Budweiser
Budweiser will have two 60-second commercials during the Super Bowl, and both will feature the Clydesdales.
SodaStream
Don't worry, Johansson will still be seductively sipping her drink in the final ad.
SodaStream has recruited Scarlett Johansson as its "global brand ambassador" in hopes that she can revive the brand's U.S. sales.
Toyota
Toyota is advertising the new Toyota Highlander in a fun 60-second spot from Saatchi & Saatchi, Los Angeles.
H.J. Heinz
Heinz will make its second ever Super Bowl appearance.Heinz will make just its second Super Bowl appearance ever (1998) with a 30-second ad focused on the happy memories families have shared while using Heinz products over the years.
Audi
Audi will promote its new 2015 A3 sedan in a 60-second ad during the first in-game break of the third quarter. This year marks Audi's seventh consecutive year advertising at the Super Bowl.
Coca-Cola
Coca-Cola has two 60-second ads in the Super Bowl, the first during the second quarter and the other sometime during the second half. Coke will not be releasing a preview of the former, but the second one is called "Going All The Way" and it's a celebration of Green Bay football culture that uses real Green Bay locations and residents.
Jaguar
Jaguar is promoting the new F-Type coupe with a 60-second ad starring British actors Ben Kingsley, Tom Hiddleston, and Mark Strong. The luxury car brand's first ever Super Bowl ad will run during the third quarter and promote Jaguar as a suave British villain challenging staid luxury brands like Porsche and Mercedes-Benz.
Hyundai
Hyundai has partnered again with in-house agency Innocean for two family-friendly 30-second commercials.
Kia
The last "Matrix" movie came out back in 2003, but Laurence Fishburne is appearing as the futuristic Zen master Morpheus once again in an ad for Kia's first luxury sedan, the K900.
Axe
Unilever's Axe brand is starting off the year in a radically different direction from what it is used to. Instead of using a horde of girls in bikinis to get young men to buy the brand's grooming products, Axe is putting a surprisingly cinematic and serious spin on war movie tropes.
GoDaddy
Rather than another sexist ad, GoDaddy is going with a bunch of jacked guys and Patrick in a muscle suit.
The Super Bowl's most notorious advertiser returns in 2014, but it has recently sworn off the graphic, sexist advertising that first put it in the limelight.
H&M
H&M's commercial will star retired soccer icon David Beckham and allow viewers to purchase products from his Bodywear clothing line directly from their TVs.
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