1. “Good luck getting a ticket.”
More than 82,000 football fans are expected to pack into MetLife Stadium in East Rutherford, N.J., to see the Seattle Seahawks battle the Denver Broncos in Super Bowl XLVIII on Feb. 2. But as ticket prices have escalated over the years, watching the game from inside the stadium has become a fantastic notion for the typical fan. Tickets on the resale market were averaging $3,000 each a week before this year’s game, almost 40% more than the average ticket sold in 2013, according to TiqIQ, a ticket aggregator. And prices can go as high as $700,000 for a suite.
2. “And good luck tweeting to your buddies about the game.”
The major cellphone companies know their customers will be up in arms if they aren’t able to send out tweets or share photos during the big game — whether they are watching from the stands or from a bar nearby. That’s why wireless providers spent millions of dollars to make sure their networks will hold up in the crowded streets of New York and New Jersey during Super Bowl week. “In major cities, the carriers have to anticipate there’s going to be a drain not only at the stadium but citywide,” says Rob Todd, founder of the Molitoris Group, a company that designs and builds antenna system
3. “You’re welcome for the stock gain.”
Research shows that the companies that advertise during the Super Bowl boost more than just their brands. Those companies that are publicly traded also see their share prices rise both before the big game — as hype builds — and after. From 1996 to 2010, Super Bowl advertisers outperformed the S&P 500 index by more than one percentage point on average in the two-week period from the Monday before the Super Bowl through the Friday after the game, according to research by Rama Yelkur and Charles Tomkovick, who at the time were marketing professors for the University of Wisconsin-Eau Claire.s.
4. “We’re a blow to productivity…”
The Thursday before the Super Bowl, Genevieve Venable and her co-workers at Seattle University gathered in the office to snap a photo of themselves decked out in Seahawks paraphernalia and posing with a cut-out of Seahawks cornerback Richard Sherman. Venable, 23, took the photo so she could post it on Twitter to show support for the team — and to bring the staff closer together. Of course, that meant several staffers dropped what they were doing for the duration of the 10-minute photo shoot. But Venable, who runs outreach programs for the university’s community service department, says it’s worth it. Her co-workers were bound to be excited about the game.
5. “…and the reason you lost money.”
More than $10 billion worldwide will be wagered on the Super Bowl this year, predicts the sports betting-news site Pregame.com. Most of those bets will be placed in the office among co-workers or through betting pools created by friends, says R.J. Bell, founder of Pregame.com. And similar to the way many people who tune in to the game do so just to watch the ads and the halftime show, roughly half of Super Bowl bets have little to do with the game’s final score, he says. People also wager on whether the coin toss will be heads or tails, what team will score first and what color Gatorade will be doused on the winning coach. One bet circulating this year, according to Bell: How many times Denver Broncos’ quarterback Peyton Manning will yell “Omaha,” something he does occasionally before starting a play.
6. “Ads outshine the game.”
The morning after the Baltimore Ravens beat the San Francisco 49ers last year, viewers may have been just as likely to recall the Budweiser commercial about a man who is reunited with a horse he raised from birth as they were to reminisce about the actual game. As creative ads are becoming more popular with viewers — and more expensive for the companies that buy them — TV networks and marketers are putting more emphasis on commercials and focusing less on actual football, experts say. Indeed, nearly a quarter of Americans tuning in to the Super Bowl on Sunday will be watching for the commercials, according to a study by Burson-Marsteller, a public relations firm that polled 1,000 people in mid-January.
7. “The stadium may be in the cross hairs.”
The tens of thousands of people who gather to watch the game live, combined with the sheer number who tune in worldwide, make the Super Bowl a potential target for a terrorist attack, researchers say. A joint report by researchers at Texas Tech, the University of Colorado and the University of Miami found that sporting events like the Super Bowl could be significant targets because of their visibility, their connection to the American economy and culture and the potential for mass casualties.
8. “We’re an excuse to splurge.”
Nationwide this year, 39 million viewers are planning to host a party, while another 62 million are planning to attend one, according to the National Retail Federation’s Super Bowl Spending Survey done by Prosper Insights & Analytics. About 10 million fans said they plan to watch from a local restaurant or bar. The biggest bucks will be spent by those people throwing parties: About 7.7 million television sets will be purchased for occasion, up from 5 million in 2012. And people will buy an estimated 3.7 million new pieces of furniture for their shindigs, including new entertainment centers, chairs and couches.
9. “The hoopla isn’t super for the local economy.”
Every year, cities throughout the country vie for a chance to host America’s favorite game, with local officials routinely promising the event will bring hundreds of millions of dollars to the local economy. Super Bowl XLVIII could bring as much as $600 million to the local economy in New York and New Jersey, according to some earlier estimates released by the Super Bowl Host Committee.
10. “Watching could give you a heart attack.”
The 2012 face-off between the Giants and the Patriots was close until the last minute, when Giants running back Ahmad Bradshaw scored a touchdown against the Patriots with 57 seconds to go. Those intense moments are exactly the kind of thing that can get the heart racing and may increase the likelihood of a heart attack for some fans — especially if their team loses, according to research by Dr. Bryan Schwartz, a cardiology fellow at the University of New Mexico, and Dr. Robert A. Kloner, director of research of the Heart Institute at good Samaritan Hospital in Los Angeles. In research that studied the Super Bowls of 2008 and 2009 — both very close games that were decided in the last minute of play time — Schwartz and Kloner found that a Super Bowl loss triggered an increase in heart-related deaths in the home cities for the teams that lost the Super Bowl.
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