and push forward the establishment of vertical electronic commerce platform. To Set up cooperatively Toread merge foundation of sports industry , specialize in sports vertical medias and the matches of popular sports, and strengthen the layout of the sports industry and resource integration.

“Growth Together, Share Together” as a culture of core, Toread established the unique allocation system of employee benefits, the ecological & environmental protection and the social public responsibility became the important parts of enterprise culture. Toread attended a series of public activities and fulfilled social responsibility of enterprise actively, such as “Protection For Tibet Antelope”, “Protection For Black Snub-nose Monkey”, “Trash Cleaning over 5000m on the Everest Mount”, “I Want To Go To School”, “Mother Water Cellar”, Donation for Wenchuan earthquake and Yushu earthquake. On Dec. 31, 2013, “Toread Public Foundation” was approved to found by the Civil Affairs Bureau of Beijing City formally. “Support polar research development, Protect natural ecological environment” as an objective, the foundation will continuously explore and move forward on the road of public service.

It is the best of times! Toread will continue to change, make brave breakthrough and aspire “To be a Chinese enterprise platform with the most integrated development capacity in outdoor activities and sports industry; To be the most popular enterprise among consumers and the most recognized enterprise among staffs; To be a vigorous promoter of popular sports, outdoor activities and natural travel & healthy lifestyle.” For this vision and mission, Toread people will take every step bravely and climb next summit of Toread career with second entrepreneurial passion and dream 16 years ago.

Toread, follow your dream!

Jerry Wang
Manager of Overseas Business Deparment
Beijing Toread Outdoor Products Co., Ltd.
21F, Block A, Horizon International Tower, No. 6, Zhichunlu, Haidian District, Beijing100088
Tel: +86-10-81788188
Cell Phone: +86-13718876769
E-mail: wang.jianning@toread.com.cn