Marketers and communications are only scratching the surface on discovering how it can deliver value to their efforts. Trust. Engagement. Emotions. These are the most important words in the marcomms space – and amplified exponentially by the unprecedented types of stories brands can tell in VR.
Virtual reality can transcend space and time. IT can transport people to a different world with a level of realness never before seen. Adding VR engagement to a campaign will help it be more immersive, more integrated, and a more complete experience.
Early buyers of the new Samsung Galaxy S7 and S7 Edge smartphones were able to receive a free Gear VR headset. The New York Times last year sent out Google Cardboards to 1 million – plus home- delivery subscribers. Facebook, which bought Oculus VR for $2 billion in 2014,is all in ,too, having just unveiled an open source ,360°video camera that it hopes manufacturers and hobbyists will use as encouragement to build cameras of their own .And esteemed tech evangelist Robert Scoble – who joined our live discussion – is so bullish on VR, he has joined UploadVR as its entrepreneur-in-residence.
VR is no longer an off-in-the-distance idea. It’s a quickly emerging trend with which wise marketers and communicators are already experimenting.
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